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Analyzing Consumer Markets Rustie M. Fidel April 15, 2011 Top 10 Learning Questions for  Chapter 06 : http://rustie27.blogspot.com/
1. It is a set of beliefs, moral values, traditions, language and laws held in a community or defined group of people. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://rustie27.blogspot.com/
Concept # 1 Influences of Consumer Behavior Cultural Factors Social Factors  Personal Factors I’m muslim!  I don’t buy  that thing!   I want the LV bag!  It’s the bag  of the ELITE!   I want that  swimsuit!  That would fit  my body!   http://rustie27.blogspot.com/
1. It is a set of beliefs, moral values, traditions, language and laws held in a community or defined group of people. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://rustie27.blogspot.com/
2. A local geographic or global human population distinguished as a more or less distinct group by genetically transmitted physical characteristics. ,[object Object],[object Object],[object Object],[object Object],http://rustie27.blogspot.com/
Concept # 2 Subcultures Nationalities  Religions  Racial Groups  Geographic Regions  http://rustie27.blogspot.com/
2. A local geographic or global human population distinguished as a more or less distinct group by genetically transmitted physical characteristics. ,[object Object],[object Object],[object Object],[object Object]
3.  A _________ is a concept referring to a group to which an individual or another group is compared. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Concept # 3 Social Factors Reference Groups  Family  Social Roles  Statuses  http://rustie27.blogspot.com/
3.  A _________ is a concept referring to a group to which an individual or another group is compared. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://rustie27.blogspot.com/
4. The term ______ is a general term used to refer to how someone thinks about or perceives themselves. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://rustie27.blogspot.com/
Concept # 4 Personal Factors Age  Self Concept  Lifestyle   Values  Life Cycle Stage  Occupation   Wealth   Personality   http://rustie27.blogspot.com/
4. The term ______ is a general term used to refer to how someone thinks about or perceives themselves. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://rustie27.blogspot.com/
5.  There are 5 Brands of Personality.  Sincerity, Sophistication, Excitement, Ruggedness and _____ . ,[object Object],[object Object],[object Object],[object Object],[object Object],http://rustie27.blogspot.com/
Concept # 5 Brand Personality Sincerity  Excitement  Sophistication  Competence  Ruggedness  http://rustie27.blogspot.com/
5.  There are 5 Brands of Personality.  Sincerity, Sophistication, Excitement, Ruggedness and _____ . ,[object Object],[object Object],[object Object],[object Object],[object Object],http://rustie27.blogspot.com/
6.  It is a driving force which help causes us to achieve goals. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://rustie27.blogspot.com/
Concept # 6 Key Psychological Processes Motivation  Perception  Learning  Memory  http://rustie27.blogspot.com/
6.  It is a driving force which help causes us to achieve goals. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://rustie27.blogspot.com/
7.  It is a theory of psychosexual Development. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://rustie27.blogspot.com/
Concept # 7 Motivation Freud’s  Theory Maslow’s  Hierarchy  of Needs Herzberg’s Two-Factor Theory http://rustie27.blogspot.com/
7.  It is a theory of psychosexual Development. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://rustie27.blogspot.com/
8. _____________ is a term that refers to the tendency of people to interpret information in a way that will support what they already believe. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://rustie27.blogspot.com/
Concept # 8 Perception Selective Attention Selection Retention Subliminal Perception Selective Distortion http://rustie27.blogspot.com/
8. _____________ is a term that refers to the tendency of people to interpret information in a way that will support what they already believe. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://rustie27.blogspot.com/
[object Object],[object Object],[object Object],[object Object],[object Object],9. _______ is systematic determination of merit, worth, and significance of something or someone using criteria against a set of standards.  http://rustie27.blogspot.com/
Concept # 9 Consumer Buying Process Problem Recognition Information Search Evaluation Purchase Decision Post Purchase behavior http://rustie27.blogspot.com/
9. _______ is systematic determination of merit, worth, and significance of something or someone using criteria against a set of standards. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://rustie27.blogspot.com/
10. Functional, Physical, Financial, Social, Psychological and Time are all ___ ?  ,[object Object],[object Object],[object Object],[object Object],[object Object],http://rustie27.blogspot.com/
Concept # 10 Perceived Risk Functional Physical Financial Social Psychological Time http://rustie27.blogspot.com/
10. Functional, Physical, Financial, Social, Psychological and Time are all ___ ?  ,[object Object],[object Object],[object Object],[object Object],[object Object],http://rustie27.blogspot.com/
Analyzing Consumer Markets Top 10 Learning Questions for  Chapter 06 : Rustie M. Fidel April 15, 2011 http://rustie27.blogspot.com/

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Top 10 Learning Questions : Analyzing Consumer Markets

  • 1. Analyzing Consumer Markets Rustie M. Fidel April 15, 2011 Top 10 Learning Questions for Chapter 06 : http://rustie27.blogspot.com/
  • 2.
  • 3. Concept # 1 Influences of Consumer Behavior Cultural Factors Social Factors Personal Factors I’m muslim! I don’t buy that thing!  I want the LV bag! It’s the bag of the ELITE!  I want that swimsuit! That would fit my body!  http://rustie27.blogspot.com/
  • 4.
  • 5.
  • 6. Concept # 2 Subcultures Nationalities Religions Racial Groups Geographic Regions http://rustie27.blogspot.com/
  • 7.
  • 8.
  • 9. Concept # 3 Social Factors Reference Groups Family Social Roles Statuses http://rustie27.blogspot.com/
  • 10.
  • 11.
  • 12. Concept # 4 Personal Factors Age Self Concept Lifestyle Values Life Cycle Stage Occupation Wealth Personality http://rustie27.blogspot.com/
  • 13.
  • 14.
  • 15. Concept # 5 Brand Personality Sincerity Excitement Sophistication Competence Ruggedness http://rustie27.blogspot.com/
  • 16.
  • 17.
  • 18. Concept # 6 Key Psychological Processes Motivation Perception Learning Memory http://rustie27.blogspot.com/
  • 19.
  • 20.
  • 21. Concept # 7 Motivation Freud’s Theory Maslow’s Hierarchy of Needs Herzberg’s Two-Factor Theory http://rustie27.blogspot.com/
  • 22.
  • 23.
  • 24. Concept # 8 Perception Selective Attention Selection Retention Subliminal Perception Selective Distortion http://rustie27.blogspot.com/
  • 25.
  • 26.
  • 27. Concept # 9 Consumer Buying Process Problem Recognition Information Search Evaluation Purchase Decision Post Purchase behavior http://rustie27.blogspot.com/
  • 28.
  • 29.
  • 30. Concept # 10 Perceived Risk Functional Physical Financial Social Psychological Time http://rustie27.blogspot.com/
  • 31.
  • 32. Analyzing Consumer Markets Top 10 Learning Questions for Chapter 06 : Rustie M. Fidel April 15, 2011 http://rustie27.blogspot.com/