Personal Information
Entreprise/Lieu de travail
Greater Detroit Area United States
Profession
Professor, Research Scientist, Analytics Consultant
Secteur d’activité
Advertising / Marketing / PR
Site Web
appearoo.com/RussMerzPhD
À propos
Experienced research scientist, analytics consultant and professor with subject matter expertise in market research methods, and the development and application of customer experience analytics to marketing management problems in the areas of advertising, PR, branding, retailing, social media and e-commerce.
Russ is the lead professor for brand management and communications research courses in the Echo Award winning M.S. in Integrated Marketing Communications program at EMU. He is also a multiple award winning researcher for articles in sports marketing, website branding, customer engagement, and the role of social media in online brand development and purchase decisions.
He has over 2...
Mots-clés
digital marketing
supply chain management
pls path modeling
brand equity
website
business performance
logistics
dependence
organizational structure
services
websites
cross-cultural
embeddedness
materials management
b2b
survey
data
analytics
digital strategy
metrics
framework
measurement systems
process
presentation
predictive models
brand engagement
cultural values
user satisfaction
language
adaptation
culture
model
supply
distributor performance
relational norm
agency theory
performance
search quality
context
information quality
behavioral intentions
engagement
media
customer satisfaction
grounded theory
sports marketing
taxonomy
internet
social media usage
social media
purchase intention
retailing
Tout plus
- Présentations
- Documents
- Infographies
The Future of Marketing 2018
Mathew Sweezey
•
il y a 6 ans
Digital Branding: Why it matters to your success
ervinandsmith
•
il y a 10 ans
[RESEARCH REPORT] The 2016 State of Digital Transformation
Altimeter, a Prophet Company
•
il y a 7 ans
Building a Marketing Tech Stack to Accelerate Engagement
Marketo
•
il y a 8 ans
What's new in Data and Analytics for CX and Marketing?
Einat Shimoni
•
il y a 7 ans
10 Steps to Actionable Analytics for Digital Marketing
Smart Insights
•
il y a 8 ans
eMarketer Webinar: Maximizing your B2B Content Marketing ROI
eMarketer
•
il y a 8 ans
Technology B2B Content Marketing 2016: Benchmarks, Budgets and Trends - North America
Content Marketing Institute
•
il y a 8 ans
Social media gone wrong: What NOT to do online
Chad Wiebesick
•
il y a 8 ans
Infographic: The App Is Where It's At
1to1 Media
•
il y a 8 ans
The Social Lifecycle: Consumer Insights to Improve Your Business
HubSpot
•
il y a 9 ans
40+ Predictions on Content Marketing in 2016
Content Marketing Institute
•
il y a 8 ans
Sales Hacker Series LA - Create Predictable Scalable Revenue - Aaron Ross
Sales Hacker
•
il y a 9 ans
Seeding Strategies in Viral Marketing
Bernd Skiera
•
il y a 12 ans
The 4th Wave of Content Marketing: From Passive to Interactive
ion interactive
•
il y a 9 ans
The shape of brand conversations
Socialphysicist
•
il y a 8 ans
The Innovation Game: Why & How Businesses are Investing in Innovation Centers
Capgemini
•
il y a 8 ans
[INFOGRAPHIC] 2015 State of Social Business
Altimeter, a Prophet Company
•
il y a 8 ans
Social value benchmark
Ogilvy Consulting
•
il y a 9 ans
WEBINAR: ROI of Social Media: Myths, Truths and How to Measure
Salesforce Marketing Cloud
•
il y a 12 ans