DREAM: Distribution. Rules. Everything. Around. Me

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The document discusses strategies for distributing content to discoverable communities in order to expand reach. It provides tips on using Facebook audience insights and groups, exporting LinkedIn connections, distributing content on Reddit, Quora and Slack, contributing to Medium publications, and using alerts and advertising tools to share relevant messages and build relationships. The overall message is that content creators must prepare for the future by strategically distributing their content where their target audiences are actively engaging online.

Business

DREAM:
Distribution. Rules.
Everything. Around. Me
Ross
Simmonds
@TheCoolestCool

#SearchLove

I HAVE A
CONFESSION
TO MAKE
@TheCoolestCool

#SearchLove

THE COCKTAIL
PARTY EFFECT
@TheCoolestCool

#SearchLove

THE BRAIN FOCUSES ON PARTICULAR ASPECTS
OF SOUND IN A SEA OF NOISE…

THE INTERNET IS THE LOUDEST
COCKTAIL PARTY
EVEEEEERRRRRRRRRRRRR

AND IT’S ALL OUR FAULT!
@TheCoolestCool

#SearchLove

YOUR MEMORY… @TheCoolestCool

#SearchLove

OR YOUR JOB
LISTINGS…
@TheCoolestCool

#SearchLove

OR EVEN YOUR
KOMBUCHA!
What are ya doing Google?!

IT’S BECOMING MORE AND
MORE CHALLENGING TO WIN AT THE
GAME OF SEARCH OPTIMIZATION

HOW DO I GIVE MY CONTENT
MORE LIFE?
DISCOVER
NEW CHANNELS
+ DISTRIBUTE
YOUR CONTENT

Discover The Interests Of Your Audience
FATHER HOOD

Discover The Interests Of Your Audience
BOSTON 25+

Fashionable Mothers Groups
Popular Page Likes

Discover Facebook Groups That Are
Relevant To Your Audience
FB Groups, 2016 --- 1 Billion Monthly Users

Create Your Own Industry
Centric Facebook Group

Journalists Are Joining
Facebook Groups For Stories!
@TheCoolestCool

#SearchLove

Discover Graveyard Facebook Pages
@TheCoolestCool

#SearchLove

Discover Graveyard Facebook Pages
That’s 10 cents a like!

STOP SLEEPING ON FACEBOOK…
@TheCoolestCool

#SearchLove

Facebook Search Is Next On Deck
@TheCoolestCool

#SearchLove

Discover Niche Communities
Hacker News Old School Forums

DISTRIBUTE YOUR CONTENT
IN THESE COMMUNITIES!
Via
@RandFish,

MozCon
2016

Discover Communities On StackExchange
100M Monthly Visitors

DISTRIBUTE YOUR CONTENT WHERE YOUR
AUDIENCE IS SPENDING TIME

Distribute Content
With Quora
Advertising

Distribute Your Content On Reddit
@TheCoolestCool

#SearchLove

Discover What Content Audiences
Want By Sorting By “Top” Posts

Distribute Content With
Subreddit Focused Advertising

DISCOVER
GREAT
COMMUNITIES
@TheCoolestCool

#SearchLove

Discover Relevant Slack Channels: slacklist.info

USE SLACK TO
BUILD REAL
RELATIONSHIPS
& CO-DISTRIBUTE

Google Alerts
For Slack
Channels
@TheCoolestCool

#SearchLove

Medium Is The New Guest Blogging
Mind Shift: It’s Not About SEO, It’s About Reach

Discover Medium Publications
You Can Also Contribute To
Best Publications:
toppub.xyz

Distribute
Content Worth
Distributing
@TheCoolestCool

#SearchLove

START LAYING
THE BRICKS
YOU’LL NEED
TOMORROW
TODAY
@TheCoolestCool

#SearchLove

Education is the passport to the
future, for tomorrow belongs to
those who prepare for it today.
- Malcolm X
@TheCoolestCool

#SearchLove

STAY IN TOUCH:
RossSimmonds.com
YOU BUTTER
BELIEVE IT…
@TheCoolestCool

#SearchLove

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