Social media are defined as media that allow for social interaction using highly accessible publishing techniques. The history of social media began in the late 1960s and early 1970s with the introduction of email and bulletin board systems. Major social media platforms then started appearing in the 1990s and 2000s such as Yahoo, Google, Wikipedia, Facebook, Twitter, and YouTube. These platforms enabled new forms of online communication and sharing through features like messaging, blogs, social networking, user-generated content, and microblogging. Today, billions of people worldwide use social media on a regular basis for purposes like communication, marketing, sharing content and thoughts, and making new friends. However, overuse of social media can also have disadvantages like wasting time
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Presentation on social media
1. SOCIAL MEDIA A DEFINITION
social media are media for social interaction, using highly
accessible and scalable publishing techniques.
http://en.wikipedia.org/wiki/Social_media
1
2. History of social media
1969
dialup
1980s,
mid1990
1971
First email
2
1978
Bulletin
board
system(BBS)
Beginning of
small virtual
community
3. 1979
1984
1985
Usenet
The Prodigy online
service was
introduced.
The America Online
(AOL) service
opened.
Duke University and
the University of
North Carolina.
the second-largest
online service provider
in 1990
American global brand
company that
develops, grows, and
invests in brands and
web sites
pioneered sales
of dial-up connections
3
4. 4
1992
Tripod opened
as a community
online for college
students.
1993
1994
First graphical
browser
Yahoo, which
opened as a
major Internet
search engine
More than 200
web servers
were online.
More than 1,500
Web servers
were online in
1994
EarthLink started
up as an online
service provider.
5. 1997
The Web had one
million sites.
Blogging begins.
Online chat was
introduced
(messengers)
1998
Google opens as
a major Internet
search engine
and index.
1999
Friends reunited
First online social
network.
5
6. 6
2000
Seventy million
computers were
connected to the
Internet.
2001
Wikipedia, the
online
encyclopedia and
world's largest wiki,
was started.
2002
Friendster, a social
networking
website, was
opened to the
public in the U.S.
Grew to 3 million
users in three
months.
7. 7
2003
MySpace. another
social networking
website, was
launched.
There were more
than 3 billion Web
pages.
2004
Facebook was
started for students
at Harvard College.
2005
Facebook launched
a version for high
school students
YouTube began
storing and
retrieving videos
There were more
than 8 billion Web
pages.
.
8. 8
2006
Twitter was
launched as a
social networking
and micro blogging
site.
Enabling members
to send and receive
140-character
messages called
tweets.
Facebook
membership was
expanded and
opened to anyone
over age 13.
2008
2009
Facebook
surpassed
MySpace
Facebook ranked
as the most-used
social network
unsuccessful to buy
Twitter
It's estimated that a
quarter of Earth's
population used the
Internet
9. 9
2010
2011
Facebook's rapid
growth moved it
above 400 million
users.
Google
discontinued the
service of buzz.
Facebook won the
race as social
networking site
Google launched
Buzz, a social
networking site
integrated with the
company's Gmail
550 million people
on Facebook, 65
million tweets each
day
Social media
became most
powerful source for
updates
Population of
Internet users was
1.97 billion. 30% of
global population
2 billion video views
every day on
YouTube.
Refrence:http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html
2012
11. HUMANS WHAT’S UP WITH US?
•
•
•
•
•
•
•
We love to talk
We love to engage in passionate matters
We love to respond to other peoples passionate comments
We love to mirror ourselves against others
We love to talk in order to be heard
We love to express our opinion
We love to be “seen”
We love to socialize
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12. Classification of
social media
• Social media technologies take on many
different forms including
1. Magazines
2. Weblogs
3. Social blogs
4. Instant messaging.
5. Social networks etc.
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13. Why we Use of social media
1) For Marketing.
2) For Communications.
3) Share researches.
4) Share Thoughts.
5) To make Friends.
13
14. person’s Touch Points
Blog Sites
Music Sites
Read His friend’s
postings
Reads up on
new cd
releases
Movie Sites
Downloads
Songs
Buys tickets
online
Sports Sites
Gets the latest
updates on
favorite teams
Gaming Sites
Looks for
information
about Nascar
games
Checks scores
Google.com
Searches for
“what’s cool”
14
15. 15
Marketing
•According to TNS media intelligence,
700 products are increasing per day and
10% in year.
•Things can be sale and purchased
though Ebay.com or many other Websites.
16. Control on social media
16
• Recently the earth’s population passed the
7 billion mark and over 2 billion of those
are connected to the internet and more
than 5 billion have a mobile phone.
Reference: http://ronabbass.wordpress.com/2011/03/26/jewish-control-of-the-internet-facebook-google-youtube-et-al/
17. • Facebook, the site had 955 million monthly
active users in June, 2012. Up 55 million from
the 900 million it had announced in April, 2012.
And Revenue $ 3.71 billion (2011).
17
Refrence:http://tribune.com.pk/story/330906/over-6-million-pakistanis-on-facebook/
Refrence:http://www.socialbakers.com/facebook-statistics/pakistan
Facebook Traffic
18. YouTube Traffic
• 60 hours of video are
uploaded every minute, or
one hour of video is
uploaded to YouTube every
second.
• Over 4 billion videos are
viewed a day.
• Over 800 million unique
users visit YouTube each
month.
• YouTube is localized in 39
countries and across 54
languages
• In 2011, YouTube had
more than 1 trillion views.
18
21. Advantages of social media
1)
2)
3)
4)
5)
6)
7)
Online information.
Easy approach to news world wide.
Buy and sell things at home.
Entertainment.
Easy communication.
In touch with friends all the time.
Easy send and receive data.
21
22. Disadvantages of social
media
1)
2)
3)
4)
5)
6)
7)
22
Waste of time.
Less physical activity (sports).
Blackmailing through social sites.
Spams.
Fake things (Marketing & Business sites).
Fake scandals (Celebs, Leaders).
Threats to governments (Libya’s Dictator
Muammar Qadhafi.
23. Conclusion
• Social Media have less advantages and
more disadvantages.
• News without any conformation or
references are spread world wide through
social media.
23
Notes de l'éditeur
1969 CompuServe was the first major commercial Internet service provider for the public in the United States. Using a technology known then as dial-up, it dominated the field through the 1980s and remained a major player until the mid-1990s. 1971 The first email was delivered.1978 Two Chicago computer hobbyists invented the bulletin board system (BBS) to inform friends of meetings, make announcements and share information through postings. It was the rudimentary beginning of a small virtual community. Trolling and flame wars began.
1979 Usenet was an early bulletin board that connected Duke University and the University of North Carolina1984 The Prodigy online service was introduced. Later, it grew to become the second-largest online service provider in 1990, with 465,000 subscribers compared with CompuServe's 600,000. In 1994, Prodigy pioneered sales of dial-up connections to the World Wide Web and hosting services for Web publishers. Subsequently, it was resold repeatedly and now is part of AT&T.
2009 Google saw one trillion unique URLs – after eliminating duplicate entries. The Internet had at least 27 billion web pages
2010 To compete with Facebook and Twitter, Google launched Buzz, a social networking site integrated with the company's Gmail. It was reported that in the first week, millions of Gmail users created 9 million posts.