Nearly everybody who's had anything to do with web design has heard of WordPress. Not so many people have heard of Joomla!, and those who have may have heard of it at the end of a discussion that began with "WordPress doesn't do that ..." or "I can build that for you in WordPress for $x ..." Many Joomla! professionals have trouble getting a fair hearing from clients who assume that WordPress must be the solution to their problems because that's the only CMS they've heard of. It's time to change that. This talk was delivered to the Melbourne Joomla! User Group on 18 Jan 2017.