Robert Quashie is a certified project manager with over 20 years of experience in marketing, communications, and project management. He has managed projects for various organizations across industries and holds a PMP certification. He currently works as an independent marketing consultant through his firm RQi Marketing, helping clients with strategic planning, project management, and marketing services.

1. SUMMARY
Robert Quashie is a certified project manager and seasoned marketing consultant specialized in bridging the
gap between brand strategy and technical implementation.
PROJECT MANAGEMENT EXPERIENCE & SKILLS
Project Management Institute December 2011
Project Management Professional (PMP)
Industry certification is in good standing through December 2014. Experienced in all phases including, initiating,
planning, executing, monitoring & controlling, and closing
Illinois Institute of Technology, Chicago
School of Applied Technology June – November 2011
• Career Certificate in Project Management
• Project Management for IT Professionals Certificate
• Building & Leading Effective Teams Graduate Studies
Additional Skills
• Advanced training in MS Project 2010 and 2007, plus additional PM tools Base Camp, Clarity, and
Redmine
• Skilled user of MS Excel, MS Power Point, Keynote, Adobe Creative Suite
• Working Knowledge of CRM, front-end web design, and web analytics
• Knowledgeable in the Agile and Waterfall software development processes
Federal Reserve Bank of Chicago
Contractor April - September 2012
Helped facilitate information security program and project communications among resources and stakeholders
across the Federal Reserve system.
Leo Burnett/Arc, Chicago
Project Manager August – November 2011
Worked with Arc’s SVP of Project Management, to review and audit the application of project management
process groups across project life cycles for Coca-Cola Arctic Home web and mobile promotion and Allstate
Mayhem mobile campaign.
i.c.stars
Project Manager June – August 2011
Worked to with director of education to develop scope and stakeholder documentation and time lines for
continuing education alliance with City Colleges of Chicago for i.c.stars program participants preparing for
careers in digital technology.
NBMBAA, Chicago
Interim Director, Marketing Communications 2008 – 2009
Reporting to the B-o-D and Executive Team, lead the project to integrate separate marketing and sales
departments of the National Black MBA Association, a member-based organization with more than 70
professional and collegiate chapters and 400 corporate partners in the United States, United Kingdom and the
Caribbean, including State Farm, Wells Fargo, Bank of America and American Express :
• Integrated the internal sales operations with contracted services from Naylor, a vendor specializing in
Robert Quashie

2. print, online and special event services for associations, in order to increase new business and improve
CRM.
• Worked with finance department to recover $890,000 in aged accounts receivables
• Prioritized marketing objectives to focus on member retention and corporate partner satisfaction based
on a “Five Channels of Engagement” brand architecture
• Improved corporate customer service by instituting “single point of contact” relationship management
standards and procedures.
ABS-CBN Broadcasting, Philippines
Marketing Consultant 2003-2004
• Developed a trade and consumer media strategy and assisted strategic planning for Asia’s third largest
broadcast group aiming to penetrate the US market with content and programming for Asian-American
young adults and youth.
RESEARCH EXPERIENCE
Ethnographic Reports for NBMBAA (Member Behavior), Goya Foods (Consumer Behavior)
Focus Groups for Coca-Cola, Valvoline, NBMBAA, Muntu Dance Theatre of Chicago
Web Trends and Analytics for McCain Foods USA, Coca-Cola,
Delphi Study for Northern Indiana Public Service Company (NIPSCO)
Surveys for ABS-CBN, Muntu, Toyota
ACCOUNT MANAGEMENT EXPERIENCE
RQi Marketing, LLC, Chicago
Founder 2009 - Present
Founded a marketing consulting practice designed to help clients meet their objectives through strategic
planning, creative and project management services, and efficient resource procurement. Leverage
subcontractor relationships in design, print production, and digital and special events management to gain
competitive scale:
• Secured account with McCain Foods to help launch Purely Potatoes frozen products
• Helped shape re-branding and re-launch of Talent Optimization Partners, a senior leadership and human
resources consulting firm launched by former Spencer Stuart lead partner for global diversity
• Generated consumer insights and developed regional marketing strategies for tequila brand start-up in
the United States and Dominican Republic
• Designed and launched direct-to-classroom school supplies fulfillment strategy
Ibis Design Inc., Chicago
Director, Client Services 2005 - 2008
As a principal within this full-service creative communications agency, led new business development and client
relations, increasing agency revenue nearly 300%; also managed both the print and video/digital content
production processes:
• Managed print, web and outdoor campaigns to grow new and incremental business with Urban Partners
Bank, Shorebank, Bethel New Life, and Global Lead
• Drove sales campaign for A Life's Design, a book and website honoring Sears industrial design pioneer
and Cooper-Hewitt life time achievement award-winner Charles Harrison
• Spearheaded member and corporate behavioral study that lead to re-branding of NBMBAA, using
questionnaires, field ethnographies, focus groups and archival data research
Robert Quashie

3. • Created 32-episode Access TV digital content channel for NBMBAA, and led re-design of Black MBA
Magazine, the association’s national website and launch of its proprietary social network for emerging
entrepreneurs , as well as its publication and FSI strategies
Burrell Communications, Chicago
Senior Vice President, Engagement Marketing 2001 -2003
Managed and led the Engagement Marketing practice, overseeing accounts including Verizon, Toyota USA,
McDonald's Corporation, General Mills and Coca-Cola. Prepared KPI reports for senior management team.
L’Oreal for its Ethnic Hair and Skin Research Institute
Consultant 2000-2001
Consulted on the grand opening, introduction of the leadership team to Chicago and managed public relations
and public affairs outreach to African-American, Hispanic-American and Asian-American communities and civic
leaders.
Edelman Worldwide, Chicago
Vice President, Diversity Solutions 1998 - 2000
Helped develop and lead the Chicago office’s new diversity communications practice, and helped orchestrate the
national plan for integrating African-American consumer services with Hispanic, LGBT and Asian services across
the Chicago, New York, and Los Angeles offices.
Dayton Hudson, Minneapolis
Manager, Corporate Communications 1996 - 1998
As direct-report to Senior Vice President, produced and managed both internal and external communications
strategies for stores, merchants and buying department, and consumers within the Department Store Division
including the Marshall Fields, Daytons and Hudsons stores in 17 states.
Ketchum Public Relations, Chicago, Illinois
Senior Account Executive 1987-1994
Executed consumer marketing programs for Miller brands, including: package redesigns for Miller Lite, Miller
Genuine Draft, Miller Lite Comedy Tour, Miller Lite Pro-Beach Volley Ball, Miller Sound Express and the Miller
Gallery of Greats Traveling Art Exhibition.
EDUCATION
Grinnell College, Iowa
B.A., English Literature 1982-1986
Moderately fluent in Spanish.
SERVICE AFFILIATIONS
Ray Elementary Local School Council, Elected member and President, 1998-2003
Chicago/Accra Ghana Sister Cities Program Committee Member, 1998-2000
Northwestern University NuGene Project Community Advisory Panel, 2004
National Black MBA Association Associate Member, 2005-2011
Taproot Foundation Volunteer Service Grant Director, 2010-2011
Inspiration Café Volunteer Cook, 2010-2011
65th & Woodlawn Organic Gardeners Association 2010-2011
Robert Quashie