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Introduction to Networking,[object Object],Raul RupsinghMSc,[object Object],CEO PointerWare Innovations Ltd.,[object Object],June 2010,[object Object]
Why Network?,[object Object],What is “networking”?,[object Object],[object Object],Why should I be networking?,[object Object],[object Object]
Survey of 45 large companies suggests1…
Most positions are filled internally but…
Referrals are the #1 source of external hires1Source: Crispin, G. & Mehler, M. (Feb 2009). CareerXroads 8th Annual Source of Hire Study: What Happened in 2008 and What It Means for 2009.,[object Object],Accessed October 8, 2009 at: http://www.careerxroads.com/news/SourcesofHire09.pdf,[object Object]
Where to Start,[object Object],Preparation is Key!,[object Object],Business Networking in Person,[object Object],Online Networking,[object Object]
Introduction To Networking
So what did she do wrong?,[object Object]
How to Prepare,[object Object],What are your goals?,[object Object],Make them known to your network (Friends, Family),[object Object],Business cards,[object Object],Join Professional Organizations and Associations, Alumni Networks,[object Object],Attend Conferences,[object Object],Practice,[object Object]
What to practice? Sound Bytes,[object Object],Little segments about yourself,[object Object],Ex. Self Pitch:,[object Object],15 second description of yourself ,[object Object],Can tailor it a bit to your audience,[object Object],Ex. Last job, career ambitions, etc,[object Object],But don’t sound rehearsed!,[object Object]
Introduction To Networking
Introduction To Networking
Communication,[object Object],Listen don’t just talk,[object Object],Don’t assume the other person knows your industry or industry specific technical jargon,[object Object],Asking questions shows interest,[object Object],Get people to open up,[object Object],Can be easier than getting them interested in you!,[object Object],Maintain eye contact,[object Object],Say the person’s name,[object Object]
Business Attire,[object Object],Professional dress (Blue, Grey, Black), ,[object Object],Business Casual (More color, jacket, no-jacket),[object Object],Cater to event,[object Object],Guideline: dress a bit better than what you think the norm is at the event,[object Object]
Handshake,[object Object],Hand in hand,[object Object],Firm,[object Object],Affects your first impression,[object Object],Introduce yourself simultaneously,[object Object]
Body Language,[object Object],Body,[object Object],Where do your feet point -> indicates where you/they are thinking of going,[object Object],Your face,[object Object],Your body,[object Object],Hands,[object Object],Food,[object Object],Be positive,[object Object],Confident not arrogant,[object Object]
Introduction To Networking
Business Cards,[object Object],Keep it somewhere where you can find it ,[object Object],When you accept someone else’s business card treat it with respect,[object Object],One pocket for your cards, one pocket for cards you receive,[object Object],Make notes on back of business card,[object Object],Helps to remember them later, follow up notes, etc,[object Object],Professional website and email address,[object Object]
Spending Your Time,[object Object],Don’t spend too much time! ~10 minutes,[object Object],Don’t linger too much with friends or acquaintances,[object Object],If things are going wellsetup an appointment for 1 on 1 later,[object Object],Don’t spend an entire evening with a single person,[object Object],BUT, be genuine, focus on quality of conversation not quantity,[object Object]
Networking Style,[object Object],Don’t be too pushy,[object Object],Don’t try to close a deal on the spot,[object Object],Remember you are trying to build a relationship, not acquire a customer,[object Object],Be sensitive to the nature of the event you are attending,[object Object]
Networking – Other Advice,[object Object],Volunteer,[object Object],Volunteer at relevant corporations, associations to help expand your network,[object Object],Can also volunteer for a particular event, to be a host or ambassador,[object Object],Ex. At your local Chamber of Commerce,[object Object],Acting as a facilitator can be a great way to meet people,[object Object]
Networking – Other Advice,[object Object],Listen for how you can help them,[object Object],Maintain your connections: 1 in 3 job seekers get employment connections from a previous employer,[object Object],Remember: make a good impression,[object Object],Come across as Professional,[object Object],Prepare: Identify prospects,[object Object],Ask people what other events they attend,[object Object]
Networking – Other Advice,[object Object],At first you may have to kiss a lot of frogs,[object Object],Random events, random people,[object Object],Likely uncomfortable,[object Object],Don’t network for the sake of networking,[object Object],In the beginning you may need to do this,[object Object],But after you find more personally relevant events or individuals, focus your time on them,[object Object],Don’t be afraid to ask for help,[object Object]
Approach Anxiety,[object Object],Are they involved in a conversation with someone else?,[object Object],Put your hand out to say hello, shake hands, make introductions (can you tell me a bit about what you do?),[object Object],But have to take initiative,[object Object],It is easier to approach lone people, not groups,[object Object]
Approach Anxiety,[object Object],Environmental comment, situation, setting, interesting news items,[object Object],Pay attention to their body language,[object Object],You should have open body language (people will want to talk to you),[object Object],Open with low risk questions,[object Object],Make a comment about the speaker,[object Object],How did you come to be invited tonight?,[object Object]
