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© 2010-2015 Constellation Research, Inc. All rights reserved.
Disrupting Digital Business
Create an Authentic Experience In The P2P Economy
FALL 2015 - 2016
R “RAY” WANG (@RWANG0)
PRINCIPAL ANALYST & CHAIRMAN
1@rwang0 #DisruptingDigital
© 2010-2015 Constellation Research, Inc. All rights reserved. 2
52% of the Fortune 500
firms since 2000 are gone
© 2010-2015 Constellation Research, Inc. All rights reserved. 3@rwang0 #DisruptingDigital
Digital creates winner takes all markets
Overall Market Share Percentage of Profits
© 2010-2015 Constellation Research, Inc. All rights reserved. 4@rwang0 #DisruptingDigital
”Welcome to the post-sale,
on-demand, attention economy!"
(2014) @rwang0
© 2010-2015 Constellation Research, Inc. All rights reserved.
Disrupt Or Be Disrupted
5@rwang0 #DisruptingDigital
© 2010-2015 Constellation Research, Inc. All rights reserved. 6@rwang0 #DisruptingDigital
Incremental innovation is table stakes and
expected in the market
© 2010-2015 Constellation Research, Inc. All rights reserved. 7@rwang0 #DisruptingDigital
The middle is a bad place to be in digital
© 2010-2015 Constellation Research, Inc. All rights reserved.
10 Lessons Learned From Disrupting Digital
8@rwang0 #DisruptingDigital
© 2010-2015 Constellation Research, Inc. All rights reserved. 9@rwang0 #DisruptingDigital
Digital disruption is more than just a
technology shift. It’s about
transforming business models and how
we engage.
1
© 2010-2015 Constellation Research, Inc. All rights reserved. 10@rwang0 #DisruptingDigital
Tech convergence powers digital disruption
Mobile Social Cloud
Big
Data
IOT
3D
Printing
Design Thinking Inspired User Experience
© 2010-2015 Constellation Research, Inc. All rights reserved. 11@rwang0 #DisruptingDigital
Social creates new verbs and experiences that
bring people and networks together
Twitter – I need to pee
Facebook – I pee’d
Google+ - More pee in circles
FourSquare – I’m peeing here
Pinterest – My pee scrapbook
Instagram – My pee in sepia
LinkedIn – Hire me to pee
Path – Watch me pee privately
You Tube – Watch me pee
Vine – Watch my pee loop
SnapChat – I have no proof I pee’d
Jelly – Does this look like pee?
What’s app – I told you I pee’d
Periscope– Watch me pee live
© 2010-2015 Constellation Research, Inc. All rights reserved. 12@rwang0 #DisruptingDigital #WLE2015Barcelona
But this is so 2009…
Mobile Social Cloud Big Data
Unified
Comms
Design Thinking Inspired User Experience
© 2010-2015 Constellation Research, Inc. All rights reserved. 13@rwang0 #DisruptingDigital #WLE2015Barcelona
Disruptive tech trends have advanced to
IOT
3D
Printing
Robotics
AI/
Synaptic
Neural
Networks
Block
Chain
Tech
Design Thinking Inspired User Experience
© 2010-2015 Constellation Research, Inc. All rights reserved. 14@rwang0 #DisruptingDigital
Uber incorporates five key pillars
© 2010-2015 Constellation Research, Inc. All rights reserved. 15@rwang0 #DisruptingDigital
We move from selling products and
services to keeping brand promises in
an attention economy.
2
© 2010-2015 Constellation Research, Inc. All rights reserved. 16@rwang0 #DisruptingDigital
Digital accelerates business model transformation
• Product companies give away product for
service revenues.
• Service based businesses sell experiences at
varying price points and service levels.
• Experience based businesses selling
business models
• Business model companies sell peace of
mind.
© 2010-2015 Constellation Research, Inc. All rights reserved. 17@rwang0 #DisruptingDigital
"You're not competing with
another company, you're really
competing for time and
attention" (2010)
© 2010-2015 Constellation Research, Inc. All rights reserved. 18@rwang0 #DisruptingDigital
New unit cost pricing models enable
disruptive business models to thrive.
