Learn how top brands such as

1. THE BEST SOCIAL CASE STUDIES:
Learn how brands can elevate themselves from the pack, build advocacy, transparency
and create inspiring campaigns

2. LEARN HOW THESE TOP BRANDS DOMINATE INSIDE THIS eBOOK, YOU WILL LEARN:
ON SOCIAL MEDIA AND DRIVE REVENUE CHAPTER 1: How Wheat Thins went viral with its ‘Crunch is
Calling’ campaign, a lesson in listening.
CHAPTER 2: How McDonald’s delivered amazing brand
engagement and authenticity through a simple video.
CHAPTER 3: How Modcloth continues to grow a global
audience through social media activity and increase its sales
exponentially.
CHAPTER 4: How Rovio (Angry Birds) listened and acted
on the advice of its advocates to elevate its brand above its
competitors.
CHAPTER 5: How Ben & Jerry’s built a simple social media
campaign that increased engagement and buy-in from potential
advocates and customers.
CHAPTER 6: How McDonald’s took an online activity offline and
surprised, shocked and delighted its customers and built amazing
D O W N LO customer loyalty.
The full v A D
ersion
this eboo of All brought to you from market leaders and social media pros:
k!
Aaron Lee, Jeff Greenhouse, Ross Densley, Malou Morgan

3. ISTRATEGY CONFERENCE
The iStrategy Conference is a global digital marketing conference
for marketing, social media, online business development, digital
and creative professionals involved in all aspects and levels of
online branding and strategic management positions.
www.istrategyconference.com/ebook
OUR UPCOMING ISTRATEGY CONFERENCES
CHICAGO 9-10 OCTOBER 2012
MELBOURNE 22-23 NOVEMBER 2012
LONDON 26-27 NOVEMBER 2012
TORONTO 4 DECEMBER 2012
AUCKLAND 12 DECEMBER 2012
D O NT
www.istrategyconference.com M I SS IT!