1. connections
Redmond Schwartz Mark Design

2. Redmond Schwartz Mark Design We create meaningful connections.
It’s what we do; it’s who we are. RSM Design creates branding and graphics for the built
environment. We create meaningful connections by thinking differently and digging deeper.
RSM Design is a synergistic team of creative individuals dedicated to delivering design that
is fresh, engaging, and evocative. We take information and create inspiration. We elevate
projects by connecting the dots, making the intangible tangible, creating memorable
moments, and bringing projects to life.

3. people
Shoes optional, creativity a must.
RSM Design is a unique team of creative designers, storytellers, historians,
artists, and strategic thinkers. We are committed to capturing the spirit of
place and community, and communicating this in a compelling way to the
guest. Our team is an eclectic mix of passionate designers who share a
common set of beliefs. We believe design should never be confined to
convention, that design can transform the ordinary into the extraordinary,
and that great design is meaningful and captivating.

4. Suzanne Redmond Schwartz, SEGD Martin Schwartz, SEGD Harry Mark, AIA, SEGD
Principal, WBE Principal Principal
Suzanne R. Schwartz, founding partner and Martin Schwartz, founding partner of Redmond Harry Mark, AIA partner and one of the lead
one of the lead designers within the firm, Schwartz Mark Design, has bachelor degrees in designers in the firm, is a registered architect
directs and manages the team of designers at both business and architecture from the University and graphic designer, having graduated from
Redmond Schwartz Mark Design. Her range of of Texas at Austin. Martin’s skills as both a successful the University of Texas with a bachelors degree
responsibilities and skills are carried throughout business entrepreneur and architectural designer are in architecture and a Master of Architecture
the duration of projects and include involvement combined at the firm to manage and direct each degree from the University of Pennsylvania.
from the initial vision and conceptual design project’s successful development. He is involved in the design of the projects
through the project’s complete design He is involved throughout the projects from the from the initial vision and concepts through
development. creation of the initial vision through the project’s fabrication and construction administration,
As the director of a large Dallas based development and implementation of the design ensuring that the design integrity is carried
graphics firm for over ten years, she was throughout. throughout.
responsible for a variety of project types ranging Martin began his career in architectural design at Harry dedicates his summers as a
from comprehensive multi-use signage packages Steven Ehrlich Architects in Venice, California and later senior architect in remote Turkey, directing a
to imaging and logo design for retail centers, returned to Texas and worked with RTKL Associates in team of graduate students in drawing and
restaurants, hotels, and numerous other project Dallas. reconstructing the ancient archaeological
types. He provides the firm with the strength and excavation of Aphrodisias.
Suzanne’s many architectural and client professionalism in client service and project His architectural and graphics design
collaborations have included work with some of management pertaining to large signing, graphics, experience is vast and impressive, working as
the top design and architectural firms in the world, and architectural projects. His disciplined approach a senior project designer and associate with
along with international clients working in a to numbers and implementation afford the design international design firms on a range of projects
multitude of environments. team the necessary framework to complete high-level from small scaled challenges tolarge mixed-use
projects on time and within budget. and urban developments.

5. projects
21 Years, 350 projects, 30 states, 34 countries
Creativity is at the heart of everything we do. You’ll never get an already-done-that idea or
a rubber stamped design, because every project is different. Some big, some small, but all
unique, and our design solutions reflect that. We approach every project with fresh eyes;
we push ourselves to go beyond the expected and that starts with collaboration. We work
directly with our clients, we listen, we explore, and we nurture ideas to fruition ultimately
creating memorable experiences in the built environment. Visually arresting, some are bold
and direct, others subtle and elegant. From branding to wayfinding to visioning, we create
worldwide work that is meaningful, memorable, and genuinely inventive. Our clients span
the globe from Los Angeles to Tokyo and everywhere in between. We pride ourselves on the
diverse bunch of people that come knocking on our door and feel privileged to work with
clients we respect, admire and enjoy. And they must like us a little too, because most our
clients are repeat collaborators.

6. Sands Casino Resort
Bethlehem, Pennsylvania
Sands Bethlehem Casino Resort occupies the
site of one of the United States’ largest historic
steel mills. RSM Design was responsible for
implementing a comprehensive identity, graphics
program, and wayfinding system for the casino,
hotel, event center, and retail venues. The concept
was to retain the character of the century old site,
while introducing the energy and excitement of a
gaming and resort destination. Working with the
National Museum of Industrial History (a branch
of the Smithsonian Institution), RSM was able to
incorporate historic relics and exhibits throughout
the project, uniting some pieces of local history
with modern design elements to create a unique
historic destination. RSM Design also assisted in
the re-branding of the Sands corporate logo, as
well as in the naming and branding of the many
restaurants and entertainment areas throughout
the project.