3
© 2010-2015 Constellation Research, Inc. All rights reserved. 19@rwang0 #DisruptingDigital
From all you can drink…. to by the sip
© 2010-2015 Constellation Research, Inc. All rights reserved. 20@rwang0 #DisruptingDigital
Data is the foundation of digital
business. Every touch point, every click,
every digital exhaust is relevant insight.
4
© 2010-2015 Constellation Research, Inc. All rights reserved. 21@rwang0 #DisruptingDigital
Data and content explosion goes exponential
90% of data
created in last
2 years 2014,
1 year 2015,
1 sec 2020
80 Billion
sensors in
devices by
2020
100M viral
connections
per minute by
2020
© 2010-2015 Constellation Research, Inc. All rights reserved. 22@rwang0 #DisruptingDigital
If 20 % of your revenue is not an insight
stream by 2020, you won’t have a
digital biz model
5
© 2010-2015 Constellation Research, Inc. All rights reserved. 23@rwang0 #DisruptingDigital
The future is big data business models built on
insight
Insight based
differentiation
Drive demand
Create new service
offerings
Improve c-sat
Drive lower cost
models
Insight brokering
Raw information
Analysis and insights
Benchmarking
Insight based
business platforms
Marketplaces
Deal making
Advertising
© 2010-2015 Constellation Research, Inc. All rights reserved. 24@rwang0 #DisruptingDigital
You can be the content, the network
and the arms dealer.
Today’s digital winners vertically
integrate all three in network
economies.
6
© 2010-2015 Constellation Research, Inc. All rights reserved. 25@rwang0 #DisruptingDigital
Four companies control the network from content
and commerce to consumer device
© 2010-2015 Constellation Research, Inc. All rights reserved. 26@rwang0 #DisruptingDigital
VS.
Videos
VS. ShippingVS.Commerce
Cloud
Computing
VS.
Media
VS.Devices
VS.
© 2010-2015 Constellation Research, Inc. All rights reserved. 27@rwang0 #DisruptingDigital
Digital artisans emerge to humanize
digital across the organization
7
© 2010-2015 Constellation Research, Inc. All rights reserved. 28@rwang0 #DisruptingDigital
GE Power knows when a transmission line will go
down 8 to 10 days before it happens
© 2010-2015 Constellation Research, Inc. All rights reserved.
“Design thinking is a methodology to
unlock solutions to questions you
never would have asked”
29@rwang0 #DisruptingDigital
© 2010-2015 Constellation Research, Inc. All rights reserved. 30@rwang0 #DisruptingDigital
People to people (P2P) is about direct
connections and digital scale
8
© 2010-2015 Constellation Research, Inc. All rights reserved. 31@rwang0 #DisruptingDigital
Tesla changed the rules of low volume production,
eco luxury & direct to consumer
VS.
© 2010-2015 Constellation Research, Inc. All rights reserved. 32@rwang0 #DisruptingDigital
Design for people segments of one
9
© 2010-2015 Constellation Research, Inc. All rights reserved. 33@rwang0 #DisruptingDigital
Can you support a human segment of one and
deliver on mass personalization at scale?
© 2010-2015 Constellation Research, Inc. All rights reserved. 34@rwang0 #DisruptingDigital
Digital delivers on mass personalization at scale
Analog
Systems
Pre 1950’s
Reliability and scalability
Massive machine scale
Sweat based
Limited
Governed
Physical locations
Word of mouth
Dumb devices
Assembly line technologies
Elements
Circa
Design point
Challenge
User Exp
Comm Style
Speed
Impact and reach
Info mgmt
Intelligence
Examples
Transactional
Systems
1950s+
Continuous improvement
Massive computing scale
Computing based
Broadcast dictatorial
Just in time
Departmental/ corporate silos
Highly structured
Hard coded
Payroll, ERP, CRM
Engagement
Systems
2000+
Sense and respond
Massive social scale
Interactive
Conversational
Real time
Interconnected
Loosely structured knowledge
Deterministic business rules
Social and collaboration
Mass
Personalized
Systems
2015+
Intention driven
Massive individual scale
Personalized
Sentient
Space time contiuum
P2P networks
Self aware embedded
knowledge
Predictive
Decision support, VRM
Experiential
Systems
2010+
Agile and flexible
Massive contextual scale
Bionic
Role tailored
Right time
Segmented value chains
Immersive streams
Probabilistic pattern based
Ad networks, gamification
© 2010-2015 Constellation Research, Inc. All rights reserved. 35@rwang0 #DisruptingDigital
Five generations of people by digital
proficiency, not age
10
© 2010-2015 Constellation Research, Inc. All rights reserved. 36@rwang0 #DisruptingDigital
5 generations of digital people not by age but by
digital proficiency
Digital
Proficiency
1. Digital
Natives
comfortable in engaging
all digital channels 2. Digital
Immigrants
crossed the chasm
into the digital world,
forced into
engagement with
digital channels
3. Digital
Voyeurs
Recognize the shift to digital
but not ready to be active yet
themselves
4. Digital
Holdouts
Resisting the shift to digital,
ignoring the impact
5. Digitally
Disengaged
Understand digital
but avoiding
engagement on
purpose, often for
privacy reasons
© 2010-2015 Constellation Research, Inc. All rights reserved.
