Masterclass meet up academy-masterbuilders. Utrecht, The Netherlands. November 2011

1. #SOCIETY30

2. RONALD VAN DEN HOFF
#SOCIETY30

3. Before
1850
ERA OF INDUSTRIAL REVOLUTION
1850
-
2020
ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION
After
2020

4. ZOMB
I E
BLOOPERS

5. ZOMB
I E
BLOOPERS

6. ZOMB
I E
BLOOPERS

8. ZOMB
I E
BLOOPERS

9. ZOMB
I E
BLOOPERS

10. “WE TRY TO SAVE JOBS
ON BOARD OF THE TITANIC”.
Peter Sloterdijk, German Philosopher.
“ANYBODY THAT THINKS WE COME OUT OF
THIS RECESSION AND GET BACK TO
BUSINESS AS USUAL IS DEEPLY
MISTAKEN.”
Don Tapscott

11. ZP
1.0
2.0
3.0

12. Organizations
1.0 2.0 3.0
Stakeholders
Source: Marco Derksen, Marketingfacts

13. 1.0 2.0 3.0
MASS CO-CREATION COLLABORATIVE
CUSTOMIZATION PRO-SUMPTION
BLUE OCEAN STRATEGY DART MODEL. THE NEW HOUSE OF INNOVATION
Social structure of the firm
ELIMINATE RAISE
DIALOGUE ACCESS N=1 Flexible and R=G
personal resilient global acces to
cocreated business Resources
experiences processes & talent
RISK
REDUCE CREATE TRANSPARANCY
BENEFITS Technicalarchitecture of the firm
DEVELLOPMENT

14. INTERDEPENDENT ECONOMY
connectivity
sustainability
reciprocity
PROSUMER
PRODUCER
PROSUMER
CO-WORKING CROWDSOURCING
CO-CREATION CROWDFORCING
COLLABORATIVE
PROSUMPTION
GOVERNMENT
REGENTS

16. D A T A

17. V A L U E
N E T W O R K
&
S H A R I N G
Fitness and health tracking Chem

18. D A T A
SHARING

19. sharing

20. S I M P L E
B U T
EFFECTIVE:
DISRUPTIVE
B Y P A S S

21. S I M P L E
B U T
EFFECTIVE:
DISRUPTIVE
B Y P A S S

22. sharing

23. COLLABORATION

25. S I M P L E
B U T
EFFECTIVE:
DISRUPTIVE
B Y P A S S

26. S M A R T
SOLUTIONS:
IN CHARGE

27. S E L F
ORGANIZING
B Y
S H A R I N G

28. S H A R I N G
S E L F
ORGANIZING
S O C I E T Y

29. S H A R I N G
S E L F
ORGANIZING
S O C I E T Y

30. S M A R T
SOLUTIONS
&
T E A M B U Y

31. DIALOGUE
&
CO-CREATION

32. COLLABORATIVE
CONSUMPTION

33. COLLABORATION

34. S M A R T
SOLUTIONS
&
M O B I L I T Y

35. S M A R T
SOLUTIONS

36. S M A R T
SOLUTIONS

37. S M A R T
SOLUTIONS
P E E R
T O
P E E R
L E A R N I N G

38. S M A R T
SOLUTIONS:
V I R T U A L
W O R L D S

39. S M A R T
SOLUTIONS
R E T A I L

40. M U L T I
V E R S E

41. J O B 
N O J O B

42. COLLABORATIVE
CONSUMPTION
&
V A L U E
N E T W O R K S

43. SEATS2MEET.COM
THE STORY:
“HUMAN TRANSFORMATION
AS ECONOMIC VALUE”.

44. SERENDIPITY
:
UNEXPECTED
RELEVANCE
O F T H E
M E E TIN G

45. M I R R O R
VIRTUALITY

47. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

48. S2M030
GOOGLE S2M020
M A X
STRATEGY
S2M013
S2M070
FREE
KNOWLEDGE
&
SOFTWARE

49. THE S2M MESH
CONTENT CURATION
V
M
V
V
S O C I A L
M E D I A
S T R AT E G Y

50. 8
SEATS2MEET.COM
BUSINESS MODEL
S A L E S
MARKETING
P R
RESERVATIONS
WEBMASTER
PURCHASING
F O O D &
B E V E R A G E

51. BUSINESS
M O D E L

53. R E A L I T Y
AUGMENTED REALITY
P H Y S I C A L V I RT U A L I T Y
M IRRO RE D V I RT U A LIT Y
METAVERSE

54. WARPED REALITY
A LT E R N AT E R E A L I T Y
AUGMENTED VIRTUALITY
V I R T U A L I T Y
METAVERSE

55. S M A R T
SOLUTIONS
G A M E S

56. F A I L

57. connectivity
of GLOBAL BRAIN
METACORTEX
4.0
information
THE CLOUD
2.0 3.0
artificial
intelligence
connectivity
of
people

58. TRANSFORMATION
S I G N A L S
TRANSFORMATION SIGNALS

59. V A L U E
N E T W O R K
&
B U Z Z

60. V A L U E
NETWORKS

61. V A L U E
NETWORKS:
T H E
KNOWLEDGE
M E S H