1. ROZEE.PK Survey: Elections in Pakistan 2013
P A K I S T A N ’ S M O S T P O W E R F U L R E C R U I T I N G P L A T F O R M

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NASEEBNETWORKSINC
About ROZEE Research
 ROZEE.PK's platform boasts over 16 Million unique visitors
annually and 22 Million job applications processed to date,
providing deep demographics of professionals across the
country. This data provides a powerful platform
for ROZEE.PK's research division to quickly and efficiently
conduct statistically accurate online surveys
 The insights discovered through its various research studies
further reinforce ROZEE.PK's unique position as a leading
online brand providing significant value to Pakistanis across
the country

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Survey Methodology
 The survey was carried out online and is broadly
representative of the online population in Pakistan
 Survey was undertaken from May 3-6, 2013
 More than 10,000 users responded to the survey from
across 174 cities in Pakistan
 88% Males and 12% female respondents participated in
the survey

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Predicted Voter Turnover
 A whopping 94% male respondents said they would be turning up to vote on the
election day
 A surprisingly large percentage of female participation is also expected on May 11th
elections in Pakistan
 The expected voter turnover by age is fairly consistent as well with 94% respondents of
varying age groups willing to vote in this years elections

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Reasons for Not Voting in Elections 2013
Reasons for not voting
Expected Voter Turnover (2013)
 A whopping 94% of the respondents intend to come out and vote on May 11th’2013
 However, the rest (6%) are choosing not to vote primarily because they feel none of
the contesting candidates are of sound character (33%)

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Predicted Voter Turnover (Lahore)
 The graph shows the areas with a majority of expected voter turnover
 In Lahore, almost every registered voter is expected to come out and vote

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Preferred Political Party by Area
Lahore

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Predicted Voter Turnover (Karachi)

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Preferred Political Party by Area
Karachi

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Predicted Voter Turnover (ISB-RWP)

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Preferred Political Party by Area
Islamabad-Rawalpindi

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Preferred Political Party by Working Status
Employed Respondents Student Respondents
Unemployed Respondents

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Preferred Political Party by Age Group
18-24 25-30
31-39 Above 40

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Preferred Political Party by Age Group
78.04% 76.47%
74.00%
67.16%
20.49% 20.64%
22.70%
26.33%
1.48% 2.90% 3.30%
6.51%
18-24 25-30 31-39 Above 40
PTI PML (N) JI Pakistan
%Support
Age
 With the increase in age of the respondents, the popularity of PTI is noticeably
declining whereas for PML (N) and JI Pakistan, it rises.

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Road to Premiership
Shahbaz Sharif
(4% )
Nawaz Sharif
(16% )
Imran Khan
(70%)
 When asked who’d they like to see as the next Prime Minister of Pakistan as
whopping 70% respondents chose Imran Khan. This preference is aligned with
their choice of political party as well

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Gender Preference
Males Females
 Not a major gender disparity is seen for the choice preferred Prime Minister
with 70% males and 71% females choosing Imran Khan to be their next Prime
Minister

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Vote Distribution
PTI
(68.5% )
Lahore
39%
Karach
i
33%
ISB-
RWP
28%
PML (N)
(19.6% )
Lahore
56%
ISB-
RWP
29%
Karachi
15%
18-24
28%
25-30
42%
31-39
21%
Above
40
9%
By City By Age
PTI
(68.5% )
PML (N)
(19.6% )
18-24
26%
25-30
40%
31-39
22%
Above
40
12%
 Looking at the close race between PTI and PML (N), it was noted that the
majority of respondents from Lahore, Karachi, Islamabad-Rawalpindi have
chosen to vote for PTI in the upcoming elections on May 11th, 2013
 While respondents who chose PTI as their preferred political party hailed from
more than 170 cities across Pakistan, respondents from 120 cities chose PML
(N)

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Vote Distribution by Working Status
PTI (68.5% ) PML (N) (19.6%) JI Pakistan (2.68%)
MQM (2.25%) PPP (1.70%)

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Then Vs Now (Nationwide)
 Where PPP was the most popular party for the respondents, for the upcoming
elections it has failed to appear as the top favorite now being swept off by PTI
who is a favorite of the majority of respondents (68.5%)

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Then Vs Now (Lahore)

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Then Vs Now (Karachi)

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Then Vs Now (Islamabad)

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Then Vs Now (Males)

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Then Vs Now (Females)

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Change of Loyalty
 A large percentage of the
voters that now intend to
vote for PTI are new voters
(who did not cast their vote
in the last elections)

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Why Vote?
 A majority of the voters have chosen the political party based on the party’s
leadership (68%)
 55% of the respondent are hopeful their preferred political party will improve
Pakistan’s conditions
 46% voiced their disappointment with the previous government

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What They Value
District
Candidate
(32.67%)
Political Party
(67.33%)
District
Candidate
(28.24%)
Political Party
(71.76%)
PTI PML (N) JI
Political Party
(77.38%)
District
Candidate
(22.62%)
 For a majority of respondents (77%) who picked PTI as their chosen party to
vote for in the upcoming elections, the most influencing factor in their voting
preference is the political party’s reputation
 Comparatively for those respondents who are voting for JI in the upcoming
elections, the credentials of the local candidate seem more appealing

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What Needs to be Done
Eradicating corruption and nepotism
Wiping out terrorism from Pakistan
Creating employment opportunities
Getting Pakistan out of the current
electricity crisis
Increasing access to education
Tackling Pakistan’s foreign policy
problems
Increasing country's tax collection
Tackling Pakistan’s circular debt
problems
Solving Pakistan’s escalating food prices
Combating health and other social
issues
22%
20%
19%
19%
10%
3%
2%
2%
1%
1%
 Given a choice, the majority of the respondents (22%) want the new government to
eradicate corruption and nepotism from the nation
 Following close are respondents who wish to see a peaceful Pakistan (20%)
 Surprisingly a very meager percentage opts for the government to tackle the circular
debt problems in the nation

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Optimistic Pakistan
 A whopping 86% of the
Pakistani are positive that
elections will take place on
time
 70% of the Pakistanis are
optimistic about the
election outcome, saying in
the aftermath of successful
elections, the situation in
Pakistan will become
better
Better (70%)
Worse (6%)
Elections will
take place on
time (86%)
Elections won’t
take place on
time (2%)

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Expectations Vs Aspirations
 While 68.5% of the respondents aspire PTI to clean sweep the elections, a
comparatively lower percentage is optimistic about the party’s winning in the
upcoming elections