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Future of 
Business: 
Crowds 
 Futurist 
 Strategy advisor 
 Author 
@rossdawson
Drivers 
Many 
Marketplaces 
Aggregation 
Crowdfunding 
Business models 
Enterprise 
Outlook
Drivers
Exponential connectivity 
Flickr credit: kainet
Drive to efficiency
Social attitudes 
Flickr credit: Monica’s Dad
Sustainability 
Flickr credit: minicooper 93402
Implications 
 Disruptive innovation across industries 
 Shifting boundaries of organizations 
 Size and staffing of or...
Applications 
Innovation 
Marketing and customer engagement 
Process efficiency 
Employee participation 
New business mode...
Many
Tapping many minds (and wallets) 
 Simple tasks 
 Complex tasks 
 Physical tasks 
 Ideas 
 Innovations 
 Observation...
Sharing economy key concepts 
Match latent demand and latent availability 
Shared usage not ownership 
Limit waste
Crowds and Sharing Economy Landscape 
Aggregation 
Marketplaces 
Distributed work 
Local work 
Microtasks 
Innovation 
Kno...
Flickr credit: rednuht 
Marketplaces
Global work
Local work
Markets for innovation
Sharing health information
Fluid markets for transport
Making space available
Other peer marketplace applications 
Clothing 
Books 
Pets 
Sporting equipment 
Parking 
Movies 
Fashion accessories 
Bicy...
Aggregation
Single prize competitions
Peer recognition
Structured competitions and learning
Ideation
Ideas from customers
Customer communities
Product development
Distilling insight
Value-add crowd processes
Observations and data
Labor pools
Crowdfunding 
Flickr credit: 401K 2013
P2P lending 
Source: Lending Club S-1
Accredited investors
Internal crowdfunding
Business models 
Flickr credit: Grietje Haitsma
Crowd business models
Constraints on scalability
Enterprise
Value of crowds 
• Accelerate innovation 
• Engage customers 
• Tap staff capabilities 
• Increase flexibility 
• Reduce c...
Costs and risks 
 Costs 
 Learning 
 Managing 
 Quality control 
 Process 
implementation 
 Risks 
 Reduced quality...
Recommendations 
• Redefine organizational boundaries 
• Build crowd capabilities 
• Explore new business models 
• Establ...
Outlook
Shift to crowds
Drivers 
Many 
Marketplaces 
Aggregation 
Crowdfunding 
Business models 
Enterprise 
Outlook
Crowds and Sharing Economy Landscape 
Aggregation 
Marketplaces 
Distributed work 
Local work 
Microtasks 
Innovation 
Kno...
Future of Business: Crowds
Future of Business: Crowds
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Future of Business: Crowds

Slides for presentation by Ross Dawson at Innovation Partnership Program/ Singularity University

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Future of Business: Crowds

  1. 1. Future of Business: Crowds  Futurist  Strategy advisor  Author @rossdawson
  2. 2. Drivers Many Marketplaces Aggregation Crowdfunding Business models Enterprise Outlook
  3. 3. Drivers
  4. 4. Exponential connectivity Flickr credit: kainet
  5. 5. Drive to efficiency
  6. 6. Social attitudes Flickr credit: Monica’s Dad
  7. 7. Sustainability Flickr credit: minicooper 93402
  8. 8. Implications  Disruptive innovation across industries  Shifting boundaries of organizations  Size and staffing of organizations  Capital efficiency  New opportunities
  9. 9. Applications Innovation Marketing and customer engagement Process efficiency Employee participation New business models
  10. 10. Many
  11. 11. Tapping many minds (and wallets)  Simple tasks  Complex tasks  Physical tasks  Ideas  Innovations  Observations  Content  Opinions  Data  Money
  12. 12. Sharing economy key concepts Match latent demand and latent availability Shared usage not ownership Limit waste
  13. 13. Crowds and Sharing Economy Landscape Aggregation Marketplaces Distributed work Local work Microtasks Innovation Knowledge P2P lending Transport Space Single prize competitions Structured competitions Ideation and product dev Expert platforms Crowd process Reward crowdfunding Equity crowdfunding Observation Labor pools Content markets Shared assets
  14. 14. Flickr credit: rednuht Marketplaces
  15. 15. Global work
  16. 16. Local work
  17. 17. Markets for innovation
  18. 18. Sharing health information
  19. 19. Fluid markets for transport
  20. 20. Making space available
  21. 21. Other peer marketplace applications Clothing Books Pets Sporting equipment Parking Movies Fashion accessories Bicycles Yachts
  22. 22. Aggregation
  23. 23. Single prize competitions
  24. 24. Peer recognition
  25. 25. Structured competitions and learning
  26. 26. Ideation
  27. 27. Ideas from customers
  28. 28. Customer communities
  29. 29. Product development
  30. 30. Distilling insight
  31. 31. Value-add crowd processes
  32. 32. Observations and data
  33. 33. Labor pools
  34. 34. Crowdfunding Flickr credit: 401K 2013
  35. 35. P2P lending Source: Lending Club S-1
  36. 36. Accredited investors
  37. 37. Internal crowdfunding
  38. 38. Business models Flickr credit: Grietje Haitsma
  39. 39. Crowd business models
  40. 40. Constraints on scalability
  41. 41. Enterprise
  42. 42. Value of crowds • Accelerate innovation • Engage customers • Tap staff capabilities • Increase flexibility • Reduce costs
  43. 43. Costs and risks  Costs  Learning  Managing  Quality control  Process implementation  Risks  Reduced quality  Intellectual property  Impact on staff motivation
  44. 44. Recommendations • Redefine organizational boundaries • Build crowd capabilities • Explore new business models • Establish enabling governance
  45. 45. Outlook
  46. 46. Shift to crowds
  47. 47. Drivers Many Marketplaces Aggregation Crowdfunding Business models Enterprise Outlook
  48. 48. Crowds and Sharing Economy Landscape Aggregation Marketplaces Distributed work Local work Microtasks Innovation Knowledge P2P lending Transport Space Single prize competitions Structured competitions Ideation and product dev Expert platforms Crowd process Reward crowdfunding Equity crowdfunding Observation Labor pools Content markets Shared assets

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    Sep. 20, 2014
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    Sep. 6, 2015
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    Oct. 28, 2015
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    Oct. 29, 2015
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    Feb. 1, 2016
  • midmarketplace

    Apr. 20, 2016
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    Nov. 27, 2018

Slides for presentation by Ross Dawson at Innovation Partnership Program/ Singularity University

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