Disrupting Digital Business
37@rwang0 #DisruptingDigital
© 2010-2015 Constellation Research, Inc. All rights reserved.
“Digital Darwinism is unkind to those
who wait” 2010
(@rwang0)
38@rwang0 #DisruptingDigital
© 2010-2015 Constellation Research, Inc. All rights reserved. 39@rwang0 #DisruptingDigital
The reality of how we allocate is set up for margin
Brand
Strategic
differentiation
Revenue growth
Operational efficiency
Regulatory compliance
© 2010-2015 Constellation Research, Inc. All rights reserved. 40@rwang0 #DisruptingDigital
Growth requires the flip in the pyramid
Brand
Strategic differentiation
Revenue growth
Operational
efficiency
Regulatory
compliance
© 2010-2015 Constellation Research, Inc. All rights reserved. 41@rwang0 #DisruptingDigital
In the new world IT – business collaboration is key
to digital success
Simple
Scalable
Sexy
BusinessNeeds
ITRequirements
Safe
Secure
Sustainable
Business
Models
Geos
Value
Networks
Org Structures
Disruptive
Technology
© 2010-2015 Constellation Research, Inc. All rights reserved. 42@rwang0 #DisruptingDigital
Business runs hard as IT scales in step function
Time
RateofInnovation
IT scaling
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5
© 2010-2015 Constellation Research, Inc. All rights reserved. 43@rwang0 #DisruptingDigital
Five steps from data to decisions to digital
Design new
experiences
and outcomes
Develop a
culture of
digital DNA
Apply new
business models
and technologies
to existing
infrastructure
Move from gut
to data driven
decisions with
planning,
consolidation,
and control
Co-create and
co-innovate
with new
partners
© 2010-2015 Constellation Research, Inc. All rights reserved.
Join me and other innovators at
Join me and other innovators at
Constellation’s
Connected Enterprise
The Ritz Carlton, Half Moon Bay, CA | October 26-28, 2016 | www.constellationevents.com
44
© 2010-2015 Constellation Research, Inc. All rights reserved.
R “Ray” Wang
+1.650.918.6619
R@ConstellationR.com
@rwang0
www.raywang.org
www.ConstellationR.com
Thank you.
Any questions?
San Francisco | Andalucia | Belfast | Boston | Chicago | Colorado Springs | Cupertino | Denver | Irvine | London | Madrid
New York | NOVA |Pune | Sacramento | Santa Monica | Sedona | Sydney | Tokyo | Toronto | Washington, D.C.
www.constellationR.com
San Francisco | Belfast | Boston | Colorado Springs | Cupertino | Denver | London | Miami | New York
NOVA |Palo Alto| Pune | Sacramento | San Diego | Santa Monica | Sydney | Toronto | Washington, D.C.
www.constellationR.com

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Disrupting Digital Business: Ready for the Post-Sale, On-Demand, Attention Economy?

