Slides for the opening keynote presentation by Ross Dawson at Enterprise 2.0 conference, Sydney, 3 December 2008

1. The Potential of Enterprise 2.0 Ross Dawson Chairman, Future Exploration Network Author, Living Networks and Developing Knowledge-Based Client Relationships

2. The weightless economy Source: US DoC; Cap Gemini Ernst & Young

3. A portal to an infinite world

4. Anyone can publish on the web

5. This is what I think is interesting

6. Micro-messages rule OK

7. The birth of the global brain

9. Business drivers Creating value Web 2.0 in the Enterprise Going deeper Making it happen

10. Creating value Web 2.0 in the Enterprise Going deeper Making it happen Business drivers

11. What does a transaction cost?

12. Business becomes modular

13. The network organisation

14. The network economy

15. Business drivers Creating value Web 2.0 in the Enterprise Going deeper Making it happen

23. Business drivers Creating value Web 2.0 in the Enterprise Going deeper Making it happen

24. The long, long tail

25. Collaborative filtering

26. The shift to social search

27. Pulling data together

28. Easy recombination of pieces

29. Business drivers Creating value Web 2.0 in the Enterprise Going deeper Making it happen

30. Business value from blogs

31. Collaborative documents

32. A new information architecture

33. Small applications that fit together

34. We are librarians

35. Work in virtual worlds

36. Business drivers Creating value Web 2.0 in the Enterprise Going deeper Making it happen

37. Governance first

39. Business drivers Creating value Web 2.0 in the Enterprise Going deeper Making it happen

41. Online resources “ Dawson has pulled off the nigh-impossible: improved on what was already a terrific book. Even more than before, this is essential reading for professional service firms.” - David Maister , author, Managing the Professional Service Firm www.rossdawsonblog.com Commentary, free chapters, and downloads at: “ I’m not sure that even Ross Dawson realizes how radical – and how likely – his vision of the future is.” - Seth Godin , author, Purple Cows