2. Table of contents
• Alawar at a glance
• Casual games market overview
• Business proposal from Alawar
2
3. Company overview
Company:
Founded in 1999. Internal studios
Business activities:
Publishing and distributing casual games for multiple
platforms. Russia, Novosibirsk
Offices:
Headquarters in Novosibirsk, Russia and additional
Belarus, Minsk
staff in the U.S., Ukraine, Poland and Belarus.
Employees:
Over 200. Ukraine, Dneprodzerzhinsk
Development:
Six internal studios and games created by more than 30
independent developers. Russia, Barnaul
Games in portfolio:
Over 500 titles, including 200 releases developed
Russia, Irkutsk
or produced by the company.
Market position:
– One of the world's top 10 casual game publishers; Ukraine, Dnepropetrovsk
– The leading casual game distributor in Eastern Europe.
4. Alawar at a glance
Alawar develops, publishes and distributes casual
games, reaching players in over 60 countries. Alawar
The company has published more than 200 casual distribution
PC games. Through its internal studios and portals:
development partnerships, which produce up to
alawar.com
three games per month.
alawar.ru
Alawar recently extended its offerings onto the alawar.pl
iPhone®, iPad™, Android™, PS3®, Nintendo DS™, alawar.de
BlackBerry® and Mac® gaming platforms. alawar.co.il
The company has also entered the social games alawar.com.pt
and MMO markets. alawar.ro
alawar.es
Alawar operates its own network of portals and runs alawar.fr
an affiliate program with downloadable games alawar.co.nl
available in 15 languages for more than 500 alawar.it
partners worldwide. alawar.se
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5. Downloadable casual
games for the PC
Casual games feature colorful graphics and intuitive
gameplay;
Genres include Hidden Object, Time Management, Arcade,
Match 3 and Breakout;
Free trial versions are available for download; and
Players can purchase the full versions online.
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6. Casual games market
Worldwide sales of downloadable casual games reached
$1 billion in 2010.*
More than 200 million players.**
Casual games appeal to people of all ages and genders. The
most active consumers are females age 30 and older. **
* Lazard Capital Markets
** Casual Games Association
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7. Alawar Affiliate Program
Earn additional revenue and
increase traffic to your website
through the Alawar Affiliate
Program
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8. Alawar Affiliate Program
Alawar provides a turnkey e-commerce solution to:
Websites and Entertainment portals;
Online stores;
Affiliate networks;
Ad networks; and
White label solutions to Telecom operators.
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9. Alawar's game portfolio
Alawar can offer your company a wealth
of digital game content:
More than 500 downloadable casual games for the PC from
premier content providers;
Game content in 15 languages, including English, German,
French, Spanish, Polish, Portuguese and more; and
Online versions of hit downloadable games.
9
11. Where you can find
Alawar's games
PC games published by Alawar have become
Top 10 best-selling titles on:
and other portals.
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12. Payment solutions
Alawar supports reliable local payments solutions,
including SMS micropayments, credit cards, PayPal,
wire transfer, electronic payments and other payment
methods.
• Visa, MasterCard
• Local payment methods
12
13. Making money
You will earn revenue from each game
your website sells.
User step-by-step activity:
A user clicks on a link on your website to download and install a
game.
When the user launches the game for the first time, a timed trial
period begins.
When the trial period is over, the game recommends the full version.
Once the user pays for the game, he or she receives a registration
code that removes the limitations of the trial version.
The affiliate system acknowledges your website as the point of sale.
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14. Online store with
casual games
Two-click installation;
Hundreds of regularly updated pages;
Automatic updating and addition of content;
Automatic game ratings for each storefront; and
Additional space for ads.
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15. Branding and
marketing materials
Thanks to JavaScript and XML
support, you can integrate the
default design of our online store
into your website or customize the
content to match your own design.
Your logo can be added to desktop
shortcuts and to the Alawar
Wrapper. Our proprietary game
loader and DRM solution are shown
before the launch of every game.
Alawar affiliates have access to a
variety of marketing materials,
including Flash banners, trailers,
review copies, giveaways and
more.
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16. How does the affiliate
program work?
End-users
Affiliate's site
Affiliate
affliate.alawar.com
Downloads and JavaScript
XML technology
sales database technology
Alawar's game
catalog
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17. Technology solution
Distribution files can be stored on Alawar's CDN as well as
the affiliate's server;
Alawar has CDN servers all over the world, including the U.S.
and Europe. The servers host storefronts, marketing
materials and game executables;
Regular upgrades and 24/7 monitoring;
Convenient tools (XML, JavaScript or RSS) that allow our
partners to select the solution they prefer, from simple
two-click integration to complete storefront customization;
CMS (WordPress) plug-ins.
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18. Support and monitoring
Customer support service:
In-house support team available 24/7 to support your customers;
Multilingual team.
Dedicated personal manager:
Day-to-day relationship;
Marketing, sales and technical support;
Best tools and practices for increasing your sales.
Reporting tools:
Instant access to online statistics;
Real time figures of downloads, sales, conversion rates, account balance
and payment statistics.
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19. Affiliate program
summary
Alawar provides:
A turn-key solution, easily integrated into your website, with high quality
casual content in 15 languages;
Support for reliable sales mechanisms, including SMS micropayments,
credit cards, PayPal and over 20 other payment methods;
Product promotions, balanced game releases, marketing materials;
24/7 customer support and a personal account manager;
Online statistics.
You get:
• A high commission on each sale;
• Increased traffic to your site;
• A one-time registration and setup process; and
• Full automation once you're up and running.
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20. Contact information
Thank you for your attention!
For more information, please contact:
Roman Polyak
VP of Business Development
Email: r@alawar.com
Skype: rpolyak
Alawar Entertainment
http://company.alawar.com/
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