So now what?,[object Object]
Afterwards,[object Object],How to Follow Up,[object Object],Email (the norm now),[object Object],Phone call,[object Object],Lunch?,[object Object],Don’t add them on Facebook but LinkedIn is fine,[object Object],Be organized,[object Object],Remember to follow through on anything you said you would do,[object Object],Remember to write down information on cards,[object Object],Good to be keen,[object Object],But not over-eager, and don’t pester!,[object Object]
Afterwards,[object Object],If someone helps you…remember to thank them!,[object Object],Social etiquette with following up,[object Object],If they introduce you to someone else, be sure to follow up with that person and let the original referrer know how it went,[object Object]
Networking - People,[object Object],Find “Connectors”,[object Object],These are the social butterflies of the business world,[object Object],Knowing them / adding them online can help you get introduced to the people you actually want to talk to,[object Object],Talk to Professors,[object Object],In a technical / research capacity or otherwise Professors love talking about their work and exploring new opportunities,[object Object]
Networking - People,[object Object],Useful job contacts,[object Object],Stay in touch with people in your industry or with jobs you find interesting and suggest meeting up again to learn more,[object Object],Don’t worry about rejection,[object Object],Most people are at a networking event in order to meet people,[object Object]
Networking - People,[object Object],Don’t discount people too quickly,[object Object],You never know who they know,[object Object]
Break Time!,[object Object]
Networking Online,[object Object],What is “social media”?,[object Object],Online networking platforms like…,[object Object],Facebook,[object Object],LinkedIn,[object Object],Twitter,[object Object],MySpace,[object Object],YouTube,[object Object],Blogs,[object Object],Why network online?,[object Object],Easy to connect with those you know (and those you want to know),[object Object],Personal marketing tools – promote yourself ,[object Object]
Networking Online,[object Object],Are employers really looking for me online?,[object Object],45% surveyed by CareerBuilder are screening candidates on social networking sites2,[object Object],35% dismissed a candidate based on negative online information,[object Object],18% solidified a hiring decision based on positive online information,[object Object],2CareerBuilder.com (2009). Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds.,[object Object],Accessed October 9, 2009 at: http://tiny.cc/I1bXi,[object Object]
Networking Online,[object Object],Clean up your online image…,[object Object],Google yourself – what’s out there?,[object Object],Delete inactive accounts & update active ones,[object Object],Remove any “dirt”,[object Object],Utilize privacy settings,[object Object],Ask contacts to “keep it clean”,[object Object]
Networking Online,[object Object],Build your personal brand…,[object Object],Who is your target audience? ,[object Object],What can you offer these people?,[object Object],How can I connect with them online?,[object Object]
LinkedIn Profile,[object Object],Status:  Your status message allows you to share professional updates with your network,[object Object],Photo:  Your professional photo allows those you’ve met and previously worked with to quickly identify you. ,[object Object],Summary:  Summarizing your professional experience and goals allows other users to quickly learn about your background and interests. ,[object Object],Experience:  Your professional experience is displayed along with any recommendations you have received.  Similar to your resume.,[object Object],Education: Your educational background is displayed along with associated activities and honors.,[object Object],Additional Information:  Your websites, interests, groups & associations and honors & awards.,[object Object],Recommendations:Recommendations help illustrate your achievements, project credibility, and show why people enjoy working with you.  Similar to references.,[object Object],Q&A:  LinkedIn Answers allows you to showcase your knowledge and interests. ,[object Object],Contact Settings:Your preferences for contact, types of opportunities interested in and privacy settings.,[object Object]
LinkedIn Search Strategy,[object Object],Strategy: Plan your search strategy,[object Object],Define who/what you are looking for: job titles, companies, locations,[object Object],Define keywords: skills, certifications, associations, conferences,[object Object],Define where you will look: search engines, networking sites, job boards,[object Object],Search: Begin your search,[object Object],Refine: Refine your search strategy,[object Object],Filter:  try different combinations ,[object Object],Fish:  find more contacts in your results,[object Object],Flip:  what groups are your contacts in?,[object Object],Build: Build your network – who else do your contacts know?,[object Object]

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Introduction To Networking

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Notes de l'éditeur

  1. Did not ask whether he had time to talkNot clear about who she wasDidn't know why she was calling himor what she wanted to do or how he can help her
  2. Goals: personal careeer goalsBut also when you’re attending an event, have some idea of what type of people you’re trying to meet, how many people, for what purpose?How many of you are carrying business cards on you right now?Ask Organizer about interesting / relevant people to meet at a conference/event?Can you get a list of the names, faces, titles of people attending an event? Some conference have online / mobile event planning software with such details.
