Selling WordPress to Enterprises by Rahul Bansal @ WordCamp Ann Arbor
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Rahul covers how selling WordPress to Enterprises is different, what changes you need to make to on your end and how it changes answer to common questions
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Selling WordPress to Enterprises by Rahul Bansal @ WordCamp Ann Arbor
- 1. Selling WordPress to Enterprises @rahul286 #WCa2
- 2. Homework 📝 Part 1 - Basics
- 3. A Change in Mindset 💡
- 5. Step into the client's shoes
- 6. Be more accountable 💪
- 10. Sell WordPress as your own product!
- 11. The Change Itself! Part 2 - Examples
- 12. Security ⛑
- 15. • Backups (and Restore) Security Ownership
- 16. • Backups (and Restore) • Firewall & Monitoring Security Ownership
- 17. • Backups (and Restore) • Firewall & Monitoring • Updates Security Ownership
- 18. • Backups (and Restore) • Firewall & Monitoring • Updates • Restricted Access Security Ownership
- 19. • wordpress.org/about/security/ • sucuri.net/website-security/website-hacked-report 💡Use PDF version of reports Security Resources
- 20. Scalability 💪
- 23. • Monitor Performance Scalability Ownership
- 24. • Monitor Performance • Patch any slow codes/query Scalability Ownership
- 25. • Monitor Performance • Patch any slow codes/query • Load Testing Scalability Ownership
- 26. • Monitor Performance • Patch any slow codes/query • Load Testing • Include Cost of tools such New Relic, Load Impact Scalability Ownership
- 27. • Monitor Performance • Patch any slow codes/query • Load Testing • Include Cost of tools such New Relic, Load Impact • And your time (cost) to make thing scalable! Scalability Ownership
- 28. Integration 💏
- 29. You Complete Me… Hooks API
- 30. Understand
- 31. •An organisation uses many systems which needs to work together Understand
- 32. •An organisation uses many systems which needs to work together •Don’t pitch WordPress for everything Understand
- 33. •An organisation uses many systems which needs to work together •Don’t pitch WordPress for everything •Atleast not before they start using WordPress Understand
- 34. •An organisation uses many systems which needs to work together •Don’t pitch WordPress for everything •Atleast not before they start using WordPress •Offer to integrate with existing systems Understand
- 35. Extensibility 🔌
- 38. •WordPress have 1000s of themes & plugins Thing to remember
- 39. •WordPress have 1000s of themes & plugins •Pick the best one for your client needs Thing to remember
- 40. •WordPress have 1000s of themes & plugins •Pick the best one for your client needs •Don’t be afraid to: Thing to remember
- 41. •WordPress have 1000s of themes & plugins •Pick the best one for your client needs •Don’t be afraid to: •Throw all existing options Thing to remember
- 42. •WordPress have 1000s of themes & plugins •Pick the best one for your client needs •Don’t be afraid to: •Throw all existing options •Extend/modify an options Thing to remember
- 43. •WordPress have 1000s of themes & plugins •Pick the best one for your client needs •Don’t be afraid to: •Throw all existing options •Extend/modify an options •Build from scratch Thing to remember
- 44. GPL 🎓
- 45. GPL
- 46. • GPL does not force you to release your custom code to public GPL
- 47. • GPL does not force you to release your custom code to public • GPL protects you from uncomfortable licensing and pricing changes in future GPL
- 48. Free 🍺
- 49. For Enterprises Free = No Accountability
- 50. Pricing
- 51. •Draw a clear line that in FOSS world, you are charging for your time and expertise Pricing
- 52. •Draw a clear line that in FOSS world, you are charging for your time and expertise •Factor in cost of total ownership Pricing
- 53. •Draw a clear line that in FOSS world, you are charging for your time and expertise •Factor in cost of total ownership •Pitch retainer early Pricing
- 55. Takeaway 🚚 Part 3 - Wrap up!
- 56. Sell WordPress as your own product!
- 57. We are hiring! 🤗 careers.rtcamp.com
- 58. We are partnering! 🤝 rahul@rtcamp.com