1. Crowdfunding Expert - Roy Morejon
Raising Capital from the Crowd

2. Enventys Partners
• Founded in 2016 w/ Enventys + Command Partners merger
• Command Partners has raised over $105 Million in 5+ years
• 14 - $1 Million+ Kickstarter and Indiegogo campaigns
• Built a community of over 2,000,000 crowdfunding backers
• Put 6 clients on ABC’s Shark Tank
• We design, prototype, manufacture, fulfill, crowdfund & market new products.

3. Crowdfunding Basics
• Is the collective cooperation, attention and trust by people who network
and pool their money together, usually via the Internet, in order to
support efforts initiated by other people or organizations.
• Use an online community to solicit pledges/investments
• It uses word of mouth and wisdom of the crowd to generate interest
and support (in the form of pledges or donations)

4. Types of Crowdfunding
• Rewards
• Equity
• Donations
• Loans

5. Crowdfunding Basics
• Is it a good fit?
• Video and Design
• Rewards that matter
• Realistic Funding Goal
• PR = People + Relationships
• Social Media Shares
• Stretch Goals
• Paid Media
• Friends and Family

6. Crowdfunding Globally

29. Marketing On Facebook

30. Why Facebook Advertising

33. Snapchat reaches 41% of all 18 to 34 year-olds in the United States.

35. Facebook Video
• “We’re focusing more on shorter form content to start”
• “I see video as a mega trend,”
• “Over the longer term…people will experiment with longer forms of
video as well as all kinds of different things.” But quick, snackable
clips are “the primary focus for the foreseeable future.”
- Facebook CEO Mark Zuckerberg
(https://techcrunch.com/2017/02/01/facetube-not-faceflix/)

36. Crowdfunding
Wearable / Fitness

37. Crowdfunding
Health / Fitness

38. Crowdfunding
Children’s Tech

39. Crowdfunding
Technology

40. Crowdfunding Growth Stats
• In 2013, crowdfunding was a $7,000,000,000 industry
• In 2014, $16,200,000,000
• $34.4 Billion in 2015
• $80 Billion in 2016
• 2017 Projections are over $200 Billion
• Equity Crowdfunding on the rise in 2017

41. Crowdfunding & The JOBS Act
• Equity crowdfunding made legal in 2012 when President Obama signed
into law the JOBS Act
• Goal of Act was to reduce constrictive regulations, allowing for the
funding of small businesses by outside investors
• Five Titles, each addressing problems and challenges facing startups and
small businesses
• Titles II, III and IV directly impact equity crowdfunding

42. Equity Crowdfunding Stats
• Allows a company to publicly fundraise
• Everyone can contribute (230MM)
• Low cost mass market funding option
• Customers become investors and, in turn, evangelists

43. Equity Crowdfunding Case Study
• Created and designed investor pitch deck
• Designed the materials for the campaign, such as business
models, revenue projections, board member bios, etc.
• Wrote the video script for the landing page and investor page
• Developing the landing page and investor page wireframes and
create the design work
• Handled PR, Lead Gen & Social Media

44. Equity Crowdfunding Marketing
Results
• #1 Equity Crowdfunding
Campaign in the World.

47. Twitter: @RoyMorejon
Crowdfunding Marketing Company
Enventys Partners