1. Co-creating Social Communities A Social & Community Partner By White Horse Digital 21st May 201 Co-creating an Effective Community Our social catalyst services WH Digital 26th May 2011
2. What is a community? A community is not just the total sum of ‘Likes’ on Facebook or Twitter followers but, a sustained and powerful group that develop relationships not only with a business, but with each other. Communities consist of customers, prospective customers, influencers, media, charities, suppliers, advocates and non-supporters.
3. Why is this relevant? Social media and networks have given Communities a very public and powerful environment in which to grow This is as equally relevant for B2C and B2B businesses. People are increasingly using social media to search for information, reviews, canvas opinions, ask for help. In short, there are a lot of conversations happening, across every industry, all of the time. Businesses need to have a coherent plan to help them influence and shape their community and derive maximum value from it across marketing, PR and customer services
4. What does a social catalyst do? Shapes social strategy through collaborative thinking Creates value from your online community, through the delivery of a relevant and consistent social messaging Engages key influencers in appropriate ways, develops a viable and effective network that supports your business strategy and raises your profile in the most effective way. Sets social branding guidelines ensuring a consistent experience with all applicable social touch points. Working to influence activity across all relevant inbound and outbound channels
5. What are the outputs? Raise profile and generate awareness Generate interest and ultimately leads and opportunities Build a social CRM strategy – social media isn’t just about promotion Provides a very cost-effective and engaged platform to deliver promotions and campaigns (inbound and outbound)
7. Becoming your catalyst We will do what it takes to deliver the agreed plan Acting as facilitators, we’ll collaborate with you, your advocates and your influencers to get the right messages across We will talk to you regularly to make sure you are informed, and involve relevant employees where required. We’ll hopefully become part of your team. Using a variety of reporting tools, we will pull together everything into one single report where possible, so you get a holistic view of your online activity.
8. What’s the process? Create your online community, through development and implementation of a relevant social strategy Develop meaningful networks, targets key influencers & seek out relevant opportunities for the business. Develop an effective digital eco-system, working across relevant inbound and outbound channels
9. Listen Listen to your business needs, strategy and aspirations Listen to and evaluating your current online community – where and what people are saying, profiling, analysing statistics Social media has many touch points – we will listen to a variety of stakeholders; senior management, PR, marketing, customer services.
10. Advise We will delivera social engagement plan, which includes: Overall messaging Tone of voice Campaigns to achieve objectives How to implement across social channels Technology recommendations Commitment to measurement and reporting Timelines and content strategy
11. Activate Implementing the social engagement plan Set up and create relevant accounts Create consistency across the networks – tone of voice, design, overall messaging Build the community and start to engage people Develop and steer the community, lead conversations Integrate and encourage offline networking Maintain platforms on your behalf Develop an ongoing overall content plan Run relevant campaigns, competitions and discussions
12. Feedback We’ll pick the best mix of reporting tools and provide you with comprehensive. These typically include some of the following: Google Analytics Alterian/SM2 HootSuite reports Hubspot Klout
14. Cost structure We charge a one-off fee which includes the initial piece of work, set-up fees for technology and reporting We then charge a monthly fee to implement. We ask you to commit to a three-month contract, as we believe that’s the time it takes before you can really measure the value. After the three-months, we’ll discuss a structure that suits you, whether that is on a retained basis, or a less formal one.
15. Talk to us! We are always happy to talk through current and past projects, which include working for agencies, media companies, start-ups and some well-known brand names. Please get in touch with us to discuss our relevant work and how we can help you.
16. Get in touch Ruth Drant Telephone: +7968 097049 or +44 1904 639101 email ruth@whitehorsedigital.co.uk @whdigital http://linkd.in/iVXvlD Skype: Ruth.hoskins76
