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European Society for Organ Transplantation
decision
experience
collaborations 
Case study - European Society for Organ Transplantation 
©2014 | TNOC.ch | @ruudwjanssen 
2011 2013 2014 2015 
ESOT.org | Educational Channel Executive Committee Meeting | Online | 27 October 2014 | www.TNOC.ch | Ruud Janssen 
website migration 
feasibility 
digital 
ecosystem 
feasibility 
ecosystem & 
new media 
user generated 
content 
“a meeting with a 
difference” 
conference 
innovations
functional jobs to be done
functional jobs to be done
functional jobs to be done
social jobs to be done
emotional jobs to be done
MOOCS 
massive online open courses
MOOCS 
massive online open courses
MOOCS 
massive online open courses
ESOT STRATEGY 
ESOT.org | Educational Channel Executive Committee Meeting | Online | 27 October 2014 | www.TNOC.ch | Ruud Janssen
quantified business plan 
ESOT.org | Educational Channel Executive Committee Meeting | Online | 27 October 2014 | www.TNOC.ch | Ruud Janssen 
ESOT Education 
Platform 
Business Plan for Investment 
July 2014
the status quo
education channel 
strategic options 
1) create an extension to site bespoke CMS based 
2) create an extension to site w/ bespoke LMS based 
3) launch a learner & educator centric learning channel 
4) do nothing
education channel 
strategic options 
1) create an extension to site bespoke CMS based 
2) create an extension to site w/ bespoke LMS based 
3) launch a learner & educator centric learning channel 
4) do nothing
CMS 
content management systems
CMS 
content management systems 
Fundamentals Hot Topics Surgical Procedures Case Reports Professional Tracks 
Home | Fundamentals | Pancreas Transplantation 
Related Hot Topics 
> Pancreatic graft thrombosis 
> Pancreas vs. islet transplantation 
+ Follow Fundamental 
Fundamental Facilitator 
Username Password 
Related Articles 
> Article 1 (TI) > Article 3 (PubMed) 
> Topic 3 
> Topic 4 
> Topic 5 
> Topic 6 
> Topic 7 
Followers See all 
ESOT Education Platform 
Free to registered 
users 
John Forsythe 
Send mail 
Recent Trends in Pancreas 
Transplantation 
Animated introductory film (20 mins) including answers 
to questions from audience 
Members My Profile Login 
> Article 2 (TI) > Article 4 (PubMed) See all 
Related Multimedia 
Annual membership 
or pay as you go 
See all 
Related Cases 
Case 1 Case 2 Case 3 
See all 
Ask a question, post a comment 
Latest Comments 
…………………………………………………… 
…..………………………………..……………… 
…………………………………………………… 
…..………………………………..……………… 
…………………………………………………… 
…..………………………………..……………… 
Supported by: 
Surgical Talk: Title, Speaker 
Webinar 1 
Webinar 2 
Course 1 
eBook 
Company Logo Company Logo Company Logo 
* 
* source = 20141008_ESOT Education Platform Project Management Brief 09.10.14_AP.
education channel 
strategic options 
1) create an extension to site bespoke CMS based 
2) create an extension to site w/ bespoke LMS based 
3) launch a learner & educator centric learning channel 
4) do nothing
LMS 
learning management system
education channel 
strategic options 
1) create an extension to site bespoke CMS based 
2) create an extension to site w/ bespoke LMS based 
3) launch a learner & educator centric learning channel 
4) do nothing
education channel 
strategic options 
1) create an extension to site bespoke CMS based 
2) create an extension to site w/ bespoke LMS based 
3) launch a learner & educator centric learning channel 
4) do nothing
education channel 
strategic options 
1) create an extension to site bespoke CMS based 
2) create an extension to site w/ bespoke LMS based 
3) launch a learner & educator centric learning channel 
4) do nothing
the future
what you have
desired content
willing educators
learners beyond europe 
ESOT.org | Educational Channel Executive Committee Meeting | Online | 27 October 2014 | www.TNOC.ch | Ruud Janssen 
+
limited time & resources 
ESOT.org | Educational Channel Executive Committee Meeting | Online | 27 October 2014 | www.TNOC.ch | Ruud Janssen
the future
education channel 
strategic options 
1) create an extension to site bespoke CMS based 
2) create an extension to site w/ bespoke LMS based 
3) launch a learner & educator centric learning channel 
4) do nothing
education channel 
strategic options 
1) create an extension to site bespoke CMS based 
2) create an extension to site w/ bespoke LMS based 
3) launch a learner & educator centric learning channel 
4) do nothing
the essence
design principles
design principles 
easy learning 
easy administration 
easy authoring
easy learning
easy learning
easy learning 
handoff to mobile
easy administration
easy administration 
track the learning
easy authoring 
instructional design
easy authoring 
instructional design
education channel 
strategic options 
1) create an extension to site bespoke CMS based 
2) create an extension to site w/ bespoke LMS based 
3) launch a learner & educator centric learning channel 
4) do nothing
easy authoring 
instructional design 
* 
* source = 4MAT for learning as basis for MPI 
Train the Trainer Programme
LEARNERS 
& 
EDUCATORS
LEARNERS 
& 
EDUCATORS 
+
INNOVATION 
& 
PROJECT 
DELIVERY 
LEARNERS 
& 
EDUCATORS 
+
INNOVATION 
& 
PROJECT 
DELIVERY 
LEARNERS 
& 
EDUCATORS 
+ =
INNOVATION 
& 
PROJECT 
DELIVERY 
LEARNERS 
& 
EDUCATORS 
LEARNER 
& 
EDUCATOR 
CENTRIC 
EDUCATION 
+ =
education channel 
strategic options 
1) create an extension to site bespoke CMS based 
2) create an extension to site w/ bespoke LMS based 
3) launch a learner & educator centric learning channel 
