This should be no more than a sentence or two. It should be big, bold, simple and opinionated.
The problem needs to articulate: Who has the problem?Why is it a problem, why is it hard?Why hasn’t anyone solved this yet?Think visual, think simple. Easy example that everyone gets and can empathize with.
How many people have this same problem?Who needs it now, and in the future?
How many people have this same problem?Who needs it now, and in the future?
What exactly are you doing and how?Use an example: Who else has done something similar in another space? “It work just like, XYZ for my market of ABC”
What exactly are you doing and how?Use an example: Who else has done something similar in another space? “It work just like, XYZ for my market of ABC”
What is the money trail? Who has to do what in order for you to profit?
What are the things that will make you fail? Competition, speed, technology, etc?
Simple ins and outs… how much does everything cost, how much do you need to charge and how long till those two curves go in right directions?
