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IBM Cloud Computing (Steven Deskovic)

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IBM Cloud Computing (Steven Deskovic)

  1. 1. IBM Cloud ComputingRostelecom Sochi ConferenceSteven DeskovicDirector - Telecom Industry Sales13 September 20121 © 2012 IBM Corporation
  2. 2. A smarter planet provides a wealth of opportunities for launching newbusiness initiatives and reinventing existing business approaches. Medical Financial imaging analytics Global collaboration 3D online infotainment Advanced search Analytics with near-real-time optimization Network security and performance testing These initiatives require a dynamic and cost-effective IT infrastructure.2 © 2012 IBM Corporation
  3. 3. IT and Business are attracted to cloud for different reasons. of CIOs plan to use cloud— up from 33% two years ago. Transformation Efficiency of business executives believe cloud enables business transformation and leaner, faster, more agile processes. 2011 IBM CIO Study, London School of Economics, December 20104 © 2012 IBM Corporation
  4. 4. Communications Service Providers are evolving into Cloud Service Providers (the new “CSPs”) and have the assets to do it successfully. CSPs are well-positioned to drive significant new revenue streams as Cloud Service Providers while strengthening their key enterprise customer relationships 1 Comprehensive Large enterprise 2 network capabilities customer base, (broadband, mobile…) especially SMBs who want to single source CSPs as apps/ services from Cloud Service Providers local suppliers Track record of large Well positioned to 3 4 scale service delivery integrate IT, SaaS and and B/OSS for tens of other cloud services millions of customers into overall 5 Owning the converged IT / complete end-to-end Telecom / Unified delivery chain is a Communications big advantage service portfolio5 © 2012 IBM Corporation
  5. 5. Through the IBM SmartCloud family, we offer one of the broadestbases of cloud solutions in the market. IBM SmartCloud Business process as a service Software as a service Platform as a service Infrastructure as a service Design Deploy Consume IBM SmartCloud Foundation IBM SmartCloud Services IBM SmartCloud Solutions Client Defined IBM Partner Platform asas a Service Technologies Platform a service technologies Services Services Services Business process as a service Software as a service Application Services Application Application Application Application Integration Application Lifecycle Application Resources Application Environments Application Management Integration Lifecycle Resources Environments Management Application Application Application Application Integration Lifecycle Resources Environments Management Business analytics Social business Infrastructure as a Service Technologies Infrastructure as a service technologies and optimization Enterprise Enterprise+ Infrastructure Management Availability and Security and Usage and platform Infrastructure and administration Availability and Management performance Security and compliance Usage and accounting Infrastructure Management Availability and Security Payment Platform and Administration Performance Compliance Accounting platform and support performance and billing Smarter commerce Smarter cities Commitment to open standards and a broad ecosystem6 © 2012 IBM Corporation
  6. 6. CSPs are offering a suite of options, but heavily focused on IaaS….The market ismoving FAST! Business Process as a Service Example Results:  Industry-specific processes  Employee benefits management         -Reduced Churn -  Business travel     SaaS customers are  Procurement     65% less likely to Software as a Service leave Telstra  Collaboration/email/UC     -Increased  Analytics     Walletshare - 22%  ERP/SCM/CRM     SaaS customers  Industry applications     become broadband clients within 12 Platform as a Service months  Middleware      Database      Development tools       Web Application      Backup/Restore    Infrastructure as a Service  Servers      Storage      Network      OS, Virtualization      Dynamic provisioning    7 Source: AT&T and Verizon public announcements, iTNews.com.au © 2012 IBM Corporation
  7. 7. Smart traffic Intelligent Smart food Smart Smart Smart retail systems oil field systems healthcare energy grids technologies Smart water Smart Smart Smart Smart Smart cities management supply chains countries weather regions8 © 2012 IBM Corporation
  8. 8. Smarter Planet - Customer Examples Intelligent Grid Intelligent Operations Reduce outage frequency and duration Chief Improve Customer Services Improve situationalOperations Officer Improve Operational Efficiency Mayor awareness & response Improve safety and services Production Operations Intelligent Transportation Improve production efficiency Reduce congestion Improve asset utilization Congestion based pricingChief Asset Capital savings Improve monitoring & safety Chief ofCustodian Transportation Production Operations Intelligent Water Improve asset utilization Improved asset efficiencyChief Plant Improve production efficiency Better field service Officer Capital savings Chief of Water Operations Capital savings Intelligent Assets Intelligent Assets Improve asset utilization Improve hospital safety & Improve safety by tracking operations hazardous chemicals Chief Financial Enhance patient service Chief Asset Enhance asset utilization Officer Capital savings Custodian/CFO Personnel safety & security9 © 2012 IBM Corporation
  9. 9. 10 © 2012 IBM Corporation
  10. 10. Cloud-based Internet Data Center (IDC) for Guizhou Province, ChinaCustomer Pain Points – Traditional IDC Lack of differentiation from competition, low profit margin from co-location and physical server rental; Lotus VAS VAS CRM Healthcare Hosting OA need to scale up to value-add service to increase Domino 1 2 business opportunity Maintenance costs of complex environment too high Virtualized, Managed IT infrastructure Cannot respond to customer requirement and set up environment quickly enough; Need to improve IBM Cloud management stack management efficiency Resources CMCC Cloud-based IDCIBM Cloud IDC solution Benefits Centralized service interface to manage heterogeneous hardware environment  Extend menu for increased service selection Cloud based valued-add business : pay as you go  Centralized management to allow flexible and dynamic control On demand resource provisioning  Self service portal to simplify resource management  Scalable infrastructure to allow rapid expandability  Elastic platform enabled CMCC to win application hosting business from the Rural Social Security Department11 © 2012 IBM Corporation
