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For cola majors Coca-Cola and Pepsi, it was the worst summer in five years. Sales of the two companies' flagship brands declined 15-17% in April-May over the corresponding period last year Source: Fnbnews.com
Increasing Demand Of Non-Carbonated Soft Drinks By: Mohit Thakkar
Objective ,[object Object],[object Object]
Hypothesis ,[object Object]
Definition of Soft Drink ,[object Object]
Global Scenario ,[object Object],[object Object],[object Object],[object Object]
 
Share Of Packaged Beverages Globally.
Growing Share of Non-Carbonated Drinks in US Market
Indian Scenario ,[object Object],[object Object],[object Object],[object Object]
Disadvantages Of Carbonated Soft Drinks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reasons For growth in Non-Carbonated Drinks market ,[object Object],[object Object],[object Object],[object Object]
Reasons why still carbonated drinks have major market share ,[object Object],[object Object],[object Object],[object Object]
Research Design ,[object Object],[object Object]
Data Collection ,[object Object],[object Object]
Scope & Limitations of Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tentative Conclusion ,[object Object]
[object Object]
Questionnaire-Consumer Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cont…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Availability Brand Loyalty Health Conscious Price Rank 5 Rank 4 Rank 3 Rank 2 Rank 1 Particulars
Cont… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BACK

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  • 1. For cola majors Coca-Cola and Pepsi, it was the worst summer in five years. Sales of the two companies' flagship brands declined 15-17% in April-May over the corresponding period last year Source: Fnbnews.com
  • 2. Increasing Demand Of Non-Carbonated Soft Drinks By: Mohit Thakkar
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  • 9. Growing Share of Non-Carbonated Drinks in US Market
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