1.
Creating
the Future of
Financial Services
▪ Futurist
▪ Strategy advisor
▪ Author
@rossdawson

2.
Humans and machines

3.
Acceleration
Experience
Decentralisation
Platforms
Trust
Models
Leadership

4.
Acceleration

5.
Everyone connected
Source: GSMA, Cisco

6.
Data about people

7.
Machines that learn

8.
Applications of intelligence

9.
New interfaces

10.
Experience

11.
Expectations of excellence

12.
Scalable relationships

13.
Virtual telepresence

14.
Conversations with bots

15.
Emotion analytics

16.
Emotional connection

17.
Communities at the heart

18.
Platforms

19.
“Ranked by market value, 60 of the
world’s 100 largest corporations
earn at least half of their revenue
from platform markets”
- Prof. Thomas Eisenmann, Harvard Business School

20.
Platforms
enable
value-creating interactions
between
external
producers and consumers,
based on an
open infrastructure
and
governance structures
Adapted from: Platform Revolution, Parker, van Alstyne and Choudhary

21.
Share Apply
Deliver Use
Sell Buy
Pay Receive
Write Read
Lend Borrow
Create Use
Create Consume
Create Use
Make Use
Product
Service
Content
Money
Apps
Capital
Reviews
Information
Designs
Intellectual property
Connecting producers and consumers

22.
Positive feedback loops
More
users
More
value for
users

23.
Winner takes most

24.
Peer-to-peer lending
Source: Lending Club

25.
Peer-to-peer currency exchange

26.
Platforms enabling value creation

27.
Industries shift to platforms

28.
Assistants as interface to everything

29.
Platform Strategy
Enable value-creating
interactions
Positive feedback
loops
Encourage external
innovation
Enhance existing
value propositions
Strongly broaden
scope of participation
Principles
Marketplaces,
facilitation,
aggregation
Single owner/
multiple owners
Open vs bounded –
participant selection
criteria
Boundaries of
ecosystem
collaboration and
competition
Positioning
Value for
participants
Governance
structures
Transparency and
information
boundaries
Address potential
negative feedback
loops
Personalized value
creation
Design
Orchestration and
facilitation
Community
management
User experience
Reputation
measures
Data gathering and
applied analytics
Capabilities
Single-sided/ two-
sided growth
incentives
Promote participants
Promote and support
interactions
Create value from
participation
Platform extension
Growth

30.
Decentralisation

31.
Ledgers become distributed

32.
The rise of crypto-currencies
Source: Coin Market Cap

33.
The rise of crypto-currencies
Source: Coin Market Cap

34.
Blockchain’s impact on financial services
Source: World Economic Forum

35.
Creating value in a decentralised system

36.
Decentralised government records

37.
Trust
Image: Bernard Spragg NZ

38.
Trust as economic enabler

39.
Trust in crisis
Source: Edelman Global Trust Barometer

40.
Trust in institutions
Source: IMF, Swiss National Bank

41.
Transparent organisations
Source: H&M

42.
Distributed identity management

43.
Data to help customers

44.
Power to the patient

45.
Purpose and creating shared value
Source: Institute for Strategy & Competitiveness at Harvard Business School

46.
Image: Grietje Haitsma
Models

47.
Unbundling financial services

48.
Modular industry structure
Source: Oliver Wyman

49.
Who owns the relationship?

50.
Knowledge-based relationships

51.
API-based banking platforms

52.
Beyond financial services

53.
Leadership

54.
The only way
you can control your destiny
is to be more flexible
than your environment
- The Law of Requisite Variety

55.
Vision What world do we want to create? What might be
possible?
A framework for industry leadership
Foundations What institutions, business models, platforms and
systems will enable this vision? What is missing now?
Roadblocks What is blocking the potential? How can we take away
or bypass these blocks?
Paths What possible paths forward could allow us to reach our
vision? What is most feasible? What are milestones?
Collaboration What collaboration is needed between who? How can
we foster and enable that collaboration?
Action What action today can be taken by the industry? What
action can you take to enable the industry’s potential?

56.
Acceleration
Experience
Decentralisation
Platforms
Trust
Models
Leadership