  11. 11. B2B“Differentiate” to Monetize Data:IBM’s Intelligent Operations Center for Smart Cities - Use CaseScenario: Safely Managing a Growing Crowd NewsLeverage Information Feeds• Data and information collectedand presented in a filtered andcontextual formatMayor identifies potentialcrowd management issue •Visual cue from heat map to potential crowd issue •News and video feed validate growing crowd presence in city square Contextual Video Weather Mapping Feed Feed12 © 2012 IBM Corporation
  12. 12. SK Telecom Deployed Dev & Test Cloud Expediting App DeliveryBusiness Background Cloud Business Benefits• SK Telecom has #1 market share in the domestic • Reduction of new service development time wireless market and #2 share in domestic fixed line • Faster time to market for new servicesSolution Overview • Efficient management of resources, delivering reduction in CapEx and OpEx• IBM worked with SK Telecom to develop the entire cloud environment – from concept planning to • Development Platform-as-a-Service offering hardware and software selection and implementation. allows Business Partners to quickly test, develop, • 80 IBM systems (System x, blade servers) and publish new end-user focused WAP services • Xen virtualization technology and IBM middleware available on SK Telecom’s network. • IBM service management technology • IBMs Tivoli Service Automation Manager and Tivoli Provisioning Manager13 © 2012 IBM Corporation
  13. 13. DO CLOUD SMARTER. DO CLOUD FASTER. ENABLE YOUR EVOLUTION. IBM SmartCloud solutions14 © 2012 IBM Corporation
  14. 14. Devices will connect to the cloud, reducing end user complexity and further empowering the consumer – changing the way organizations interact with their customers. Security Healthcare Energy Media & Entertainment Insurance Retail Electronics Cloud Platform CSPs • Remote access • Demand response • Dynamic monitoring • Real-time managementSmoke/ CO TV Medical HVAC Lighting Washer Computer Vehicle Shower Security Refrigerator Mobile detector device system phone Consumer15 © 2012 IBM Corporation
  15. 15. IBM Smarter Planet solutions for Industry Verticals apply real time analytics to the ‘Big Data’ collected from the Telco Network and M2M to provide a rich dashboard triggering ‘Actionable Insights’ for Enterprise and Government. Delivered Use Cases Intelligent Operations Center • Integrated incident management At the citywide level, the operations center sits across the B2B • Reporting, collaboration & communication individual solution areas. It provides an executive • Integrated collaboration dashboard on overall city status and enables drill-down Joint Go-to-Market • Event and directive management into each underlying domain, such as water, public safety • Executive, City Operations, and Agency dashboards with domain KPIs. Smarter City Ops or traffic. • Centralized environment for planning, organizing, monitoring + info sharing • M2M Service Management Intelligent Water Management Delivered Use Cases Links asset maintenance data with crew skill data and • Visibility into type and distribution of work orders per region B2B work order data to reduce work backlog and • Ability to optimize crew schedule and route to service or fix water assets transportation costs. Improve rate case development based on asset data + work orders as well as time + resource constraints Joint Go-to-Market activities and improve pricing models through better • Creation of user segments based on usage of water for optimizing Smarter Water usage of utilities, its customer base and its revenue. rate schedules Intelligent Transportation Delivered Use Cases Intelligent Traffic integrates technology and intelligence into • Capability for Real-time visibility of traffic conditions on any city link B2B the transportation infrastructure to improve capacity, enhance • Historical traffic data with ability to correlate to incidents to support planning travelers’ experiences, and make city transportation systems • Proactive traffic congestion management helped by traffic predictions Joint Go-to-Market and infrastructure more efficient, safer, and more secure. • Driver & commuter route guidance helped by traffic predictions Smarter Traffic Public Safety Delivered Use Cases Real-time information and situational awareness solutions to • Automated Event identification, alert and report B2B protect citizens and communities through greater anticipation • Playback search and prevention of crimes and emergencies • Emergency event capture, record and relay to responders Joint Go-to-Market • Non Emergency event capture record and relay to responders • Optimization of response Smarter Public Safety • Validation of event and profile of events via analytics Delivered Use Cases Smarter Home -Energy management - Flexible, remote control mgmt of temperature and lighting Real-time information and situational awareness solutions to -Safety & Security: Monitor home while on vacation (water leaks, simplify the lives of customers. temperature anomalies, breakings, mail delivered) B2C -Health & Wellness: Monitor elderly persons’ activities to notice deviation from Smarter Home usual patterns of movement and send notification events,16 © 2012 IBM Corporation
  16. 16. According to IDC the Cloud Services Market in Russia has a CAGR of 100% IT cloud services market in Russia reached $4.8 million in revenue in 2009. By the end of 2014, the market is expected to total $161.53 million, representing a CAGR of a little more than 100%. IT cloud services market is at the initial stage of development, and there is healthy interest in the software-as-a-service (SaaS) delivery model. Dominated by the application-as-a-service (AaaS) segment. The current size of the AaaS segment in Russia is estimated to be $4.5 million, accounting for approximately 94% of the overall IT cloud services market. Its size is expected to increase to $113.44 million by the end of 2014 at a CAGR of about 90%. Infrastructure-as-a-service (IaaS) comprises just 4.0% of the overall IT cloud services market, but is estimated to expand at a CAGR of nearly 185% to reach $35.55 million in 2014. Platform- as-a-service (PaaS) will rise from $0.11 million in 2009 to $12.54 million in 2014 at a CAGR of almost 160%. Demand for IT cloud services will increase as information systems experience growing global usage and require better availability, scalability, and collaboration with other systems. Companies will continue to optimize their IT budgets, and there will be more discussion about cloud services, which will improve corporate understanding and encourage the expansion of these services.Source: IDC17 © 2012 IBM Corporation