This short presentation is a snapshot of the digital consumer for your quick reference.

1. The Great Indian
Digital
Customer....
A Snapshot.

2.  ~220 Million Internet users 39% of the
audience online is in the 25- 35 age group
 Younger men 25- 34 & women aged 35-44
are amongst the heaviest users
 Females comprise of 39% of India Internet
population
 News, Entertainment, Sports are leading
platforms of content consumption. Blogs as a
platform is growing rapidly
 Sports Content Consumption heavy among
15- 35 Males
 Avg of 94 searches/ yr, Avg time spent on
search is 35 min
* Source: ComScore 2013, Nielsen, online Research

3. 81% of the Indian population use
mobile phones, 10% use smartphones,
3% use tablets
110 million of internet users are
mobile internet users as well
25 million mobile internet subscribers
41% of internet users access social
media via mobile
SMS, Social Networking, Web
Browsing & apps are primary activities
of mobile phone users
* Source: ComScore 2013, Nielsen, SlideShare, News articles

4. 86% of internet users are social
FB 100 million users
33 million Twitter Users
24 million LinkedIn Users
YT- 23 million videos viewed/ month
Instagram
151,400 Pinterest users- 97% Women
Blogs are the fastest growing social
platform
* Source: ComScore 2013, Nielsen, SlideShare, News articles

5. Online retail penetration is 60% i.e. ~120 mln
ecommerce- plenty of room to play
Avg time spent by users is 28 min
Fashion sites Myntra & Jabong are the most
trafficked non-travel eCom site
Apparel is the largest online retail category
Net banking & CC are the most used methods of
payment.e-Wallets is an upcoming trend.
Among new e-retail cqtegories like jewellery,
home décor, food is the fastest growing category
* Source: ComScore 2013, Nielsen, SlideShare, News articles

7. Consumers are becoming platform agnostic in their media
consumption behavior. Therefore Cross Platform
Marketing is the Call of the day!
Multi Platform Data Analytics and integration of
insights into Marketing Approach takes the stage.
Accountability and Qualitative ROI validation matters & can
help go a long way in enhancing marketing efforts.
Mobile is the new laptop.
Video’s plays a huge role in enhancing brand recall & brand
engagement.

8. What’s in your hand.. Let the customers lead the way
for content--Ask Your Fans-everyone
loves to get and give an
opinion on fashion
Exploiting Seasons,
Seasonality & life’s occassions
Be Proactive, Be
Spontaneous, Be
Contagious

9. Ruby O. Menezes | rubyom@gmail.com