Masterclass for Masterclass Institute. Topic: Co-working in Society30. Bloemendaal, The Netherlands. January 2012.

1. #SOCIETY30

2. RONALD VAN DEN HOFF
#SOCIETY30

3. ZOMB
I E
STRUGGLE

4. ZOMB
I E
BLOOPERS

5. Before
1850
ERA OF INDUSTRIAL REVOLUTION
1850
-
2020
ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION
After
2020

6. ZOMB
I E
STRUGGLE

7. C L A S H

8. ZOMB
I E
BLOOPERS

9. ZOMB
I E
BLOOPERS

11. ZP
1.0
2.0
3.0

12. Organizations
1.0 2.0 3.0
Stakeholders
Source: Marco Derksen, Marketingfacts

13. INTERDEPENDENT ECONOMY
connectivity
sustainability
reciprocity
PROSUMER
PRODUCER
PROSUMER
CO-WORKING CROWDSOURCING
CO-CREATION CROWDFORCING
COLLABORATIVE
PROSUMPTION
GOVERNMENT
REGENTS

15. D A T A

16. N = 2,4 miljoen Twitteraars
500.000.000 tweets
D A T A
SHARING

17. D A T A
SHARING

18. D A T A
SHARING

19. D A T A
SHARING

20. V A L U E
N E T W O R K
&
S H A R I N G
Fitness and health tracking Chem

21. COLLABORATION

22. S H A R I N G
S E L F
ORGANIZING
S O C I E T Y

23. S H A R I N G
S E L F
ORGANIZING
S O C I E T Y

24. S H A R I N G
S E L F
ORGANIZING
S O C I E T Y

25. S H A R I N G
S E L F
ORGANIZING
S O C I E T Y

26. S M A R T
SOLUTIONS
&
T E A M B U Y

27. DIALOGUE
&
CO-CREATION

28. COLLABORATIVE
CONSUMPTION

29. TECHNOLOGY

30. S M A R T
SOLUTIONS
&
M O B I L I T Y

31. S M A R T
SOLUTIONS

32. S M A R T
SOLUTIONS

33. S M A R T
SOLUTIONS
P E E R
T O
P E E R
L E A R N I N G

34. V I R T U A L
P H Y S I C A L ?

35. S M A R T
SOLUTIONS:
V I R T U A L
W O R L D S

36. A LT E R N AT E
R E A L I T Y
G A M E S

37. AUTHENTICITY

38. S M A R T
SOLUTIONS
R E T A I L

40. SEATS2MEET.COM
THE STORY:
“HUMAN TRANSFORMATION
AS ECONOMIC VALUE”.

41. PARETO 20-80 RULE LONG SNOUT
HIGH HIGH
SALES VALUE
PER PER
CLIENT CLIENT
FA FA
LOW NBR OF NBR LOW
HIGH
CLIENTS CLIENTS
LONG TAIL

42. PROGRESSION OF ECONOMIC VALUE*
PRINCIPLE OF
ECONOMIC VALUE
C R E A T I O N :
SERENDIPITY
L E A D S T O
TRANSFORMATION
CUSTOMIZATIO
N RENDER
CUSTOMIZATIO STAGE
N TAICHI COMMODITIZATIO
N
CUSTOMIZATIO
N
DELIVER
COMMODITIZATIO
N
MAKE
COMMODITIZATIO
N
EXTRACT
“Authenticity, whatconsumersreally want”, Pine & Gilmore, 2007

43. SERENDIPITY
:
UNEXPECTED
RELEVANCE
O F T H E
M E E TIN G

44. M I R R O R
VIRTUALITY

45. Kun je het werken noemen als je zo geniet,
zit ik daarom zo graag bij Seats2meet.
De lunch is een grote belevenis,
het lijkt elke dag wel kersmis.
Inspirerend, servicegericht, netwerken, dat alles onder 1 dak,
maakt mij excelleren in mijn vak!
@CarmenVriesema

47. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

48. V A L U E
N E T W O R K
&
B U Z Z

49. S2M030
GOOGLE S2M020
M A X
STRATEGY
S2M013
S2M070
FREE
KNOWLEDGE
&
SOFTWARE

50. S M A R T
SOLUTIONS
MEET & WORK LONDON

51. THE S2M MESH
CONTENT CURATION
V
M
V
V
S O C I A L
M E D I A
S T R AT E G Y

52. 8
SEATS2MEET.COM
BUSINESS MODEL
S A L E S
MARKETING
P R
RESERVATIONS
WEBMASTER
PURCHASING
F O O D &
B E V E R A G E

53. BUSINESS
M O D E L