4) do nothing
ESOT.org | Educational Channel Executive Committee Meeting | Online | 27 October 2014 | www.TNOC.ch | Ruud Janssen 
Q&A
LEARNER 
& 
EDUCATOR 
CENTRIC 
EDUCATIONAL 
INNOVATION 
DELIVERED

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20141025 esot education channel innovation proposal tnoc

  • 1. European Society for Organ Transplantation
  • 4. collaborations Case study - European Society for Organ Transplantation ©2014 | TNOC.ch | @ruudwjanssen 2011 2013 2014 2015 ESOT.org | Educational Channel Executive Committee Meeting | Online | 27 October 2014 | www.TNOC.ch | Ruud Janssen website migration feasibility digital ecosystem feasibility ecosystem & new media user generated content “a meeting with a difference” conference innovations
  • 8. social jobs to be done
  • 10. MOOCS massive online open courses
  • 11. MOOCS massive online open courses
  • 12. MOOCS massive online open courses
  • 13. ESOT STRATEGY ESOT.org | Educational Channel Executive Committee Meeting | Online | 27 October 2014 | www.TNOC.ch | Ruud Janssen
  • 14. quantified business plan ESOT.org | Educational Channel Executive Committee Meeting | Online | 27 October 2014 | www.TNOC.ch | Ruud Janssen ESOT Education Platform Business Plan for Investment July 2014
  • 16. education channel strategic options 1) create an extension to site bespoke CMS based 2) create an extension to site w/ bespoke LMS based 3) launch a learner & educator centric learning channel 4) do nothing
  • 17. education channel strategic options 1) create an extension to site bespoke CMS based 2) create an extension to site w/ bespoke LMS based 3) launch a learner & educator centric learning channel 4) do nothing
  • 19. CMS content management systems Fundamentals Hot Topics Surgical Procedures Case Reports Professional Tracks Home | Fundamentals | Pancreas Transplantation Related Hot Topics > Pancreatic graft thrombosis > Pancreas vs. islet transplantation + Follow Fundamental Fundamental Facilitator Username Password Related Articles > Article 1 (TI) > Article 3 (PubMed) > Topic 3 > Topic 4 > Topic 5 > Topic 6 > Topic 7 Followers See all ESOT Education Platform Free to registered users John Forsythe Send mail Recent Trends in Pancreas Transplantation Animated introductory film (20 mins) including answers to questions from audience Members My Profile Login > Article 2 (TI) > Article 4 (PubMed) See all Related Multimedia Annual membership or pay as you go See all Related Cases Case 1 Case 2 Case 3 See all Ask a question, post a comment Latest Comments …………………………………………………… …..………………………………..……………… …………………………………………………… …..………………………………..……………… …………………………………………………… …..………………………………..……………… Supported by: Surgical Talk: Title, Speaker Webinar 1 Webinar 2 Course 1 eBook Company Logo Company Logo Company Logo * * source = 20141008_ESOT Education Platform Project Management Brief 09.10.14_AP.
  • 20. education channel strategic options 1) create an extension to site bespoke CMS based 2) create an extension to site w/ bespoke LMS based 3) launch a learner & educator centric learning channel 4) do nothing
  • 22. education channel strategic options 1) create an extension to site bespoke CMS based 2) create an extension to site w/ bespoke LMS based 3) launch a learner & educator centric learning channel 4) do nothing
  • 23. education channel strategic options 1) create an extension to site bespoke CMS based 2) create an extension to site w/ bespoke LMS based 3) launch a learner & educator centric learning channel 4) do nothing
  • 24. education channel strategic options 1) create an extension to site bespoke CMS based 2) create an extension to site w/ bespoke LMS based 3) launch a learner & educator centric learning channel 4) do nothing
  • 29. learners beyond europe ESOT.org | Educational Channel Executive Committee Meeting | Online | 27 October 2014 | www.TNOC.ch | Ruud Janssen +
  • 30. limited time & resources ESOT.org | Educational Channel Executive Committee Meeting | Online | 27 October 2014 | www.TNOC.ch | Ruud Janssen
  • 31.
  • 33. education channel strategic options 1) create an extension to site bespoke CMS based 2) create an extension to site w/ bespoke LMS based 3) launch a learner & educator centric learning channel 4) do nothing
  • 34. education channel strategic options 1) create an extension to site bespoke CMS based 2) create an extension to site w/ bespoke LMS based 3) launch a learner & educator centric learning channel 4) do nothing
  • 37. design principles easy learning easy administration easy authoring
  • 45. education channel strategic options 1) create an extension to site bespoke CMS based 2) create an extension to site w/ bespoke LMS based 3) launch a learner & educator centric learning channel 4) do nothing
  • 46. easy authoring instructional design * * source = 4MAT for learning as basis for MPI Train the Trainer Programme
  • 47.
  • 50. INNOVATION & PROJECT DELIVERY LEARNERS & EDUCATORS +
  • 51. INNOVATION & PROJECT DELIVERY LEARNERS & EDUCATORS + =
  • 52. INNOVATION & PROJECT DELIVERY LEARNERS & EDUCATORS LEARNER & EDUCATOR CENTRIC EDUCATION + =
  • 53. education channel strategic options 1) create an extension to site bespoke CMS based 2) create an extension to site w/ bespoke LMS based 3) launch a learner & educator centric learning channel 4) do nothing
  • 54. ESOT.org | Educational Channel Executive Committee Meeting | Online | 27 October 2014 | www.TNOC.ch | Ruud Janssen Q&A
  • 55. LEARNER & EDUCATOR CENTRIC EDUCATIONAL INNOVATION DELIVERED