Zara presentation 1

Roula Jannoun
Roula JannounRoula Jannoun
Presented to:  Professor Dr. Nabila Abass Presented by: Roula Jannoun Copyright  2010 - Roula Jannoun- BAU Known for its fast, affordable fashion, retail chain Zara has built up a multi-billion dollar brand through listening and reacting quickly to its customers
[object Object],[object Object],[object Object],[object Object],[object Object],11- Copyright  2010 - Roula Jannoun- BAU
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Growth  ,[object Object],[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Zara’s Popularity ,[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Zara's five-point marketing approach to reach its customers ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Stores ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
How Does Zara coordinate it’s value chain? ,[object Object],[object Object],[object Object],11- Copyright  2010 - Roula Jannoun- BAU
Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Zara and consumer behaviour ,[object Object],[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Pricing to market At the Zara stores, price tags stated in many currencies and for multiple countries so customer feel equality . Copyright  2010 - Roula Jannoun- BAU
How Does Zara Do It – Store Staff ,[object Object],[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
The Store Staff ,[object Object],[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
The Designers ,[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Quick Turnaround ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Quick Turnaround ,[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Quick Turnaround ,[object Object],[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Quick Turnaround ,[object Object],[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Shipping ,[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Limited Production ,[object Object],[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Limited Production ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Limited Production ,[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Headquarters ,[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Headquarters ,[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Challenges ,[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Zara's competitiveness comes from ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Broader Economic Conditions ,[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
The Importance of MIS & IT ,[object Object],[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Differentiation or added value strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Differentiation strategies depend on ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
ZARA Business Concept “ Integrated” fashion delivery: Fashion at low cost!!! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
ZARA Customer Offer:  Lean  and Focused “ Fresh / Fast” ,[object Object],[object Object],[object Object],“ Quality” ,[object Object],[object Object],[object Object],[object Object],[object Object],Cost ,[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
ZARA Customer Offer:  Lean and Focused Flexibility: - / + ,[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Zara Retailing strategy summary ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  2010 - Roula Jannoun- BAU
Conclusion ,[object Object],[object Object],[object Object],[object Object],“ ZARA is an innovative company” Copyright  2010 - Roula Jannoun- BAU
1 sur 37

Recommandé

ZARA 's Business Strategy par
ZARA 's Business StrategyZARA 's Business Strategy
ZARA 's Business StrategyMaria Giokarini
71.3K vues30 diapositives
Zara - Study Case par
Zara - Study CaseZara - Study Case
Zara - Study CaseCarrine Aulia
17.2K vues45 diapositives
ZARA par
ZARAZARA
ZARAMd. Mazadul Hasan Shishir
22.1K vues25 diapositives
Zara - case study -- par
Zara - case study --Zara - case study --
Zara - case study --Mansur Rashid
12.7K vues17 diapositives
Zara final search par
Zara final searchZara final search
Zara final searchRoula Jannoun
6.1K vues20 diapositives
Zara Case Study presentation par
Zara Case Study presentationZara Case Study presentation
Zara Case Study presentationSouvik Mukherjee
1.2K vues9 diapositives

Contenu connexe

Tendances

Zara Case Study (Value Chain Management) par
Zara Case Study (Value Chain Management)Zara Case Study (Value Chain Management)
Zara Case Study (Value Chain Management)Syed Ali Roshaan Raza
6.9K vues18 diapositives
Zara's Fast-Fashion Edge par
Zara's Fast-Fashion EdgeZara's Fast-Fashion Edge
Zara's Fast-Fashion EdgePhi Jack
16K vues101 diapositives
Zara Final Presentation par
Zara Final PresentationZara Final Presentation
Zara Final PresentationJPWhelly
87.4K vues14 diapositives
Zara par
ZaraZara
ZaraJake Roviralta
3.7K vues29 diapositives
Zara presentation par
Zara presentationZara presentation
Zara presentationluqmanims
14.6K vues26 diapositives
Micro and Macroeconomic Outlook of Zara par
Micro and Macroeconomic Outlook of Zara Micro and Macroeconomic Outlook of Zara
Micro and Macroeconomic Outlook of Zara NasserAlhumali
2K vues20 diapositives

Tendances(20)