  • 1. © 2010-2015 Constellation Research, Inc. All rights reserved. Disrupting Digital Business Create an Authentic Experience In The P2P Economy FALL 2015 - 2016 R “RAY” WANG (@RWANG0) PRINCIPAL ANALYST & CHAIRMAN 1@rwang0 #DisruptingDigital
  • 2. © 2010-2015 Constellation Research, Inc. All rights reserved. 2 52% of the Fortune 500 firms since 2000 are gone
  • 3. © 2010-2015 Constellation Research, Inc. All rights reserved. 3@rwang0 #DisruptingDigital Digital creates winner takes all markets Overall Market Share Percentage of Profits
  • 4. © 2010-2015 Constellation Research, Inc. All rights reserved. 4@rwang0 #DisruptingDigital ”Welcome to the post-sale, on-demand, attention economy!" (2014) @rwang0
  • 5. © 2010-2015 Constellation Research, Inc. All rights reserved. Disrupt Or Be Disrupted 5@rwang0 #DisruptingDigital
  • 6. © 2010-2015 Constellation Research, Inc. All rights reserved. 6@rwang0 #DisruptingDigital Incremental innovation is table stakes and expected in the market
  • 7. © 2010-2015 Constellation Research, Inc. All rights reserved. 7@rwang0 #DisruptingDigital The middle is a bad place to be in digital
  • 8. © 2010-2015 Constellation Research, Inc. All rights reserved. 10 Lessons Learned From Disrupting Digital 8@rwang0 #DisruptingDigital
  • 9. © 2010-2015 Constellation Research, Inc. All rights reserved. 9@rwang0 #DisruptingDigital Digital disruption is more than just a technology shift. It’s about transforming business models and how we engage. 1
  • 10. © 2010-2015 Constellation Research, Inc. All rights reserved. 10@rwang0 #DisruptingDigital Tech convergence powers digital disruption Mobile Social Cloud Big Data IOT 3D Printing Design Thinking Inspired User Experience
  • 11. © 2010-2015 Constellation Research, Inc. All rights reserved. 11@rwang0 #DisruptingDigital Social creates new verbs and experiences that bring people and networks together Twitter – I need to pee Facebook – I pee’d Google+ - More pee in circles FourSquare – I’m peeing here Pinterest – My pee scrapbook Instagram – My pee in sepia LinkedIn – Hire me to pee Path – Watch me pee privately You Tube – Watch me pee Vine – Watch my pee loop SnapChat – I have no proof I pee’d Jelly – Does this look like pee? What’s app – I told you I pee’d Periscope– Watch me pee live
  • 12. © 2010-2015 Constellation Research, Inc. All rights reserved. 12@rwang0 #DisruptingDigital #WLE2015Barcelona But this is so 2009… Mobile Social Cloud Big Data Unified Comms Design Thinking Inspired User Experience
  • 13. © 2010-2015 Constellation Research, Inc. All rights reserved. 13@rwang0 #DisruptingDigital #WLE2015Barcelona Disruptive tech trends have advanced to IOT 3D Printing Robotics AI/ Synaptic Neural Networks Block Chain Tech Design Thinking Inspired User Experience
  • 14. © 2010-2015 Constellation Research, Inc. All rights reserved. 14@rwang0 #DisruptingDigital Uber incorporates five key pillars
  • 15. © 2010-2015 Constellation Research, Inc. All rights reserved. 15@rwang0 #DisruptingDigital We move from selling products and services to keeping brand promises in an attention economy. 2
  • 16. © 2010-2015 Constellation Research, Inc. All rights reserved. 16@rwang0 #DisruptingDigital Digital accelerates business model transformation • Product companies give away product for service revenues. • Service based businesses sell experiences at varying price points and service levels. • Experience based businesses selling business models • Business model companies sell peace of mind.