8. Ferrari World Abu Dhabi
Yas Island, UAE
When completed in early 2010, the Ferrari World
Abu Dhabi will be the world's largest indoor
theme park. RSM Design is proud to be a part
of the Aldar Properties' team in this exciting
development. Our passionate group of Ferrari
enthusiasts in San Clemente is wrapping up the
designs for the theme park's identity signs, entry
sequence, exterior wayfinding program, and
structured car park. In addition to the Ferrari World
Abu Dhabi signage, the studio is also developing
a wayfinding program for the "Race Day" signs to
be implemented for the inaugural F1 Grand Prix.

9. Ferrari World
Taxi Drop-off
Coach Drop-off
Carpark

10. Waikiki Beach Walk
Honolulu, Hawaii
RSM Design was eager to participate in the
transformation of Lewers Street in downtown
Waikiki, into one of the largest developments in
the area. This mixed-use tourist destination
brings together international retail with the
resort environment, and traverses across eight
acres adjacent to one of the loveliest beaches in
the world. Waikiki Beach Walk includes five
hotels, an outdoor entertainment plaza, and
dozens of retailers and restaurants. To incorporate
the rich lore and history of Hawaii, RSM used
variations of traditional Hawaiian patterns
throughout the project. Despite restrictive local
sign ordinances, RSM was able to develop a
signage program that is unique to the location,
such as the integration of beautiful lacquered
hardwoods reminiscent of historic surfboards.
The inclusion of a natural stone fountain with
a Hawaiian poem, as well as historical plaques
worked into the signage, to both inform and
delight the guest.

12. Natick Collection
Natick, Massachusetts
The developers of Natick Collection, New
England’s premier mixed-use retail destination,
commissioned RSM Design to create the identity,
re-branding, wayfinding, graphics, and signage
for its latest “Platinum Project.” The RSM team
created an understated communications package,
culminating in the Collection’s signature ‘N’ logo.
Every design detail was meant to complement,
rather than compete with the Collection’s iconic
retail destinations. From the signature ‘N’ to the
signage in the parking garage, RSM’s cohesive
design incorporated high-end metals and
materials surrounding the visitor in understated
luxury.

14. The Shops at River Park
Fresno, California
The bold sculptural and over-scaled identity
created by RSM Design for this regional center
has become an iconic and landmark feature
within this community. There is no mistaking
when you’ve arrived at The Shops at River Park.
This same approach was carried into the
pedestrian-scaled wayfinding and directory
elements with strong vertical illuminated glass
beacons to guide the visitor through the center.

16. Victoria Gardens
Rancho Cucamonga, California
Rancho Cucamonga is one of those unique
communities with an intriguing name that until
recently, not many knew much about the history
of the area. Now a thriving and growing community
east of Los Angeles, Rancho Cucamonga has
its place in history. When RSM designed the
environmental graphics program for Victoria
Gardens and the Cultural Center, they started by
digging deep into the city’s roots to give visitors
a sense of Rancho Cucamonga’s history. Taking
an unconventional comprehensive graphics
approach, RSM was able to tell the compelling
story of a Main Street that appeared to be built
over time. Through ghosted murals of vintage
railways, produce ads, added “artifacts” and an
antique finished wayfinding system, the graphics
and logos created a feeling of nostalgia and
community deeply connected to its past. Today
visitors to Victoria Gardens will not only remember
the town’s unique name, but will also take with
them a piece of its history.

19. Otay Ranch
Chula Vista, California
Seamless architectural integration of the graphic
components add to the charm of this outdoor
retail village. The graphics added a layer of
richness and character to the tapestry, creating
unique moments along the way. Blending the need
for a strong and unique identity with personal
touches at a pedestrian scale, the graphics family
both informed and delighted the visitor.

21. Rancho Cucamonga Library
Rancho Cucamonga, California
Understanding the needs and mission of the
City of Rancho Cucamonga to strive to inform
and enrich their community by providing access
to traditional and technologically innovative
resources, RSM supported and encouraged
education and the love of reading through a
welcoming and user friendly signage and
wayfinding graphics program. The library is
enjoyed by multi-generational guests so the
signage goes beyond the traditional and the
obvious and becomes a place where children’s
imaginations can go beyond the binds of the
books as well as be clear and informative. The
signage is ‘cool’ for the areas where the children
and teens hang out, while signage also exists as
almost a whisper in the quiet reading zones for
adult guests. The overall effect creates a place the
community has embraced. The library has become
a gathering and learning beacon for the city of
Rancho Cucamonga.

