How the IAEA used social media channels to augment its outreach and crisis communications efforts during the initial weeks of the Fukushima nuclear accident.

2. About the IAEA

5. One the IAEA ’ s primary responsibilities during a nuclear emergency is to inform States Parties, Members States, and other States of a nuclear or radiological emergency.

6. Our Social Media Profile

8. Earthquake & Tsunami Devastate Japan, March 11, 2011

9. Web Site Visits

10. Web traffic volume comparable to a DOS (Denial of Service) attack

12. Simplified Overview National Authority Member States Info Division Other Official Sources Partners New media Traditional Web Press/Public IAEA Incident Emergency Center

13. Immediate Effect: Web site and email overload severely affected our ability to reach and inform the public.

14. Change of Strategy: Use social media to support outreach, mimimise load on the web site.

16. Facebook

17. Facebook

18. Facebook

19. Twitter

20. Twitter

21. Slideshare IAEA presentations on Slideshare had 490,598 total Views, 1,036 Email Shares and 17,990 Downloads.

23. Scribd

24. Total photo views on IAEA ’ s photostream increased from an average of 5158 images per week from 07-13 March 2011 to an average of 17,895 views per week during the crisis period.

30. Strategic Importance

33. Operational Insights

35. Summary

37. IAEA Social media fans have stayed loyal.

38. For crisis communication, the promise* of Social Media has proven true. *Reaching as wide an audience at the shortest possible time with instantaneous feedback.

39. It helped (a lot). It worked. It can work for you, too.

40. Thank You [email_address]

41. IAEA Social Media Channels www.facebook.com/iaeaorg/ www.twitter.com/iaeaorg w ww.youtube.com / iaeavide o www.flickr.com/photos/ iaea_imagebank www.slides hare.net/iaea www.scribd.c om /iaea