Zara's Fast-Fashion Edge par Phi Jack
Zara's Fast-Fashion EdgeZara's Fast-Fashion Edge
Zara's Fast-Fashion Edge
Phi Jack16K vues
Zara Final Presentation par JPWhelly
Zara Final PresentationZara Final Presentation
Zara Final Presentation
JPWhelly87.4K vues
Zara presentation par luqmanims
Zara presentationZara presentation
Zara presentation
luqmanims14.6K vues
Micro and Macroeconomic Outlook of Zara par NasserAlhumali
Micro and Macroeconomic Outlook of Zara Micro and Macroeconomic Outlook of Zara
Micro and Macroeconomic Outlook of Zara
NasserAlhumali2K vues
Final Zara Marketing Strategy !! par Ji Young Lee
Final Zara Marketing Strategy !!Final Zara Marketing Strategy !!
Final Zara Marketing Strategy !!
Ji Young Lee64.3K vues
Zara: Fast Fashion at Affordable Prices par Keshav Agarwal
Zara: Fast Fashion at Affordable PricesZara: Fast Fashion at Affordable Prices
Zara: Fast Fashion at Affordable Prices
Keshav Agarwal1.1K vues
Zara Procurement strategy par binotrisha
Zara Procurement strategyZara Procurement strategy
Zara Procurement strategy
binotrisha23.6K vues
PPT on Zara par PARTH TAK
PPT on Zara PPT on Zara
PPT on Zara
PARTH TAK1.8K vues
Zara company profile with history and marketing strategy par Tanveer Ahmed
Zara company profile with history and marketing strategyZara company profile with history and marketing strategy
Zara company profile with history and marketing strategy
Tanveer Ahmed8.1K vues

En vedette

Zara ppt par
Zara pptZara ppt
Zara pptmanjodh91
16.9K vues19 diapositives
Company Profile: Zara par
Company Profile: ZaraCompany Profile: Zara
Company Profile: ZaraKaren Hernández Recamier
52.4K vues12 diapositives
ZARA par
ZARAZARA
ZARAKunika Gupta
12.2K vues14 diapositives
Zara final pdf par
Zara final pdfZara final pdf
Zara final pdfJake Roviralta
41.4K vues14 diapositives
Zara marketing plan par
Zara marketing planZara marketing plan
Zara marketing planAwais Alii
58.4K vues12 diapositives
Zara: Fast Fashion par
Zara: Fast FashionZara: Fast Fashion
Zara: Fast FashionBurak Günbal
105K vues27 diapositives

Similaire à Zara presentation 1

Zara mini case par
Zara mini caseZara mini case
Zara mini caseShreya Jasani
803 vues21 diapositives
ZARA Supply chain and Logistics improvements par
ZARA Supply chain and Logistics improvementsZARA Supply chain and Logistics improvements
ZARA Supply chain and Logistics improvementsKazi Md Rejaul Karim 🇧🇩🇮🇹
7.9K vues16 diapositives
Zara - Brand Analysis par
Zara - Brand AnalysisZara - Brand Analysis
Zara - Brand AnalysisMehedi Jahan Pulok
765 vues26 diapositives
Zara Is The Most Successful Retailer Brands Of Spanish... par
Zara Is The Most Successful Retailer Brands Of Spanish...Zara Is The Most Successful Retailer Brands Of Spanish...
Zara Is The Most Successful Retailer Brands Of Spanish...Sandy Harwell
2 vues66 diapositives
honors project oim par
honors project oimhonors project oim
honors project oimMariela Siegel Escudero
393 vues8 diapositives
[Case study] zara fast fashion par
[Case study] zara fast fashion[Case study] zara fast fashion
[Case study] zara fast fashionRegine Labog
45K vues8 diapositives

Similaire à Zara presentation 1(20)

Zara Is The Most Successful Retailer Brands Of Spanish... par Sandy Harwell
Zara Is The Most Successful Retailer Brands Of Spanish...Zara Is The Most Successful Retailer Brands Of Spanish...
Zara Is The Most Successful Retailer Brands Of Spanish...
Sandy Harwell2 vues
[Case study] zara fast fashion par Regine Labog
[Case study] zara fast fashion[Case study] zara fast fashion
[Case study] zara fast fashion
Regine Labog45K vues
Zara Information System par Beth Evans
Zara Information SystemZara Information System
Zara Information System
Beth Evans13 vues
Strategic management assignment par Fatima Rani
Strategic management assignmentStrategic management assignment
Strategic management assignment
Fatima Rani239 vues
Zara's supply chain (sadiq shariff10@hotmail.com) par Sadiq Shariff
Zara's supply chain (sadiq shariff10@hotmail.com)Zara's supply chain (sadiq shariff10@hotmail.com)
Zara's supply chain (sadiq shariff10@hotmail.com)
Sadiq Shariff12.3K vues
Operations Supply Chain Management CASE STUDY The Zara.docx par stirlingvwriters
Operations Supply Chain Management CASE STUDY The Zara.docxOperations Supply Chain Management CASE STUDY The Zara.docx
Operations Supply Chain Management CASE STUDY The Zara.docx
Powerpointpresentationonzarabyjitu 131228043933-phpapp02 par Akshay Gaikwad
Powerpointpresentationonzarabyjitu 131228043933-phpapp02Powerpointpresentationonzarabyjitu 131228043933-phpapp02
Powerpointpresentationonzarabyjitu 131228043933-phpapp02
Akshay Gaikwad86 vues