23. County of Los Angeles
Public Library Standards
Los Angeles, California
The development of the County of Los Angeles
Public Library sign standards began with
extensive analysis and research and ended with
a new and complete master sign program to be
implemented into all of the libraries within the
county. RSM Design was presented with the
challenge of creating a sign program that would
remain consistent and intended to be flexible to
meet the diverse needs of each of the community
libraries. Presented with the existing logo, the
studio designed a sign family that expands the
color palette of the logo. Inspiration for the
signage and graphics was drawn from human
communication, the exchange of ideas, and the
delivery of information, messages, ideas, and
stories through the usage of surfaces. Patterns of
type, text, symbols and colors were used to
differentiate primary, secondary, and tertiary
wayfinding and speech bubbles were utilized as
a simple graphic that would create a playful use
of scale and clever use of space, while providing
resourceful information. A manual and culmination
of work, designed by RSM, was presented to the
County of Los Angeles, which summarized the big
ideas behind the design, the building blocks, and
technical drawings.
1'-8"

24. 1'-2"

25. George L. Allen, Sr.
Courts Building
Dallas, Texas
With the appropriate deference to the civic stature
befitting a courthouse building, RSM’s handsome
signage and graphics program has taken a once
confusing and intimidating structure and created
a harmonious judicial center integrating the existing
courthouse with the new. Using cleanly designed
and durable materials for the signage, three distinct
circulation pathways were created to separate and
guide the movement of users throughout the
renovated and expanded complex. The importance
of this building and its context adjacent to the
internationally visited John F. Kennedy Memorial
Plaza were taken into consideration in every detail.
Attention to the integrity of the signage was
paramount resulting in a powerful combination of
stainless steel and white marble that ensures the
preservation of order throughout the facility.

27. Orlando Connection
Convention Center
Orlando, Florida
Anchored by and immediately adjacent to one of
the United States’ largest convention and visitor
facilities, this energetic mixed-use development
brings together numerous hotels, theaters, cultural
institutions, retail, and entertainment venues. The
dynamic identity and specialty graphics program
envisioned by RSM Design unifies these unique
venues to assist visitors in navigation and linking
them with the convention facilities. Changing
event messaging, sponsorship, digital media,
and advertising were all major factors in the
design inspiration and creation of this flexible
yet permanent system.

29. Beverly Hills
Civic Wayfinding
Beverly Hills, California
RSM Design collaborated with the City of Beverly
Hills and Field Paoli Architects to create a
comprehensive environmental graphics package
and wayfinding system for this three-story multi-
use urban complex. The project includes 17,000
square feet of office space and is anchored by
high-profile retail stores facing both Beverly Drive
and Cannon Street. Additionally, RSM designed
identity for the office space, retail and parking
garage, as well as many specialty graphic elements
throughout the project. In conjunction with this
location in the center of Beverly Hills, RSM also
developed a comprehensive prototype parking and
directional signage family to be used throughout the
city. All of the public parking facilities have adopted
this cohesive system, bringing unity and clarity for
this important use with the confines of the City of
Beverly Hills.

30. Tustin Legacy
Tustin, California
In one of the largest remaining tracts of
undeveloped land in Orange County, California,
Tustin Legacy is a local resource for recreation
within a unique, active community. Having a broad
range of users from first-timers to residents, it
includes a mix of residential, office, a linear park,
and a new mixed-use community core that includes
retail and hospitality. RSM Design developed the
community identity that consisted of a logo and
street naming, and a comprehensive signage and
wayfinding system that helped identify different
components of a downtown and that integrated
successsfully into the rest of the community.
The local culture is reflected in a forward-looking
approach to design that is also unified by a palette
of materials (stainless steel, glass, stone, and
aluminum), proportion and formal elements.
A warm color palette and rich natural textures
created a sense of elegance and vitality that
captures the spirit of place.

