Darryl Adie of Ampersand Commerce talks to SheerB2B about how retailers can be more innovative by not just following their ecommerce platform's roadmap, integrating vertically, and partnering with a great team of technologists.

1. Hello
SheerLuxe.

2. ampersand.
ampersandcommerce.com
@AmpersandHQ

3. Darryl Adie.
darryl.adie@ampersandcommerce.com
@DarrylAdie

4. We help enterprise customers
develop and improve their
ecommerce operations using
open source software.

5. We help enterprise customers
develop and improve their
ecommerce operations using
open source software.

6. Ecommerce as a commodity.

7. All innovation in technology
is (eventually) copied.

8. Therefore agility and
innovation must be cultural.

9. Platforms build their core
product roadmaps around
utilitarian principles.

10. High growth retailers drive
their own innovation not
their platform’s roadmap.

11. The fastest growing
retailers invest >33% of their
IT budgets in innovation.
Source: Eccomplished, April 2013

12. Source: Eccomplished, April 2013

13. Keeping up or innovating.

14. Vertically integrated
ecommerce players are
winning.

15. More innovation.
Unique product.
Fewer diseconomies of scale.

16. Funded Examples.
Nasty Gal
Warby Parker
Indochino
Stella Dot
Chloe & Isobel
Frank & Oak
Julep
Beachmint
Shoedazzle
Modcloth
Everlane
Bonobos
>$1bn
Source: TechCrunch, September 29th 2012

17. Traditional retailers are
integrating vertically, too.

18. Own brand launch.

19. What does innovation mean
for your technology partners.

20. More integration.
More touch points.
More change.

21. Platforms must simply
integrate with all necessary
systems for innovation.

23. A brief case study on
innovation.

25. £9m

28. How Why we (have to) get
more done.

29. Technology partners have to
facilitate retailer innovations.

30. The most innovative retailers
are masters of their own
destiny.

31. To work in partnership or
not to work in partnership,
that is the retailer’s question.

32. Thank
You
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