Branding Building and Self Identification leads to understanding social media for your product/service.

2. WHAT IS BRAND BUILDING?
What is a brand?
Simply put- it is what your prospects think when they
hear your name
What is brand building?
Truthfully? Its story telling ( using the 4 P’s within - product, place, price, promotion)
PEPSI TELLS A STORY
Even though it has always used influencers – and had controversies like Madonna
and Kendall
In the end people are doing what?
http://www.instyle.com/celebrity/iconic-pepsi-commercials

3. WHAT IS BRAND BUILDING?
PEPSI may have pulled the Madonna ad- however it got your attention. You were
talking about it.
PEPSI made point their product from the beginning was influential and trendy. (
PEPSI’S Commercials followed trends- from Madonna’s Like a Prayer movement
to girl power with Spice Girls saying Generation Next.
PEPSI EMOJIS, LAYS – FEELING OF WANTING IT- making sure they were part of
your life
BRANDING TIPS:
• Take a stand and stick with it
• If you make a mistake own up
• Content should spark a conversation
• Tell your story in a way where you aren't directly selling your product ( PEPSI’S
Instagram)

4. PROFESSIONAL AND PERSONAL CONTENT
SELF IDENTIFICATION
3 To 5 years at least.
Experiment with what you want to offer, but when you know it,
own it and focus on that.
PERSONAL
How much do you want to share?
Are you always thinking like a business? Are you aiming to becoming an influencer
PROFESSIONAL
What is your tone? Your stand? ( think Pepsi) how much engagement do you want?
What is your platform?- this applies to Entrepreneurs and Professionals
( THINK SPICE GIRLS- Different personalities in the group- this was branded)
(none of the spice girls accounts on IG are verified)
Real example @Torontofashionacademy @jasoncameron1

5. NETWORKING AND ONLINE PRESENCE
“ I work with networking organizations and we throw these amazing events- however
perception- someone yesterday asked me “ you specialize in networking events?” to
which my response was “ I specialize in events period”
Online presence comes into play- is by what people associate you with:
Fashion shows
Fashion events
Modeling agency
Social media
If you need to change your perception- change your content
Attend events of interest and with a purpose
Learn to say NO
Networking – does lead you to getting exactly what you want.

6. THANK YOU
HOPE THIS WAS HELPFUL
www.pearlsnsequence.com