1. Definition Plan Implementation Audit
Core
Processes
Define
Objectives
- VOC -
Concept
Plan
Design
Develop
Verify
Prepare
Validate
Produce
Data &
Customer
Feedback
• New Products Development
• Product Improvement
• Portfolio Management
• Project Management
• Process Controls
• Problems Solving
• Technology Transfer
Process Details
• Risk Analysis Scaled and Tailored to
Organization’s Needs
2. Definition Plan Implementation Audit
New Product Development Define
Objectives
- VOC -
Concept
Plan
Design
Develop
Verify
Prepare
Validate
Produce
Data &
Customer
Feedback
• Periodic Project Portfolio Review Process Guide and Procedures
• Define Priorities Phase IV
Purpose:
Pre-Production
Product Development
Process Guide
Finalize the product design and validate that the product meets
customer needs.
• Focus on Fast Track Projects
Prepare product(s) for full ongoing production and market place
commercialization.
Product Development
Process Guide
Description: The product design is refined to its final form. The final product design
is documented and validated to meet Product Design Specification
requirements and customer needs.
Phase III Prototype The final phase of Manufacturing and Procurement Plans are
conducted. Process design/development are conducted. Process
Purpose: Design and document the preliminary product design, and verifyvendor sample evaluation are conducted in preparation for
studies and that it
Pre-Production Run.
meets the Product Design Specification. Proceed with Manufacturing,
Marketing, Support and Test Plans.
Conduct a Pre-Production run. Samples will be used to validate both
Description: The Product Development Team designs, documents and validatesmanufacturing processes.
the design and the
product(s) using existing systems.
Product Development Process and product designs are refined after Pre-Production Run in
Process Guide A rigorous cross-functional design review process is used throughout Ongoing Production.
preparation for Full
this phase.
Implement the final phase of Support and Marketing Plans in
• Focused Leader Delivers Project Goals
Manufacturing, Marketing, Support and Test Plans proceed on a product commercialization.
preparation for
Phase II Feasibility parallel path.
A rigorous cross-functional Design, Process and Program Phase
Purpose: Deliverables:
Select, define and commit to a product concept; define and initiate Reviews are conducted.
plans for non-product design functions. • Prototypes
• Preliminary Test Results; R & D Deliverables:
and or Verification Testing
Definition: The Project Team transforms the broad requirements Design Documentation: Drawings, Programs,
• (what’s) of the • Final Design Doc.: Drawings, Test Specifications, Use Manuals!.
Initial Product Specification into product design concept.
• Release of Long Lead Parts • Final Risk Management Review: Risk Analysis, FMEA !
• Capex • Design & Process Reviews
Product Development • Risk Management Review: Risk Analysis, FMEA • Process Studies
Innovative concept alternatives that satisfy the Initial Product !
Process Guide Specification are explored. The most promising product concept is
• FMEA • Product Validation & Test Results
selected and documented during this phase (only one Design Review Results
• concept for each • Manufacturing, Marketing, Support Plan Review
system or sub-system). Concept development shouldProcess Review Results
• be limited to • Pre-production Review, Product Team Sign-Off & ECN Release
clarifying concept definitions and reducing risks to acceptable levels. Marketing, Support Plan Review
• Manufacturing,
Phase I Concept (note: concept development and design takes place in the next phase)
• Project Plan (Tasks, Budget, Schedule) Phase Review and Approval are required prior to substantially moving to next
Program
phase. Some overlapping of phase activities is expected.
Purpose: Identify, rigorously define and launch promising new product committed product concept is rigorously defined in a Product
The
Program Phase Review and Approval are required prior to substantially moving to next
opportunities. This phase is arguably the most important Specification. Once approved, concept changes must be approved.
part of the
project. It defines our goals / targets. Shoot at the wrong target and phase. Some overlapping of phase activities is expected.
• Consistent Processes Tailored to Needs
even the most expert marksman gets no reward. Focusing our efforts Marketing, Support and Test Plans are defined. Parallel
Manufacture,
on the right target is essential. paths for each are initiated.
Revision B Page: 10
Product Development Description: The Project Manager/Leader leads a cross-function team.
Deliverables:
Process Guide Engineering, Marketing and other department representatives are Specification (design specification)
• Product
members of the team or provide support. • Manufacturing, Marketing, Support and Test Plans
• Risk Management Review: Risk Analysis, FMEA !