Dernier

Create a Structure in VBNet.pptx par
Create a Structure in VBNet.pptxCreate a Structure in VBNet.pptx
Create a Structure in VBNet.pptxBreach_P
80 vues8 diapositives
Retail Store Scavenger Hunt.pptx par
Retail Store Scavenger Hunt.pptxRetail Store Scavenger Hunt.pptx
Retail Store Scavenger Hunt.pptxjmurphy154
47 vues10 diapositives
The Accursed House by Émile Gaboriau par
The Accursed House  by Émile GaboriauThe Accursed House  by Émile Gaboriau
The Accursed House by Émile GaboriauDivyaSheta
234 vues15 diapositives
CONTENTS.pptx par
CONTENTS.pptxCONTENTS.pptx
CONTENTS.pptxiguerendiain
65 vues17 diapositives
Monthly Information Session for MV Asterix (November) par
Monthly Information Session for MV Asterix (November)Monthly Information Session for MV Asterix (November)
Monthly Information Session for MV Asterix (November)Esquimalt MFRC
91 vues26 diapositives
Narration lesson plan par
Narration lesson planNarration lesson plan
Narration lesson planTARIQ KHAN
64 vues11 diapositives

Dernier(20)

Create a Structure in VBNet.pptx par Breach_P
Create a Structure in VBNet.pptxCreate a Structure in VBNet.pptx
Create a Structure in VBNet.pptx
Breach_P80 vues
Retail Store Scavenger Hunt.pptx par jmurphy154
Retail Store Scavenger Hunt.pptxRetail Store Scavenger Hunt.pptx
Retail Store Scavenger Hunt.pptx
jmurphy15447 vues
The Accursed House by Émile Gaboriau par DivyaSheta
The Accursed House  by Émile GaboriauThe Accursed House  by Émile Gaboriau
The Accursed House by Émile Gaboriau
DivyaSheta234 vues
Monthly Information Session for MV Asterix (November) par Esquimalt MFRC
Monthly Information Session for MV Asterix (November)Monthly Information Session for MV Asterix (November)
Monthly Information Session for MV Asterix (November)
Esquimalt MFRC91 vues
Narration lesson plan par TARIQ KHAN
Narration lesson planNarration lesson plan
Narration lesson plan
TARIQ KHAN64 vues
11.28.23 Social Capital and Social Exclusion.pptx par mary850239
11.28.23 Social Capital and Social Exclusion.pptx11.28.23 Social Capital and Social Exclusion.pptx
11.28.23 Social Capital and Social Exclusion.pptx
mary850239383 vues
EIT-Digital_Spohrer_AI_Intro 20231128 v1.pptx par ISSIP
EIT-Digital_Spohrer_AI_Intro 20231128 v1.pptxEIT-Digital_Spohrer_AI_Intro 20231128 v1.pptx
EIT-Digital_Spohrer_AI_Intro 20231128 v1.pptx
ISSIP407 vues
Pharmaceutical Inorganic chemistry UNIT-V Radiopharmaceutical.pptx par Ms. Pooja Bhandare
Pharmaceutical Inorganic chemistry UNIT-V Radiopharmaceutical.pptxPharmaceutical Inorganic chemistry UNIT-V Radiopharmaceutical.pptx
Pharmaceutical Inorganic chemistry UNIT-V Radiopharmaceutical.pptx
REPRESENTATION - GAUNTLET.pptx par iammrhaywood
REPRESENTATION - GAUNTLET.pptxREPRESENTATION - GAUNTLET.pptx
REPRESENTATION - GAUNTLET.pptx
iammrhaywood151 vues

Zara presentation 1

  • 1. Presented to: Professor Dr. Nabila Abass Presented by: Roula Jannoun Copyright 2010 - Roula Jannoun- BAU Known for its fast, affordable fashion, retail chain Zara has built up a multi-billion dollar brand through listening and reacting quickly to its customers
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Pricing to market At the Zara stores, price tags stated in many currencies and for multiple countries so customer feel equality . Copyright 2010 - Roula Jannoun- BAU
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.

Notes de l'éditeur

  1. Source fabric from Suppliers Worldwide Direct Products for Low Prices Live Collections that can be designed, manufactured, distributed, and sold immediately