BY: Ruchi Bavishi -02 Satvinder Goraya- 13 Anish Pai- 26
Sahil Shah-41 Mitesh Raste- 138 Rudvik Joshi- 123

STRUCTURE TEMPLATE

• Name of the Organization: Times Of India
• Telephone No.(office): 022-66353535
• Website: http://www.toi.in
• Address: Times of India Building, DN Road, Fort, Opposite CST Station
Mumbai – 400001
• Sharada dey chowdhuri – sharadeychowdhuri@timesgroup.com
8898980400
• Type of Industry – News and Entertainment Industry
• Whether the organization is listed? NO
• Do your company have a Vision Statement? YES

• What is your employee strength? >3000
• Work specialization (division of labour)
- Remarks : 10000 of our permanent employees, who come under the
unionised category, are covered by collective bargaining agreements
• Delegation
- Remarks: Through instruction, monitoring & rewarding performance,
feedback, ensure that authority equals responsibility
- Span of control
- Remarks: As less levels of organization Structure, it has narrow span
of control

• Tall vs. flat organization
- Remarks: Relatively flat structure
• Formalization (high/low)
- Remarks: High
• Departmentalization
- Remarks: Divisional
• On a scale of 1-10 where would you rate your organization structure
(1=mechanistic and 10= organic)
- Remarks : 5

STRATEGY TEMPLATE

Mission
"To be the leading provider of news, by providing
timely, accurate and multi-dimensional news. To be
the first paper the reader reads today and every day,
by delivering consistently high standards of
journalism."

Vision
“Aim to provide compelling content and creative
solutions to enrich lives, helping people to know
more, do more and to live inspired.”

Core Values
* Commitment to the truth
* Commitment to readers
* Commitment to viewers and listeners.
* Quality
* Excellence

Organizational Structure

How are operative goals set in your
organization? How are they measured?
• New performance appraisal system measured on Key Performance
Areas (KPA)
• These are measured and analysed by KRA (Key Result Areas)
• Regular interval assessment is done

Where is the organization now?
• Times of india is doing well in its newspaper industry. Not
many major competitors are there. And they have an
advantage of being in a position of monopoly
• Profits have risen up by 20% since 2013

Where does the organization want to be?
• The company is looking forward to enrich the content with more
locally generated copy infront of bought-in editorial content

What changes are happening among
competitors?
• Competitors are looking for innovative ideas in terms of mobile
strategy and to map the readership and engagement of
consumers.

What courses of action will help us achieve
our goals?
• The company holds the ambitions expand into radio broadcasting in
different parts of countries
• Planning to launch many titles grow its magazine interests in the
coming years

How do you perceive strategy made in
your organization?
• Under Miles & Snow, Times of India would fall under Analyzer.
• The company balances efficiency and learning towards expansion of new
categories of its products
• It balances the tight cost control, operational effectiveness with flexibility and
adaptability
• Times of India has consistently tried to maintain current markets and current
customer satisfaction with moderate emphasis on innovation by introducing e-
papers, online applications by using mobile strategy.
• It has focused on newspaper segment as well as magazine category with new
plans of diversifying itself in radio and different campaigns involving customer
engagement.

Size and Growth Template

What is the total number of employees
working in your organization and when
was it formed
• The Times Group has over 11,000 employees.
• It was founded on 4 November,1838

Is the organization owner driven or
professionally managed?
The organization is professionally driven.
The times of India group owns the following :-
 11 publishing centers
 15 printing centers
 55 sales offices
 Over 7000 employees
 5 dailies including two of the largest in the country
 2 lead magazines
 29 niche magazines
 Reaching 2468 cities and towns
 32 Radio Stations
 2 Television News Channels
 1 Television Life Style Channel

In your opinion does structure
determine size or vice versa in your
organization?
• Size does not affect structure in an owner-controlled organization but
rather in a professionally-driven organization
• Size predicts only certain dimensions of structure
• Technology determines structure and consequently structure
determines size

At what stage of growth (entrepreneurial,
collectivity, formalization, elaboration) is the
organization currently operating?
• The organization is currently operating at elaboration-
of-structure stage since its going through a series of
renewals through decentralization, expansions and
other adaptations

Various departments in the organization are as follows :
• Response
• Brand Capital
• Results and Market Development
• Editorial
• Production
• Business and Commercial
• Finance
• Management Assurance Services
• Mergers & Acquisitions
• Modernization
• Legal
• Personnel
• Administration
• Human Resources

Flow of the organization

Technology Template

What does your organization produce?
Service / product
• Product/Service – newspaper, application

Distinguish between the line & staff in your
organization?
• Have 3 shifts. Have fixed number of hours. Have taller hierarchy than
in Staff
• Works in general shift. Have no fixed hours of work. Work in
dedicated teams and flatter structure like journalists, editors

If your organization is manufacturing, where does it fall in the
Woodward’s classification? State the relationship between
technical complexity and structural characteristics. Is flexible
manufacturing and lean manufacturing practiced in your
organization?
• Large batch and mass production with the split press work i.e. at a
time both Times of India and economic times can be printed and
produced
• Flexible Manufacturing is practiced
• Production plant is at various places including Sahibabad, UP

What type of departmental technology your organization has?
Pooled, sequential or reciprocal
• Sequential Interdependence as it follows classic assembly line in
printing newspapers.
• The company has shifted from AM screening to FM screening for ink
optimisation
• The mailroom facility of the plant boasts equipment from Ferag for
the Colorman machines and equipment from Wamak for the Geoman
• Geoman variety of double width with double circumference is
available only in Delhi and Mumbai plants