During this phase, customer/market needs, competitive analysis,
• Project Plan (Tasks, Budget, Schedule)
PRODUCT DEVLOPMENT PROCESS business needs and technological opportunities are synthesized by the
• Review Long Lead Items
team to define new product opportunities. These products opportunities
are defined in the Initial Product Specification. • Design Review
Purpose: To Deliver Profitable New Product to Our Customers. • DHF Review
Ownership: Enterprise The Voice of the Customer is brought into the process through various
methods: market research, customer interviews, questionnaires, etc. Approval are required prior to substantially moving to next
Program Phase Review and
Roles: Project Team Technological opportunities are compiledphase. Some overlapping of phase activities is expected.
through various methods Revision B Page: 9
R&D, competitive analysis, design concepts and technology searches.
Each Project or New Product Idea is entrusted to a Project Team.
The Initial Product Specification is reviewed and approved by a cross-
Highly Effective Teams: functional Management Team. Approved projects are prioritized and
• Deliver the Project Plan overcoming the inevitable unforeseen launched when resources are available.
obstacles.
• Are a group of result-oriented professionals working together in a Initial Product Specifications contains:
high trust environment to get the project done right. • Product Specification (market driven, broad high level requirements,
• Are committed to the customer, the project objectives and delivering what needs to be accomplished, not solutions)
their project plan, from the start. • Target Cost and Price; Projected Sales Volumes
• Emphasize frequent and effective team communication to • Business case (development and product cost, return, etc.)
support/speed decision making and action. • Fit With Product Line Strategy
• Proceed with a sense of urgency, ownership and empowerment. • Competitive Analysis
Revision B Page: 8
• Make the project decisions. • Development Risks
• Complete tasks as early as possible. • Resource Requirements
• Complete tasks in a parallel or overlapping manner were possible to • Development Budget And Schedule Constraints
compress cycle time.
• Have a "Can Do" attitude. Deliverables:
• Initial Product Proposal
The Project Team owns the success of the project!
Program Phase Review and Approval are required prior to substantially moving to next
Management Team phase. Some overlapping of phase activities is expected.
The Management Team's role:
• Launching projects & supporting implementation. Empowering Team
to run their project.
• Ensure management understanding, consensus and buy-in Revision B Page: 6
• Allocating resources (Human, Financial & Physical)
• Project oversight
• set objectives (approve changes when necessary)
• budget/schedule approval
• cancel projects when necessary
• address barriers that impede progress
• Support and coach the Project Team
Revision B Page: 3
3. Definition Plan Implementation Audit
Process Cycle Time Reduction Define
Objectives
- VOC -
Concept
Plan
Design
Develop
Verify
Prepare
Validate
Produce
Data &
Customer
Feedback
Company News Letter
• New Product
Development Process
Improvements
• New Technology
Transition
• 10% sales growth that
grew to double sales
within a two years
4. Definition Plan Implementation Audit
Product Improvement Engineering Define
Objectives
- VOC -
Concept
Plan
Design
Develop
Verify
Prepare
Validate
Produce
Data &
Customer
Feedback
Focused On
1. Quality
2. Delivery
3. Cost Savings
4. Product Line Extension
Product Improvements
* Not Part of NPD Team
Action Oriented Manage Work
Manage Resources – Priorities & Availability
Resources • Define Objectives and Plans
• Cross-Functional • Review Progress Against Results
• Dedicated, Focused, Separate From NPD
• Collaborate with NPI Problem Solving
Short Term – Max Gain in Shortest Time with Limited Risk
Measure Progress and Results Long Term – Root Cause Solution - No Question of Adequacy
5. Definition Plan Implementation Audit
Product Line Planning Define
Objectives
- VOC -
Concept
Plan
Design
Develop
Verify
Prepare
Validate
Produce
Data &
Customer
Feedback
6. Definition Plan Implementation Audit
Fast Experimentation Define
Objectives
- VOC -
Concept
Plan
Design
Develop
Verify
Prepare
Validate
Produce
Data &
Customer
Feedback
Kaizen Event - Several Days - Cross-functional
1. Visit Customers, Observe 3. Mockup Ideas
and Define Needs
2. Team Meets & Brainstorms
4. Evaluate – Refine
5. Reconnect with Customers
