Developed concept for and built with Featherlite trailers a fully customized big rig marketing trailer that was recognized by the Mobile Marketing Association as the Best Mobile Marketing rig of that year

1. Indian Motorcycle Co
Founded in 1902

2. Indian Motorcycle Co
Founded in 1902

3. •
Indian Motorcycle Co
Iconic American Brand
Iconic
Brand
–
became
#1
Brand
in
the
US
prior
to
the
1950’s.
•
Following
WWII
&
Returning
to
Market
–
Closed
its
doors
• No
Dealer
Network
• No
consumer
connecting
points
• Deluge
of
returning
motorcycles
brought
back
by
troops
•
Needed
to
connect
with
consumer
•
Small
Dealer
Network
–
not
enough
touch
points
•
Dealers
not
stocking
entire
product
line
–
poor
customer
experience
•
Dealers
not
presenting
overall
brand
message
–
What
is
Indian?
Crazy
Horse
Monument
Sturgis,
South
Dakota

4. •
Opportunities:
•
Indian Motorcycle Co
Opportunities Explored
Show
the
historical
values
associated
with
new
products
launched
•
Reinforce
customer
purchase
decision
•
Expose
brand
message
•
Present
breadth
of
offerings
•
Validate
brand
attributes
to
core
consumers
–
build
consumer
pull
•
Build
Franchise
opportunities
• Maximizing
the
Return
on
Investments
made
in
promotions
&
event
marketing

5. Indian Motorcycle Co –
Mobile Marketing