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©	
  2010	
  -­‐	
  2014	
  Constella0on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
TM	
  
Seven Design Rules for 

Digital Transformation and
Digital Business
 

June 30th, 2014!
R “Ray” Wang (@rwang0)!
Principal Analyst & Chairman!
More than a Chief Digital Officer, we need Digital CXO’s!
#CDO @rwang0 www.ConstellationR.com
©	
  2010	
  -­‐	
  2014	
  Constella0on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
2	
  
7 Design Rules For Digital Transformation
©	
  2010	
  -­‐	
  2014	
  Constella0on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
3	
  
©	
  2010	
  -­‐	
  2014	
  Constella0on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Rule	
  1:	
  Digital	
  disrup0on	
  is	
  more	
  
than	
  just	
  a	
  technology	
  shiG.	
  	
  It’s	
  
about	
  transforming	
  business	
  
models	
  and	
  how	
  we	
  engage.	
  
3	
  #CDO @rwang0 www.ConstellationR.com
©	
  2010	
  -­‐	
  2014	
  Constella0on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
4	
  
©	
  2010	
  -­‐	
  2014	
  Constella0on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Rule	
  2:	
  We	
  move	
  from	
  selling	
  
products	
  and	
  services	
  to	
  keeping	
  
brand	
  promises.	
  
4	
  #CDO @rwang0 www.ConstellationR.com
©	
  2010	
  -­‐	
  2014	
  Constella0on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
5	
  
©	
  2010	
  -­‐	
  2014	
  Constella0on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Rule	
  3:	
  We	
  serve	
  5	
  genera0ons	
  of	
  
customers	
  &	
  workers,	
  by	
  digital	
  
proficiency,	
  not	
  by	
  age	
  
	
  
Digital	
  Na0ves,	
  Digital	
  Immigrants,	
  Digital	
  Voyeurs,	
  
Digital	
  Hold	
  Outs,	
  Digitally	
  Disengaged	
  
5	
  #CDO @rwang0 www.ConstellationR.com
©	
  2010	
  -­‐	
  2014	
  Constella0on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
6	
  
©	
  2010	
  -­‐	
  2014	
  Constella0on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Rule	
  4:	
  Data	
  is	
  the	
  founda0on	
  of	
  
digital	
  business.	
  Every	
  touch	
  point,	
  
every	
  click,	
  every	
  digital	
  exhaust	
  is	
  
relevant	
  insight.	
  
6	
  #CDO @rwang0 www.ConstellationR.com
©	
  2010	
  -­‐	
  2014	
  Constella0on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
7	
  
©	
  2010	
  -­‐	
  2014	
  Constella0on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Rule	
  5:	
  If	
  20	
  %	
  of	
  your	
  revenue	
  is	
  
not	
  an	
  insight	
  stream	
  by	
  2020,	
  you	
  
won’t	
  have	
  a	
  digital	
  biz	
  model	
  
7	
  #CDO @rwang0 www.ConstellationR.com
©	
  2010	
  -­‐	
  2014	
  Constella0on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
8	
  
©	
  2010	
  -­‐	
  2014	
  Constella0on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Rule	
  6:	
  You	
  need	
  more	
  than	
  a	
  
Chief	
  Digital	
  Officer	
  to	
  infuse	
  
digital	
  into	
  your	
  organiza0on.	
  You	
  
need	
  a	
  broad	
  bench	
  of	
  Digital	
  
CXO’s	
  
	
   8	
  #CDO @rwang0 www.ConstellationR.com
©	
  2010	
  -­‐	
  2014	
  Constella0on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
9	
  
©	
  2010	
  -­‐	
  2014	
  Constella0on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Rule	
  7:	
  We	
  must	
  invest	
  in	
  digital	
  
ar0sans	
  
	
  
Authen0c	
  |Relevant	
  |Transparent|	
  Intelligent	
  
Speedy	
  |	
  Ar0s0c	
  |Non-­‐conformist	
  
9	
  #CDO @rwang0 www.ConstellationR.com
©	
  2010	
  -­‐	
  2014	
  Constella0on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
10	
  