Culture Template

Seven parameters of culture
• Innovation and risk taking : Rating 8
They use innovative methods to deliver news to people. They have
started epaper ans developed apps for mobile device.
• Attention to details : Rating 9
• Being a media firm attention to details is a very important part of
work culture
• Outcome orientation : Rating 8
TOI works to achieve good results and success

• People orientation : Rating 8
TOI believes in investing in people
• Team orientation : Rating 9
• Aggressiveness : Rating 9
• It is important to be aggressive to get the information before
competitors
• Stability : Rating 9
The core values of TOI has remained same since 175 years which is the
biggest reason for its success
Seven parameters of culture

Core values of TOI
• Core values of TOI is commitment to the truth and their commitment
towards readers, viewers and listeners.

Rites
• Rites of passage : Training is given to all new employees so that they
could learn about the work culture and process in TOI
• Rites of integration : Celebration for achievement, office parties and
trips.
• Rites of enhancement : Annual award, appreciation and promotion

Stories
• Third largest newspaper in India by circulation and largest selling
English newspaper in word.
• Most widely read Indian newspaper
• It was ranked 174th among India’s most trusted brand.

Symbols

Language
• Invest in people
• Commitment towards truth and their customer.

Environment Template

Does your organization have knowledge
management system? Discuss
• The company mostly uses TechNova at its places, are very good
• The company has five lines of Krause CTPs
• SAP ERP is present in the organization for the enabling information
management system

Discuss the task and general environment for
your organization?
• Whether or not print dies, its business model will. Physical wares—newspapers,
books, magazines, discs—will no longer be the primary or most profitable means
of delivering and interacting with media: news, fact, entertainment, or
education.
• It’s not that print is bad. It’s that digital is better. It has too many advantages (and
there’ll only be more): ubiquity, speed, permanence, searchability, the ability to
update, the ability to remix, targeting, interaction, marketing via links, data
feedback. Digital transcends the limitations of—and incorporates the best of—
individual media.
• More important than any of that, of course, is that digital reduces the
incremental cost of production and distribution of content to zero. And as every
newspaper can tell you post-Craigslist: It’s impossible to compete with free

• The keys to making the transition: Advertisers will realize that their
customers are digital and that marketing online, in a post-scarcity
economy, must be cheaper and exponentially more efficient and
effective. Technology and connectivity will advance, making content
an everywhere experience. And print addicts will (sorry to be so
blunt) die.
• Note that in 2008, online revenue at the Times of India surpassed the
cost of its (reduced) newsroom, making it possible to produce the
"paper" as a sustainable digital enterprise without the expense of
creating and distributing a physical product. There is the beginning of
the end of print.

In the frame work of environmental
uncertainty where do you think your
organization falls?
• Macro-environmental uncertainty: This is uncertainty in the
organization’s general environment, including political, regulatory,
statutory, and economic conditions. This uncertainty has the capacity
to reduce an organization’s capability for mapping out and pursuing
strategic choices
• Technology uncertainty: This is uncertainty pertaining to change in
the industry’s technological resources and capabilities. Technological
uncertainty has the potential to undermine an organization’s
competitive base

Discuss the strategy your organization has
taken to adapt to uncertainty?
• Times of India - Embracing the inevitable transition to a digital future
• Times of India has fundamentally remained the same since the invention of the
printing press. Traditional Times of India survived and even flourished in the radio
and television age, as users favored the benefits of convenience, physical delivery
format, flexibility and reach. The digital medium combines the advantages of
traditional Times of India with the added conveniences of any-time information,
real time updates, and increased personalisation. Globally, user preferences and
habits are beginning to change in favor of digital consumption. Increasing laptop
and computer usage, growing internet penetration and availability of a large body
of varied and quality content (largely free) initially drove digital readership. The
proliferation of tablets and smartphones has provided the tipping point for online
readership through “anytime, anywhere” access.

Decision-Making Template

Discuss the rationale model of decision making in
the organization?

Discuss the rationale model of decision making
taken in the organization?

Give one example each from your organization for
Incremental process model, management science
model and garbage can model
• Management Science model : Demand Forecasting
• Garbage Can model : Operational Excellence

CHANGE
• 1838: The Bombay Times and Journal of Commerce is launched by a British syndicate.
• 1855: Telegraph service starts in India and the paper signs an agreement with Reuters for
"raising news coverage and lowering subscription rates."
• 1861: Paper is renamed The Times of India after it acquires two smaller rival papers.
• 1902: Paper moves into its current offices opposite Victoria Terminus.
• 1915: Price for the paper is cut from four annas to one anna as new rotary machines
increase supply.
• 1946: Paper becomes Indian-owned and the editorial policy becomes openly nationalist.
• 1949: Matrimonial ads, known as "Catches and Hatches," are introduced.
• 1950: Paper's crest is changed from the lion and unicorn symbol of imperial Britain to
two elephants, and anew credo - Let Truth Prevail - is adopted.
• 1991: The Times of India is chosen as one of the world's six greatest newspapers by the
BBC.
• 1996: Times of india.com launched.
• 1997: Mumbai edition carries its first colour photograph.
• 2003: Delhi edition becomes the first paper in India to go all-colour.