1. AUDIENCE PROFILE

2. BASIC INFORMATION AGE RANGE 16-25 GROUP ‘E’ ON THE JICNAR SCALE -STUDENTS MAINLY FEMALE -APPEALING TO ANY SEXUALITY EDUCATED -BOTH COLLEGE AND UNIVERSITY APPEALING TO MAINLY BRITISH OR AMERICAN CULTURE -INSPIRATION FROM ENGLISH SPEAKING BANDS -BRITISH SPIRIT OF KEEPING YOUR HEAD UP AND CARRYING ON -REFERENCES TO RELATIONSHIP ISSUES AND MONEY IN A DEMOCRATIC SOCIETY

3. INCOME LIKELY TO HAVE A COMFORTABLE AMOUNT OF DISPOSABLE INCOME -COMING FROM PARENTS OR PART TIME RETAIL/CAFÉ WORK COME FROM A MIDDLE CLASS FAMILY -PARENTS RATE A-B ON THE JICNAR SCALE LIVE IN TWO HOUSES AS PARENTS ARE POSSIBLY DIVORCED HAVE A LARGE BEDROOM WITH SPACE FOR LATEST TECHNOLOGY -OWN APPLE PRODUCTS, LAPTOPS, PERSONAL COMPUTERS AND MP3 PLAYERS FRIENDS COME FROM A SIMILIAR MIDDLE CLASS BACKGROUND

5. LOYALTY TO BRANDS FASHION & STYLING: ETNIES, VANS, DC’S, DOC MARTENS AND CONVERSE HOT TOPIC, H&M, ONLINE/NICHE CLOTHING STORES LIFESTYLE SMIRNOFF, WKD, JAGERMEISTER, STRONGBOW TOBACCO, RIZLA, KFC, MCDONALDS, SUBWAY, PIZZAHUT MEDIA HMV, FENDER, MARSHALL AMPS, CINEWORLD, REEL CINEMAS, ODEON, NME MAGAZINE, KERRANG MAGAZINE, TICKETMASTER, GAME, GAMESTATION

6. MEDIA INTERESTS LIKELY TO HAVE A LARGE GROUP OF FRIENDS OF DIFFERENT AGES, USING FACEBOOK, SPOTIFY, SOUNDCLOUD, WE7 AND OTHER MUSIC SHARING AND COMMUNICATION PLATFORMS STRONG INTEREST IN THE MUSIC SCENE, LIKELY TO USE TICKETMASTER, E-FESTIVALS, NME ONLINE, HMV, YOUTUBE AND THE ITUNES STORE TO KEEP UP TO DATE WITH THE LATEST RELEASES HAVE AN INTEREST IN ARTS AND IMAGE SHARING SITES SUCH AS FLICKR, AND DEVIANTART