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Growing active lifestyle apparel segment
Wholesale distribution mix
Design capabilities
14% growth rate
Production flexibility
Emerging markets
Design capabilities
Corporate culture
Product substitutes and counterfeits
Fast cycle of apparel and fashion markets
Limited direct customer channels
Competitor bids for growth segments
Growing active lifestyle apparel segment
Wholesale distribution mix
Design capabilities
14% growth rate
Solution
1.Growing active lifestyle apparel segment
2.Emerging markets
3.Limited direct customer channels

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  • 1. Growing active lifestyle apparel segment Wholesale distribution mix Design capabilities 14% growth rate Production flexibility Emerging markets Design capabilities Corporate culture Product substitutes and counterfeits Fast cycle of apparel and fashion markets Limited direct customer channels Competitor bids for growth segments Growing active lifestyle apparel segment Wholesale distribution mix Design capabilities 14% growth rate Solution 1.Growing active lifestyle apparel segment 2.Emerging markets