Guest Lecture to Students of the Hotel Management School The Hague on Society30, new business models and the changing environment of the Hospitality Industry. November 2015, The Netherlands

1. SOCIETY 3.0
“CONNECT, COLLABORATE & GROW”
HOTELS ARE DEAD,
LONG LIVE HOTELS…

2. FOTO CREDIT: HENK JAN WINKELDERMAAT
RONALD VAN DEN HOFF
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OF
SOCIETY30
FOUNDATION

3. FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL
REVOLUTION
DIGITAL
REVOLUTION
AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
DATA
SOCIETY
FABRICATION
REVOLUTION
1850 1990 20302015BEFORE 1800
A CHAORDIC SOCIETY ON THE RISE

4. TRENDS
ACCES
more important than ownership
INTERNET OF THINGS
environment smarter than we are
Rise of the Knowmads:
CONNECTED PEOPLE
stronger than organizations
&
CITIES
more important than countries
VIRTUAL PLATFORMS
rule the world

5. PLATFORM CAPITALISM

6. GAMING FESTIVAL PLATFORMS
This is E-Sports for pro-gamers.
One of the heroes PewDiePie now has 39
million subscribers (more than Katy Perry,
Justin Bieber, and Beyonce combined)
and 10 billion video clicks.

7. COUNTRY AS A PLATFORM
ESTONIA: E-resident-ID-cards.
E-residents have validated identities
and can open bank accounts,
start companies, hire staff without
ever visiting Estonia in real life.

8. The factory of the future will have
Only two employees: a man and a dog.
The man will be there to feed the dog.
The dog will be there to keep the man from touching the
equipment.*
*Autodesk CEO Carl Bass
PHYSICAL PLATFORMS : ROBOTS

9. COMPUTERS  ARTIFICIAL INTELLIGENCE  ROBOTS  JOBS?
1964
AT&T $267 billion
760.000 employees
2015
GOOGLE $370 billion
55.000 employees

10. 3D PRINTING : MAKERS PLATFORM

11. GLOBAL PLATFORMS ARE BIG, BUT….
UNICORNS
BIG
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
REALLY
BIG
MEDIUMBIG

12. ECONOMIC VALUE CREATION
IN SOCIETY30:
WHAT IF
GLOBAL PLATFORMS
&
LOCAL NETWORKS
MERGE ACTIVITIES?
SHARE THE ABUNDANCE!

13. A TRANSFORMATION
is a tailor-made experience with
an educational element and a
changed individual as result.
ECONOMIC VALUE: WHAT IS ?

14. COLLABORATIVE ECONOMY STUFF, FOOD & MORE
takeaway home cooked meals

15. “We’re living in a world where people can
become businesses in 60 seconds.”
Brian Chesky, Airbnb
THE AIRBNB ‘EFFECT’

16. COLLABORATIVE SERVICE ECONOMY

17. NOW, WATCH THIS!!!

18. COLLABORATIVE HOSPITALITY ECONOMY

19. COLLABORATIVE HOSPITALITY ECONOMY
MATE Hotels creates their own Hub & Spoke platform

20. COLLABORATIVE TRAVEL ECONOMY
HACKER PARADISE

21. VALUE CREATION CIRCLES OR SOCIAL ECONOMIC ENTITIES
FUND
market survey &
money
SELL
MARKETPLACES
CREATE
prototype + build
SERVICES MEET&SHAR
E
@ physical spaces
MARKTPLACEWORK &
MEETUP
KNOWLEDGE
NETWORK
CONNECTIONS
with
people
you
know UNEXPECTED
REAL TIME
meeting
RELEVANT
people
you DON’T know.
HOTELS
MAKERS
KNOWMADS HOSPITALITY

22. HOW DO WE ACHIEVE
“UNEXPECTED
REAL TIME
meeting
RELEVANT
people
you DON’T know.” ?
WE STAGE SERENDIPITY!
SERENDIPITY:
the moment of an unexpected
meeting of relevant people
you don’t know at a location.
This serendipitous meeting triggers
a TRANSFORMATION.
In short: going into a Seats2meet.com
location means you walk out
being a better person and/or professional.

23. spaces, services
and products
monetary capital
shared co-working &
open collaboration
social capital
ECO SYSTEM BASED ON A-SYNCHRONOUS RECIPROCITY.
By offering open co-working, co-workers
are willing to show who they are, what
they are working on and what
knowledge they can share. Knowing
this, we match them by using AI, with
unknown, but relevant people, thus
creating a serendipity effect…
Encountering a relevant person may
lead to new economic opportunities,
start-ups, projects and even jobs….
These new teams need meeting- and
office spaces, collaboration software
and more. This is what we than sell to
them for ‘real money”.

24. SERENDIPITIOUS OPPORTUNITIES FOR YOU
COFFEE? CHAT?
MATCHMAKING BY USING ARTIFICIAL INTELLIGENCE.

25. ECO SYSTEM BASED ON A-SYNCHRONOUS RECIPROCITY.

26. NEW: WORKSPACES AT CORPORATE LOCATIONS
Public organizations and corporate
offices use the S2m Ecosystem by
offering their abundant workspaces
for free in return for innovation power,
getting new employees or
international (K)nomadic travelers…

27. unexpected
encounters
learned
unexpected
things
great
encounters
%
80
60
40
20
0
experienced
serendipity
2013
2015** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS.

28. After being in the ecosystem
people get a new job,
are invited for a new project
or start a new company:
2013 1 out of 8
2015 1 out of 6
** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS **.

29. S2m-Coworkers & stakeholders do our
and replaced these departments and staff completely…
RESULTS.
-sales
-marketing
-pr.
-research
-innovation

30. Seats ‘shared & sold’*
Social Monetary
2012 60.000 150.000
2013 80.000 230.000
2014 75.000 210.000
2015 85.000 240.000
*in the Netherlands
RESULTS**.

31. GOODIES…….
DIGITAL GOODIE BAG:
free downloads, videos, slides & more….
http://s2m.to/goodiebag