  3. Hi, my name’s Raul, I’m running my own startup software company called PointerWare Innovations, and we make the world’s easiest to use computer interface designed for seniors.END, so now let’s talk more about in person networking….
  4. With another little intro video,So again, what did she do wrong in this situation? Any comments?Anyone care to note things she did that were incorrect? or any advice or suggestions for her?-standing at a table with a drink is OK, if you want to take a moment to yourself-remember that you probably do need to be pro-active-putting yourself behind some reading material is bad, it gives people the impression that you're not interested in talking to others
  5. One cheesy guideline I’ve heard: you have one mouth and two ears and you should use them PROPORTIONALLYShows interest, it also shows that you are actually listeningBackground research can help with developing questionsNo one appreciates you looking around for someone more interesting while you’re talking to them.If you can, remember the person’s name and try to use it again in conversation.
  6. Not fingers!
  7. People are also generally attracted / prefer talking to someone who has a positive perspective, is also more engaging in conversation
  8. -in terms of body language:you can think of whether people are talking closely, with open or closed body languageobviously the person by themself will also be easier to approach
  9. Not buried somewhere in your purse or suitcase,Keep it in a container in your pocket, Don’t crumple it into your wallet or pocketTreating the card with no care, not even looking at it sends a message to the person you just met – i.e. did they even care to meet me?Many people suggest, one pocket for each
  10. People generally do not like being coerced or SOLD to, but they enjoy having conversations where they can contribute and feel like they are communicating
  11. When you are a host or ambassador at a network event, it is your job to greet people, say hello, tell them about the event and then help them connect with othersIs much easier to do it WHEN it is your job
  12. Help them connect, or give advice on a different matter, or anything, networking is about connect and helping others as well as yourself,Even knowing about other networking events. REMEMBER to think about what you know, who you know and how it can help others as wellPrepare, can you find out the names, titles and faces for the people you are going to meet? Do you know anything about their organization? All these details will make conversation easier AND show the person listening that you’re intelligent and that you’ve done your research.
  13. Help them connect, or give advice on a different matter, or anything, networking is about connect and helping others as well as yourself,Even knowing about other networking events. REMEMBER to think about what you know, who you know and how it can help others as wellPrepare, can you find out the names, titles and faces for the people you are going to meet? Do you know anything about their organization? All these details will make conversation easier AND show the person listening that you’re intelligent and that you’ve done your research.
  14. Have you been to CSI before?Do they seem anxious, feel like they need to leave, do something else….be sure not to pester!Lone people are easier to have a conversation with, if people are already engaged in conversation or if they are in a group of people they know well it will be harder to join them
  15. You’ve been to a great event, you’ve met some interesting people and you come home and feel pretty happy about yourself. Now what?
  16. So you’ve went to a great networking event, met a few people and come home and feel pretty happy about yourself.So now what? ASK AUDIENCERemember the goal will be to STAY IN TOUCHAlso remember, it’s good to be eager, but not TOO eager!
  17. If someone helps you with a referral or some other connection, remember to thank them!
  18. -professors are experts in their fields, have many different industry and academic contacts AND typically love to talk about themselves – so ask questions!-if you’re in a research or technical field there are obviously work connections from talking to a professor
  19. Again LUNCH is a common and socially normal invitationIf it’s with someone out of town or someone you can’t meet during the business day then dinner or a drink after work is also fine.
  20. Many of the best connections can be random, and you don’t want to pre-judge people, as you really have no idea …even if they can’t directly help you you have no idea who their spouse or parents might be
  21. Many of the best connections can be random, and you don’t want to pre-judge people, as you really have no idea …even if they can’t directly help you you have no idea who their spouse or parents might be
  22. Thanks everyone for coming tonight – feel free to stick around and ask any questions or continue networking with the others here.Here’s my email address, and my office is located at the MaRS incubator building downtown if you ever want to visit me there. I’m also on Linked in as well.