Fashionpreneurship Essential - Developing Sustainable Business Model and Plan

1. FASHIONPRENEURSHIP
ESSENTIAL
Developing Sustainable
Business Model and Plan
By Sadikin Gani / Satusatu.id

2. FASHION
SadikinGani/Satusatu.id
?

3. Key Terms Fashion, Cloth, Dress, Fashion System,
Fashion Industry, Fashion Supply Chain,
Fashion Business, Business Model,
Business Plan.
SadikinGani/Satusatu.id

4. Fashion
Fashion is (a) an intangible force (b) that is
manifested in tangible products, (c) that
represent newness relative to prior fashion
products, (d) are adopted by a group of people,
and (e) are reflections of society and culture.
SadikinGani/Satusatu.id

5. Clothing x
Dress x Fashion
Clothing is a product made out of a textile
that is worn on the body; a shirt is an article of
clothing.
Dress includes three elements: (1) any item worn on
the body (e.g., clothing, accessories); (2) any
modification to the body (e.g., tanning, dieting,
tattooing, hair styles); and (3) anything appended
to the body (e.g., handbags, crutches, dog
leashes, fans).
Fashion is a form of dress or article of clothing that
has or will become popular. Fashion is also a social
process whereby an item of clothing or dress is
adopted by many people.
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6. Within the fashion system are forecasters,
designers, manufacturers, marketers,
merchandisers, sales representatives,
managers, promoters, and retailers, each of
whom has a role in fostering fashion
change.
Fashion System
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7. Fashion Industry
Haute Couture / La Chambre Syndicale
de la Couture / US$10,000 - 200.000
Designer / US$1,000 or more / Gucci,
Prada, Marc Jacobs, Dior, ect.
Bridge / Under US$1,000 /
Ted Baker
Better / Under US$500 /
Massimo Dutti
Moderate / Under $100 / Zara, H&M, Uniqlo
Budget / Under $50 / Bershka
Segment
Based on price point and
relative quality
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Ready-to-Wear
Fast Fashion

8. Product Areas
of Fashion
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Area Brief Market
Women’s daywear Practical, comfortable, fashionable Haute couture, ready-to-wear, mass market
Women’s eveningwear
Glamorous, sophisticated, right for the
occasion
Haute couture, ready-to-wear, mass market
Women’s lingerie Glamorous, comfortable, washable Haute couture, ready-to-wear, mass market
Men’s daywear Casual, practical, comfortable Tailoring, ready-to-wear, mass market
Men’s eveningwear
Smart, elegant, formal, right for the occasion Tailoring, ready-to-wear, mass market
Boys’ wear
Practical, hard-wearing, washable, inexpensive Ready-to-wear, mass market
Girls’ wear Pretty, colorful, practical, washable,
inexpensive
Ready-to-wear, mass market
Teenage wear Highly fashion-conscious, comfortable,
inexpensive
Ready-to-wear, mass market
Sportswear
Comfortable, practical, well-ventilated,
washable
Ready-to-wear, mass market
Knitwear Right weight and color for the season Ready-to-wear, mass market
Outerwear
Stylish, warm, right weight and color for the
season
Ready-to-wear, mass market
Bridalwear Sumptuous, glamorous, classic Haute couture, ready-to-wear, mass market
Accessories Striking, fashionable Haute couture, ready-to-wear, mass market

9. New York
London
Milan
Paris
Fashion Week
Schedule
New York’s premier fashion event to showcase top
womenswear fashion labels, including Marc Jacobs and
Ralph Lauren, to international buyers and press. New
York Fashion Week is a highlight in the fashion calendar
and is attended by international buyers and celebrities.
February / September
London’s premier fashion design event showcases a mix
of established labels and emerging talent and it has a
reputation for creativity and design innovation. London
Fashion Week includes a dedicated men’s day.
February / September
Milan’s premier event to showcase top womenswear
designers including Prada and Gucci to international
buyers and press. Milan Fashion Week is a highlight in
the fashion calendar and is attended by international
buyers and celebrities.
February / September
Paris Fashion Week is the premier fashion event for top
ready-to-wear womenswear fashion labels including
Louis Vuitton, Chanel and Lanvin. Paris Fashion Week
is a highlight in the fashion calendar and is attended by
international buyers and celebrities.
March / October
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10. Trading Year
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Season Calendar
Fall / Winter August to January
Holiday range (optional) November
Spring / Summer January to July
High Summer (optional) May / June
Season Calendar
Early spring August to January
Spring November
Early Summer January to July
Summer Sale May / June
High Summer July
Transitional Fall July / August
Fall September / October
Party Wear November
Christmas / Transitional Spring December
Winter sale December / January
Designer Fast Fashion