  • 17. © 2010-2015 Constellation Research, Inc. All rights reserved. 17@rwang0 #DisruptingDigital "You're not competing with another company, you're really competing for time and attention" (2010)
  • 18. © 2010-2015 Constellation Research, Inc. All rights reserved. 18@rwang0 #DisruptingDigital New unit cost pricing models enable disruptive business models to thrive. 3
  • 19. © 2010-2015 Constellation Research, Inc. All rights reserved. 19@rwang0 #DisruptingDigital From all you can drink…. to by the sip
  • 20. © 2010-2015 Constellation Research, Inc. All rights reserved. 20@rwang0 #DisruptingDigital Data is the foundation of digital business. Every touch point, every click, every digital exhaust is relevant insight. 4
  • 21. © 2010-2015 Constellation Research, Inc. All rights reserved. 21@rwang0 #DisruptingDigital Data and content explosion goes exponential 90% of data created in last 2 years 2014, 1 year 2015, 1 sec 2020 80 Billion sensors in devices by 2020 100M viral connections per minute by 2020
  • 22. © 2010-2015 Constellation Research, Inc. All rights reserved. 22@rwang0 #DisruptingDigital If 20 % of your revenue is not an insight stream by 2020, you won’t have a digital biz model 5
  • 23. © 2010-2015 Constellation Research, Inc. All rights reserved. 23@rwang0 #DisruptingDigital The future is big data business models built on insight Insight based differentiation Drive demand Create new service offerings Improve c-sat Drive lower cost models Insight brokering Raw information Analysis and insights Benchmarking Insight based business platforms Marketplaces Deal making Advertising
  • 24. © 2010-2015 Constellation Research, Inc. All rights reserved. 24@rwang0 #DisruptingDigital You can be the content, the network and the arms dealer. Today’s digital winners vertically integrate all three in network economies. 6
  • 25. © 2010-2015 Constellation Research, Inc. All rights reserved. 25@rwang0 #DisruptingDigital Four companies control the network from content and commerce to consumer device
  • 26. © 2010-2015 Constellation Research, Inc. All rights reserved. 26@rwang0 #DisruptingDigital VS. Videos VS. ShippingVS.Commerce Cloud Computing VS. Media VS.Devices VS.
  • 27. © 2010-2015 Constellation Research, Inc. All rights reserved. 27@rwang0 #DisruptingDigital Digital artisans emerge to humanize digital across the organization 7
  • 28. © 2010-2015 Constellation Research, Inc. All rights reserved. 28@rwang0 #DisruptingDigital GE Power knows when a transmission line will go down 8 to 10 days before it happens
  • 29. © 2010-2015 Constellation Research, Inc. All rights reserved. “Design thinking is a methodology to unlock solutions to questions you never would have asked” 29@rwang0 #DisruptingDigital
  • 30. © 2010-2015 Constellation Research, Inc. All rights reserved. 30@rwang0 #DisruptingDigital People to people (P2P) is about direct connections and digital scale 8
  • 31. © 2010-2015 Constellation Research, Inc. All rights reserved. 31@rwang0 #DisruptingDigital Tesla changed the rules of low volume production, eco luxury & direct to consumer VS.
  • 32. © 2010-2015 Constellation Research, Inc. All rights reserved. 32@rwang0 #DisruptingDigital Design for people segments of one 9
  • 33. © 2010-2015 Constellation Research, Inc. All rights reserved. 33@rwang0 #DisruptingDigital Can you support a human segment of one and deliver on mass personalization at scale?
  • 34. © 2010-2015 Constellation Research, Inc. All rights reserved. 34@rwang0 #DisruptingDigital Digital delivers on mass personalization at scale Analog Systems Pre 1950’s Reliability and scalability Massive machine scale Sweat based Limited Governed Physical locations Word of mouth Dumb devices Assembly line technologies Elements Circa Design point Challenge User Exp Comm Style Speed Impact and reach Info mgmt Intelligence Examples Transactional Systems 1950s+ Continuous improvement Massive computing scale Computing based Broadcast dictatorial Just in time Departmental/ corporate silos Highly structured Hard coded Payroll, ERP, CRM Engagement Systems 2000+ Sense and respond Massive social scale Interactive Conversational Real time Interconnected Loosely structured knowledge Deterministic business rules Social and collaboration Mass Personalized Systems 2015+ Intention driven Massive individual scale Personalized Sentient Space time contiuum P2P networks Self aware embedded knowledge Predictive Decision support, VRM Experiential Systems 2010+ Agile and flexible Massive contextual scale Bionic Role tailored Right time Segmented value chains Immersive streams Probabilistic pattern based Ad networks, gamification