©	
  2010	
  -­‐	
  2014	
  Constella0on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
For	
  more	
  informa0on,	
  visit	
  
www.Constella0onR.com	
  
10	
  #CDO @rwang0 www.ConstellationR.com
©	
  2010	
  -­‐	
  2014	
  Constella0on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
11	
  
Thank you
R “Ray” Wang
650.918.6619
R@ConstellationR.com
Twitter: @rwang0
http://blog.softwareinsider.org
www.ConstellationR.com
©	
  2010	
  -­‐	
  2014	
  Constella0on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  ©	
  2010	
  -­‐	
  2014	
  Constella0on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
   www.ConstellationR.com
San	
  Francisco	
  |	
  Andalucia	
  |Aus0n	
  |	
  Belfast	
  |	
  Boston	
  |	
  Colorado	
  Springs	
  |	
  Cuper0no	
  |	
  Denver	
  |	
  London	
  	
  
New	
  York	
  |	
  NOVA	
  |Pune	
  |	
  Sacramento	
  |	
  Santa	
  Monica	
  |	
  Sydney	
  |	
  Tokyo	
  |	
  Toronto	
  |	
  Washington,	
  D.C.	
  
TM

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The Seven Rules To Digital Business Transformation

  • 1. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       TM   Seven Design Rules for 
 Digital Transformation and Digital Business   June 30th, 2014! R “Ray” Wang (@rwang0)! Principal Analyst & Chairman! More than a Chief Digital Officer, we need Digital CXO’s! #CDO @rwang0 www.ConstellationR.com
  • 2. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       2   7 Design Rules For Digital Transformation
  • 3. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       3   ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       Rule  1:  Digital  disrup0on  is  more   than  just  a  technology  shiG.    It’s   about  transforming  business   models  and  how  we  engage.   3  #CDO @rwang0 www.ConstellationR.com
  • 4. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       4   ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       Rule  2:  We  move  from  selling   products  and  services  to  keeping   brand  promises.   4  #CDO @rwang0 www.ConstellationR.com
  • 5. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       5   ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       Rule  3:  We  serve  5  genera0ons  of   customers  &  workers,  by  digital   proficiency,  not  by  age     Digital  Na0ves,  Digital  Immigrants,  Digital  Voyeurs,   Digital  Hold  Outs,  Digitally  Disengaged   5  #CDO @rwang0 www.ConstellationR.com
  • 6. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       6   ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       Rule  4:  Data  is  the  founda0on  of   digital  business.  Every  touch  point,   every  click,  every  digital  exhaust  is   relevant  insight.   6  #CDO @rwang0 www.ConstellationR.com
  • 7. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       7   ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       Rule  5:  If  20  %  of  your  revenue  is   not  an  insight  stream  by  2020,  you   won’t  have  a  digital  biz  model   7  #CDO @rwang0 www.ConstellationR.com
  • 8. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       8   ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       Rule  6:  You  need  more  than  a   Chief  Digital  Officer  to  infuse   digital  into  your  organiza0on.  You   need  a  broad  bench  of  Digital   CXO’s     8  #CDO @rwang0 www.ConstellationR.com
  • 9. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       9   ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       Rule  7:  We  must  invest  in  digital   ar0sans     Authen0c  |Relevant  |Transparent|  Intelligent   Speedy  |  Ar0s0c  |Non-­‐conformist   9  #CDO @rwang0 www.ConstellationR.com
  • 10. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       10   ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       For  more  informa0on,  visit   www.Constella0onR.com   10  #CDO @rwang0 www.ConstellationR.com
  • 11. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       11   Thank you R “Ray” Wang 650.918.6619 R@ConstellationR.com Twitter: @rwang0 http://blog.softwareinsider.org www.ConstellationR.com
  • 12. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.      ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       www.ConstellationR.com San  Francisco  |  Andalucia  |Aus0n  |  Belfast  |  Boston  |  Colorado  Springs  |  Cuper0no  |  Denver  |  London     New  York  |  NOVA  |Pune  |  Sacramento  |  Santa  Monica  |  Sydney  |  Tokyo  |  Toronto  |  Washington,  D.C.   TM