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Let others work for you - How Small Businesses Can Grow with User Generated Content

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Lorraine Ball
Lorraine Ball

Many business experts agree one of the best ways to grow a business is with "OPM" (Other people's money). The idea is to reduce your risk and multiply the impact of your capital with loans from banks or resources from investors. The influx of capital helps accelerate the growth of a business. In a way, this same strategy can apply to your online marketing. To accelerate the expansion of your brand you need "OPC" (Other people's content). In marketing circles the technical term is user generated content (UGC).

Marketing
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www.roundpeg.biz LET OTHERS WORK FOR YOU Unlocking the Potential of User Generated Content
www.roundpeg.biz REVIEWS What do other people think?
www.roundpeg.biz We Trust UGC • 68% leisure travelers research online before they decided where or how to travel3 • 85% consumers are more likely to open their wallets when online recommendations support offline advice4. Source: 3: Google Source 4: Cone Inc
www.roundpeg.biz Peers More than Pros Source 1. : Lab42 • 85% smartphone social media users trust online reviews from diners more than pro food sites.1
www.roundpeg.biz Underutilized 72% of marketers do not recognize and leverage customer referral value (Source:Loyalty360)
www.roundpeg.biz Ask for the Review
www.roundpeg.biz Respond to Feedback
www.roundpeg.biz Reviews Drive Business • A one-star increase in Yelp rating leads to a 5-9% increase in revenue. 2 Source 2. Harvard Business School
www.roundpeg.biz SOURCE MATERIAL Ideas, Answers and Opinions
www.roundpeg.biz • Who needs writers when you have fans? Crowd Sourcing
www.roundpeg.biz Authenticity You Can’t Fake
www.roundpeg.biz CONTESTS
www.roundpeg.biz Make it Fun and Easy
www.roundpeg.biz Make it Viral
www.roundpeg.biz Promote Off Line
www.roundpeg.biz Make it Relevant
www.roundpeg.biz Let Others Tell Your Story
www.roundpeg.biz EVENTS
www.roundpeg.biz Give People Props
www.roundpeg.biz Leverage Influencers
www.roundpeg.biz Simple Success Tips • Invite people to participate – Online and offline • Make it easy – Tell people what you want • Make it fun – Encourage unexpected activities • Respond - Say thank you – Show people how you use their input
www.roundpeg.biz SHARE YOUR CONTENT www.roundpeg.biz/blog

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Let others work for you - How Small Businesses Can Grow with User Generated Content

Notes de l'éditeur

  1. Make reviews easy Solicit reviews Monitor and respond Create case studies
  2. Say thankyou, Intermittent reinforcement
  3. One hastag Tell people what you ant