(www.rubenlicera.com) With this presentation, Certified Internet Marketing Expert Ruben Licera discussed why Facebook is one of the top social media sites that every Filipino internet marketing should have, opportunities every Facebook user can have and the secrets how to successfully use Facebook as an internet marketing tool. For question, please contact info@rubenlicera.om

1. Certified SEO Professional SOCIAL MEDIA MARKETING via SUCCESS SECRETS CEBU BLOG CAMP 2011 RUBEN B. LICERA JR. A Talk by Cebu City, Philippines

2. Certified SEO Professional (ExpertRating.com) Philippine Representative for IntFair XVII Online Promotions Certification (Rotterdam, Netherlands) Certified Inbound Marketing Professional and Educator (IM University) Managing Director RLCOMM International Public Relations and Marketing Officer Bluewater Resorts Business Dev’t Specialist (Advertising & Promotions) Cebu Furniture Industries Foundation RUBEN B. LICERA, JR. CERTIFIED INTERNET MARKETING EXPERT Director for Possibilities Outsourcing Solutions International

3. OUR TRAININGS AND EXPOSURES CERTIFICATIONS RUBEN B. LICERA, JR. CERTIFIED INTERNET MARKETING EXPERT SUPPORTS

5. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

8. 1,966,514,816 TOTAL NUMBER OF INTERNET USERS TOTAL NUMBER OF INTERNET USERS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

9. 234 million TOTAL NUMBER OF ONLINE WEBSTIES INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

10. 304,471,379 TOTAL NUMBER OF DLS INTERNET USERS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

11. 500 Million FACEBOOK USERS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

12. Courtesy of http://www.gmanews.tv/story/209518/in-2010-filipinos-primary-social-media-still-offline

13. Courtesy of http://www.checkfacebook.com/ FACEBOOK USER POPULATION Data as of May 28, 2011 INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

14. Courtesy of http://www.checkfacebook.com/ Data as of May 29, 2011 INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

15. Courtesy of http://www.checkfacebook.com/ Data as of May 29, 2011 INTRODUCTION INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

16. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

17. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

18. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

19. Social media marketing is known as SMO or Social Media Optimization Benefits organizations and individuals by providing an additional channel for customer support , a means to gain customer and competitive insight , recruitment and retention of new customers/business partners, and a method of managing reputation online. Courtesy of Wikipedia.com INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

20. SUCCESS SECRETS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

21. SECRET SUCCESS No. 1 Set Your Goal. What is your Product? What am I offering? Who is my prospect client? Who am I representing? What do I want to accomplish? INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

22. SECRET SUCCESS No. 1 Set Your Goal INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

24. SECRET SUCCESS No. 2 Keyword Research Facebook is being used widely as an alternative for GOOGLE search. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

26. The Right Visibility CREATE PROFILE

27. 1. Networking 2. Relationship 3. Target marketing 4. Alternative Website WHY CREATE PAGE? Source: http://www.facebook.com/pages/learn.php FOR BUSINESS

28. The Right Visibility CREATE PAGE! INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER Note: Don’t Forget FACEBOOK Places

29. The Right Visibility CREATE EVENTS PAGE INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

30. The Right Visibility CAUSES PAGE INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

32. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER Online Branding Basics GET A UNIQUE USERNAME

33. Online Branding Basics COLORS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

35. Online Branding Basics IMAGES INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

36. Online Branding Basics VANITY URL & STATIC iFRAME Tab INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER www.facebook.com/username

40. SECRET SUCCESS No. 7 Heighten Engagement. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

41. Heighten Engagement. FACEBOOK MENTIONS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

42. SECRET SUCCESS No. 8 Monitoring and Evaluation. FACEBOOK INSIGHTS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

43. Learn. Relearn. Create your own Blueprint. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER

44. Certified SEO Professional SOCIAL MEDIA MARKETING via SUCCESS SECRETS CEBU BLOG CAMP 2011 RUBEN B. LICERA JR. A Talk by Cebu City, Philippines