1. Denver Broncos

2. Broncos-History
 American football
team based in Denver
 Founded in 1960
 Now member of the
AFC West division

3. Company Info
 The Broncos are owned by Pat
Bowlen, who is also the chairman and
CEO.
 The current president is Joe Ellis
 John Elway is the current General
Manager and John Fox is the current
head coach

4. Stadium
 Sports Authority Field at
Mile High
 Since 2001
 Capacity of 76,000

5. Company Accolades
 The Broncos are proud winners
of their division 13 different
years.
 7 conference championships
 20 playoff appearances
 2 Super Bowl champoinships

6. Broncos SWOT Analysis
 Strengths: prestigious franchise, great
location
 Weaknesses: Recent let-down, greater
interest elsewhere
 Opportunities: Championship, future
success
 Threats: New England Patriots, other
sports

7. Target Audience
 We want to keep our current
Broncos fans/customers
informed and in mind
 Main target however is non
Broncos fans but fans of a
different Denver franchise
 Goal is to maximize
fan/customer base

8. AdWords Campaign
 Focus on location related words (denver, colorado, Mile High)
 Also focus on color scheme (blue, orange, white)
 Nicknames as well (Broncos, Orange Crush)

9. Digital Strategy
 Focus on social media and
stay involved and keep fans
informed
 Make it fun and interactive
 Advertise season ticket plans
and promotions for current
customers and potential
targets, like October breast
cancer awareness month