The document provides suggestions for creating a successful online community. It states that a community is facilitated by various tools for communication and promotion, not defined by any single tool. It recommends giving customers tools to communicate and promote themselves, participating in and facilitating the community, and letting customers create and share content like videos and text. Specific suggestions include integrating social networking and bookmarking features, making content easily exportable and shareable, allowing user tagging and comments, and facilitating user-generated content without requiring manual approval.