31. F.1 Secondary Linear Park Identity F.1 F1 F.1 F1
1.0 Front View, Typical 2.0 Side View, Typical 3.0 Back View, Typical
Scale: 1/4”=1’-0” Scale: 1/4”=1’-0” Scale: 1/4”=1’-0”
F.1 F2 & F3 F4 & F5 F6 & F7 F8 F9 & F10
4.0 Front Views
Scale: 1/4”=1’-0”
information touch screen
UPTOWNOC
WEST PARKING
UPTOWNOC
MAIN PLAZA
LEGACY PATH
c.A. a - Directory c.A. b - Directional c.A. c - Park Map c.A. d - Touch Screen c.A. e - A
c.A Beacon Messaging / Uses

32. Lalaport Toyosu
Tokyo, Japan
When commissioned for the brand, logo, identity,
signage, and wayfinding program for this new
retail driven mixed-use project, RSM found design
inspiration from both the site’s former shipbuilding
use and adjacent boardwalk. Juxtaposed against
the flash of contemporary Tokyo, RSM’s design
solution morphed from the surrounding organic
patterns, forms, and materials of the existing site.
The signage is not traditionally ‘placed’ but
instead ‘rises’ in ‘ship hull’ form from the
boardwalk in an armaturesque fashion growing
literally from the surface of the boardwalk and
landscape. Organic materials contrast glass and
stainless steel creating a reflective integration of
architecture and environmental graphics. Patterns
derived from the ship building industry became
modern day abstractions infused through the
project on banners, elevators, and floor patterns.
Multi-lingual signage weaves smoothly and simply
on all elements. This urban dock melts into the
heart of Tokyo and has transformed itself once
again into a famous seaport as progressive, fluid
and effortlessly modern as the city surrounding it.

34. St. Regis Resort & Spa
Monarch Beach, California
When asked to create a luxurious graphics
package worthy of this five-star iconic resort
brand, RSM elevated the hotel mark to a new
level of timelessness using rich metals and classic
design; guests are surrounded by understated
beauty from the moment of arrival to their time
of departure. By integrating large-scale elements
and minute details, RSM created a seamless
wayfinding system to guide visitors through the
expansive high-end complex. Along pathways
from hotel balconies to sandy beaches, RSM
created a richness and sense of character
connecting the property to its perch over the
Pacific Ocean while reinforcing the brand’s
strongest selling point – its elegance.

36. Café Mimosa
San Clemente, California
In our home town of San Clemente, RSM Design
has been the design firm on numerous local
restaurants, helping to revitalize the historic core
of the downtown village. Working with the French
owner and chef for this intimate bistro, the team
developed a strong logo and mark that carries
across many different scales of applications from
the menus to packaging. In addition to the branding,
RSM designed both the exterior and interior of the
retaurant and guided the conversion to fit within
the character of the historic downtown area.

38. Hotel Miracosta
Tokyo, Japan
RSM Design was commissioned to create the
identity, logo, branding, and signage for Hotel
Miracosta, a five-star resort that is the entrance
to a famous Tokyo and California-based
amusement park. The signs were to be developed
using a multi-language system and portray the
image of the Italian Renaissance. The result was
lavish, grand, and beautifully executed throughout
every venue. The versatile design package was
easily applied to the hotel’s many restaurants,
convention center, and spa facility. The logo was
incorporated into every resort element, from sugar
cubes to pool mosaics to large-scale signage,
helping transform this Tokyo hotel into an elegant
destination and entry statement to the park.
Final implemented designs as represented in the
photographs may vary somewhat from the original
concept designs and design intent package
created by RSM Design.

40. Branding
A logo needs to express the essence of a project in
a unique and immediately recognizable form. Logos
THE
distill a project into a single image. A good logo is
H O T E L the foundation for a brand: the visual, emotional, and
rational ideas that you associate with an institution,
product, or place. A brand has been called the most
powerful idea in thecommercial world. A thoughtful
approach to design and application can build an
identity that is consistent, powerful, and memorable.
Redmond Schwartz Mark Design has designed logos
for a variety of project types and applications. In these
designs, we combine our intuition and rational skills
to create a logo strategically and aesthetically unique
to the project. The evolution of a logo from a flat
thumbnail sketch into a 3-D object lets us use color,
materials, scale, and construction to build an identity
from the ground up. From towering pylons to 3-inch
high sketchings on glass, the logomark is a crucial
element in making a space into a unique place.
PANTONE 316 C PANTONE 8201 C - 60% tint PANTONE 356 C

41. say hello Bring the sandals and the sunscreen
At RSM Design, we welcome all forms of communication. So if you’d
like, shoot us an email, let your fingers do the walking, release a
carrier pigeon, fan some smoke signals, or just drop in and say hello.
We’d love to meet you.
hello@rsmdesign.net
Tel 949 492 9479
Fax 949 492 2230
160 Avenida Cabrillo
San Clemente, CA 92672
USA
www.rsmdesign.net