An overview of Facebook, LinkedIn, and Twitter

1. Social Media 101 Presented by Tipping Point Media

3. A company is successful when it listens and discusses key issues with its target groups through social media.

4. Social networks provide a platform for users to share experiences, provide input & create content – actively & passively.

5. Organic engagement between the user & brand or organization is more credible, meaningful.

6. The most successful campaigns offer something to the user that is not available elsewhere.

7. Social networks extend traditional marketing efforts.“Social Media is people having conversations online.”

9. Users aged 35-54 have increased 21.8%

11. Business-oriented social networking site mainly used for professional connections

12. Microblogging site allows members to answer the question: “What are you doing?” Reply with up to 140 characters

14. Your Personal Profile http://www.facebook.com/mashby1

15. Your Personal Profile, Continued http://www.facebook.com/mashby1

17. Pages are indexed in Google for searching

18. Updates post to fans’ news feeds

19. Businesses can upload pictures, start discussions, host a blog, and create events to promote themselves

21. Facebook Fan Pages http://www.facebook.com/SunriseSeniorLiving?_fb_noscript=1

23. Draw on your existing network

24. Make your business page publicly searchable

25. Connect and engage with current and potential customers

26. Videos, photos, information, discussions, blog articles

27. Create a community around your business

28. Allow people to engage with you, each activity is shared with their network

29. Promote content you create

31. Users can post their resume, experiences and qualifications

32. Monthly traffic in the US for LinkedIn is 13.9M

33. 44% of LinkedIn users are ages 35-49

34. 66% have household income of at least $60,000

36. LinkedIn Recommendations

38. Gain introductions to someone you wish to know through a mutual contact

39. A well developed network creates a ‘Kevin Bacon Effect’

41. If your network uses these platforms, you can easily see which of your current contacts can introduce you to an individual you would like to approach

43. Displays company information such as

44. Location

45. Size

46. Industry and demographic information

47. Current employees

49. LinkedIn Company Profile

51. Allows members to:

52. Post discussion topics

53. Post news articles

54. Post new jobs

56. LinkedIn Jobs LinkedIn allows you to post and search for the perfect job Search jobs by location, industry, and keywords Connect with the right people at that company to get that interview! Find the perfect candidate for the position

58. How do you use it?

60. We also manage several Twitter accounts for clients including the Arc of Monroe the 19th most followed user on Twitter

61. Our Twitter account has lead to press coverage and several media appearances for our CEO Michelle Ashby

64. It opens up circle of contacts and allows you to connect with those you normally wouldn’t

65. Spread the word about events, announcements, job postings, photos, press releases

67. Follower – Someone who “subscribes” to your Twitter and sees your Tweets in their TwitterStream

68. @username – Used to communicate with a person directly

69. Can take form of either reply or mention

70. DM or Direct Message – A private message to another user that does not appear in the public stream

73. When you follow a user, their tweets show up in your “timeline” or “Twitter Stream” or the front page of the site when you login

74. People who follow you see your tweets on their pages

76. Here you will have control over:

78. Zappos About In 1998 the shoe market totaled $40 Billion a year & 5% of the customer base was already ordering through catalogs. With a $500,000 investment from then 24-year-old LinkExchange founder Tony Hsieh ShoeSite.com, which would become Zappos, was launched. Resources Zappos Core Culturehttp://bit.ly/17aWLP Inc.com interview Tony Hsiehhttp://bit.ly/2vGV05 From nowhere became largest online shoe retailer Did “almost nothing” in sales for its first year in 1998 Sold to Amazon.com in 2009 for $940 Million Embrace of “loyalty business model” and “relationship marketing” Company built a business that relied on return customers & “word of mouth” advertising RT became a business plan

80. Commonly a user’s first tweet is something like “Trying Twitter”

82. Some users do well even if they do not follow others, most do not

83. Your first step should be to find friends, co-workers, relatives, likeminded organizations, and people that interest you to follow

85. Hashtagging is an easy way to index and search topics and trends in Twitter

86. Hashtags are often used for events and conferences

87. Examples: #ROC #smokefree #4change #jobs #hiring #sxsw #nascar

90. Without firsthand accounts or reporters on the ground MSM coverage stopped

91. Iranian citizens turned to Twitter & #iranelection became a trending topic

92. Users chided CNN for not covering with #CNNfail leading to all networks going to live coverage with Twitter as their sourceMany users showed solidarity with Iranian protesters & Tweeters by giving their avatars a green coloring & changing their location information to thwart Iranian computer systems trying to track down dissidents.

94. Network: Start an on-going conversation about your company, organization, issues, and products

95. Increase Awareness: Answer questions, elaborate on other’s advice, provide links and set yourself or your organization up as a helpful resource

96. Inform: Counter negative public perceptions by reaching out to customers directly

98. Who you want to be on Twitter Characters Burger King tweets as “The King” @theBKlounge Dunkin’ Dave is used by Dunkin Donuts @DunkinDonuts CEO’s Tony Hsieh of Zappos @zappos Allen Nance Mansell Group @allennance Michelle Ashby @tippingptmedia PR People Kodak has Chief Blogger Jennifer Cisney @kodakCB Ford has Scott Monty @ScottMonty Companies Jet Blue @jetblue Marriott @MarriottIntl

100. Change your settings

101. Upload a profile picture

104. Give to get – Give feedback, get feedback. Give respect, get respect, etc…

105. Give credit to others’ ideas that you use

106. Be transparent and authentic

107. Do not try to sell stuff – Most people aren’t looking for that and it will ruin your online reputation

109. DO NOT write about confidential company information

110. Write truthfully, accurately, respectfully, and professionally. Remember you are a reflection of you’re company

111. Do not write anything that is spam, inappropriate, defamatory, use profanity, or otherwise violate the company policies

112. Recognize that you are legally liable for anything you post online. Use good judgment!

114. Daily status updates, posts, replies

115. Event pages

116. Polls