11. Fashion
Supply Chain
SadikinGani/Satusatu.id
1. Business Strategy
2. Market Research
3. Design Development
4. Sampling
5. Wholesale Season Selling
6. Production
7. Distribution
8. PR & Marketing
9. Retail Selling Season
Supply chain: the process of planning,
implementing, and controlling the
flow and storage of products, from
their point of origin to their point of
consumption, in order to meet
customers needs.

12. CommerceCreativity
Fashion Business
SadikinGani/Satusatu.id
Technology
Fashion
“Aspiring designers enter the fashion
world to be creative, but regardless of
creative genius, fashion is nothing
without commerce. ”
Fashion involves: Change, Novelty,
Context of Time, Place, Wearer

13. SadikinGani/Satusatu.id

14. The Reality
SadikinGani/Satusatu.id
Running a successful fashion label requires
around 90 percent business acumen and
only about 10 percent artistic ability.
Designers work 7 days a week, 12 or more
hours per day, and have little time for
friends, exercise, or vacation.
More than 50 percent of small businesses fail
in their first year, and 95 percent are gone by
the fifth.

15. The Fundamentals
SadikinGani/Satusatu.id
Business Model
Business Plan
Where you are going and
how you will get there?
The business model is the mechanism through which the
company generates its profit while the business plan is a
document presenting the company's strategy and expected
financial performance for the years to come.
The business model is at the center of the business plan.
The business model describes how the company is positioned
within its industry's value chain, and how it organises its relations
with its suppliers, clients, and partners in order to generate
profits. The business plan translates this positioning in a series of
strategic actions and quantifies their financial impact.
How?
What?

16. 9 Blocks
SadikinGani/Satusatu.id
Customer Segments
Value Propositions
Channels
Customer Relationships
Revenue Streams
Key Resources
Key Activities
Key Partnerships
Cost Structure All costs incurred to operate
a business model.
The different groups of people or organizations
an enterprise aims to reach and serve.
The bundle of products and services that
create value for a specific Customer Segment.
How a company communicates with and reaches its
Customer Segments to deliver a Value Proposition.
The types of relationships a company
establishes with specific Customer Segments.
Represents the cash a company
generates from each Customer Segment.
The most important assets required
to make a business model work.
The most important things a company must
do to make its business model work.
The network of suppliers and partners
that make the business model work.
Business Model

17. 9 Blocks
SadikinGani/Satusatu.id
Business Model Canvas
The Business Model Canvas
designed by: Strategyzer AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
strategyzer.com
Revenue Streams
Customer SegmentsValue PropositionsKey ActivitiesKey Partners
Cost Structure
Customer Relationships
Designed by: Date: Version:Designed for:
ChannelsKey Resources
Right Canvas: ValueLeft Canvas: Efficiency
Logic Emotion

18. Business Plan
for Fashion
SadikinGani/Satusatu.id
A key tool, from starting out, to
growing into a larger brand.
Reflect: current status, areas
of focus, and future goals.
Executive Summary
Background / Introduction
The executive summary should include all of the
key features contained in your plan.
An overview of the sector you are moving into
rather than being about your own business.
The Business
What is the business going to do? / Legal status and
capital / Mission Statement / Business Objectives (year
one) / Key Strengths & / Competitive Advantage /
Short term, medium term and long term goals / Key
Strengths & Competitive Advantage
Management, Organisation and Personnel
The Market
Market Research Analysis
Business and Marketing Strategy
Operational Details
Financial Overview
Risk Analysis
Strengths, Weaknesses, Opportunities, Threats

19. SadikinGani/Satusatu.id
Terima Kasih
Sadikin Gani
www.satusatu.id / www.theactualstyle.com / www.esaifoto.com
@sadikingani
sadikingani@satusatu.id