1. REACH OF MASS MEDIA RURAL & SOCIAL MARKET PRESENTED BY : SHAKTI SINGH ROLL NO. 47 PGDM

3. Mass Media as an Information Source R a d i o More than 80% owned in the INDIA +55% spent in the INDIA to see first run movies. F i l m

4. Mass Media as an Information Source 56% videos rented a month in the india V i d e o T e l e v i s i on 64 % of INDIA households own at least 1 television.

5. News Most Indians get information about world events from network and cable news coverage . T e l e v i s i o n http://www.cnn.com/ ABCnews

7. C o mm e r c i als Prime time television includes 16 minutes of commercials per hour. Day time broadcast has 20 minutes of commercials per hour.

8. C o mm e r c i als Most children younger than 6 do not understand that the purpose of advertising is to sell a product . Collect the information very fast.

9. Film & Film, video and DVD both reflect and provide cultural information. Films on a current or historical topic represent the creator’s version of the events. Video

10. Film & Video

11. R a d i o More than 80% owned in the INDIA Radio reaches 75.8 % of persons 12 and older every day. Adult INDIANS listen to radio 2.2 hours a day.

12. R a d i o Formats Are you listening? M i x e d format Musi c Sports Religious Talk News

14. THE GROWTH STORY

15. INDIA vs BHARAT (reach, urban and rural, in percent)

17. Summary 2 . Validate - Check other sources, electronic and print . 1. Evaluate - Is it really news and/or information? 3. Source - Rural v. Urban consumer v. commercial, political v. governmental " Media literacy is not just important, it's absolutely critical. It's going to make the difference between whether kids are a tool of the mass media or whether the mass media is a tool for kids to use."