9. Wherever you go
0% 10% 20% 30% 40% 50% 60% 70% 80%
India
Russia
Philippines
Brazil
China
Germany
France
New Zealand
UK
Netherlands
USA
Australia
Japan
Source: Kleiner Perkins Caulfield Byers, as of Q2 2013
Global smartphone penetration
Smartphone penetration
Smartphone growth
18. 2:50
3:43
4:10
4:13
5:03
5:12
5:52
6:28
6:28
7:17
7:43
0:00 1:12 2:24 3:36 4:48 6:00 7:12 8:24
Japan
Switzerland
France
Germany
Brazil
Spain
United Kingdom
Italy
United States
Australia
New Zealand
Hours per month on social media
Global social media usage
Participation
Source: Nielsen
20. Health costs more
Source: OECD
0
2
4
6
8
10
12
14
16
18
1985 1990 1995 2000 2005 2010
%
Total health expenditure as proportion of GDP
United States
New Zealand
Australia
41. In 2017 there will be over 3.4
billion smartphones and
tablets, 1.7 billion people will
have downloaded medical
health apps.
- mHealth App Developer Economics 2014,
Research2Guidance