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Social Media Case STop Tools, Techniques & Strategies for Maximizing Your Twitter Presence

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Social Media Case STop Tools, Techniques & Strategies for Maximizing Your Twitter Presence

  1. 1. Top Tools, Techniques & Strategies for Maximizing Your Twitter Presence Created by Erin Buehler, Shelly Wolfe, Kevin Heun & Jen Nahlik
  2. 2. Top Twitter Resources “ The Twitter Book” by Tim O’Reilly & Sarah Milstein • Tracking Trends • Retweet Methods • Tweet Stats • Business Tips
  3. 3. Tracking Trends • Twitter Search ( http://search.twitter.com ) - Showcases terms from twitter in real time • TwitScoop ( http://twitscoop.com ) - Shows popular search term using a tag cloud - The bigger the word, the high number of mentions in Twitter - Helpful for researching topics before they hit the mainstream trending topics • Twopular ( http://twopular.com ) - Trending topics for different time segments - Measures popularity of topic over that given time
  4. 4. Tweeting Tips • Be interesting • Be conversational • Follow relevant people
  5. 5. Tweeting Tips • Be interesting • Be conversational • Follow relevant people Tweeting Best Practices • Stay within 140 characters (your username counts) - Use + instead of & - Leave out (.) and other punctuation - Abbreviate - Eliminate (I) and “to be” • It’s okay to edit down a message to stay within character when re-tweeting, just give credit where credit is due • Best not to change url in a re-tweet
  6. 6. Tweeting Tips • Be interesting • Be conversational • Follow relevant people Tweet Measurement • TweetStats ( http://tweetstats.com ) • Bitly ( http://bitly.com ) • Google Analytics Results
  7. 7. Tweeting Tips • Be interesting • Be conversational • Follow relevant people Custom Backgrounds
  8. 8. Suggested Follows @joelcomm @timoreilly @hubspot @TweetReport @hostmefaster @wsiroi
  9. 9. Selling Twitter the Smart Way: View Our Social Media Packages www.wsiroi.com/Default.aspx?tabid=107

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