  • 35. © 2010-2015 Constellation Research, Inc. All rights reserved. 35@rwang0 #DisruptingDigital Five generations of people by digital proficiency, not age 10
  • 36. © 2010-2015 Constellation Research, Inc. All rights reserved. 36@rwang0 #DisruptingDigital 5 generations of digital people not by age but by digital proficiency Digital Proficiency 1. Digital Natives comfortable in engaging all digital channels 2. Digital Immigrants crossed the chasm into the digital world, forced into engagement with digital channels 3. Digital Voyeurs Recognize the shift to digital but not ready to be active yet themselves 4. Digital Holdouts Resisting the shift to digital, ignoring the impact 5. Digitally Disengaged Understand digital but avoiding engagement on purpose, often for privacy reasons
  • 37. © 2010-2015 Constellation Research, Inc. All rights reserved. Disrupting Digital Business 37@rwang0 #DisruptingDigital
  • 38. © 2010-2015 Constellation Research, Inc. All rights reserved. “Digital Darwinism is unkind to those who wait” 2010 (@rwang0) 38@rwang0 #DisruptingDigital
  • 39. © 2010-2015 Constellation Research, Inc. All rights reserved. 39@rwang0 #DisruptingDigital The reality of how we allocate is set up for margin Brand Strategic differentiation Revenue growth Operational efficiency Regulatory compliance
  • 40. © 2010-2015 Constellation Research, Inc. All rights reserved. 40@rwang0 #DisruptingDigital Growth requires the flip in the pyramid Brand Strategic differentiation Revenue growth Operational efficiency Regulatory compliance
  • 41. © 2010-2015 Constellation Research, Inc. All rights reserved. 41@rwang0 #DisruptingDigital In the new world IT – business collaboration is key to digital success Simple Scalable Sexy BusinessNeeds ITRequirements Safe Secure Sustainable Business Models Geos Value Networks Org Structures Disruptive Technology
  • 42. © 2010-2015 Constellation Research, Inc. All rights reserved. 42@rwang0 #DisruptingDigital Business runs hard as IT scales in step function Time RateofInnovation IT scaling Wave 1 Wave 2 Wave 3 Wave 4 Wave 5
  • 43. © 2010-2015 Constellation Research, Inc. All rights reserved. 43@rwang0 #DisruptingDigital Five steps from data to decisions to digital Design new experiences and outcomes Develop a culture of digital DNA Apply new business models and technologies to existing infrastructure Move from gut to data driven decisions with planning, consolidation, and control Co-create and co-innovate with new partners
  • 44. © 2010-2015 Constellation Research, Inc. All rights reserved. Join me and other innovators at Join me and other innovators at Constellation’s Connected Enterprise The Ritz Carlton, Half Moon Bay, CA | October 26-28, 2016 | www.constellationevents.com 44
  • 45. © 2010-2015 Constellation Research, Inc. All rights reserved. R “Ray” Wang +1.650.918.6619 R@ConstellationR.com @rwang0 www.raywang.org www.ConstellationR.com Thank you. Any questions?
  • 46. San Francisco | Andalucia | Belfast | Boston | Chicago | Colorado Springs | Cupertino | Denver | Irvine | London | Madrid New York | NOVA |Pune | Sacramento | Santa Monica | Sedona | Sydney | Tokyo | Toronto | Washington, D.C. www.constellationR.com San Francisco | Belfast | Boston | Colorado Springs | Cupertino | Denver | London | Miami | New York NOVA |Palo Alto| Pune | Sacramento | San Diego | Santa Monica | Sydney | Toronto | Washington, D.C. www.constellationR.com

Notes de l'éditeur

  1. Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy
  2. Can you imagine three years ago? Fortune 500 Firms in 1955 vs. 2011; 87% Are Gone 52% of the Fortune 500 firms since 2000 are gone 2010 – Blackberry’s had a 45% market share vs Apples’ 25% vs Microsoft’s 15% vs Android’s 7% vs Palm’s 5.7% This is a seemingly innocent question. But to truly answer this question, you have to Imagine what’s happened in the past 24 months. Raise your hands if you felt in control or any semblance of control over your profits, revenues, idea creation, new products were introduced, collaboration points, your community, or customer experience? Were you able to effect and affect change? Did you have the right tools to create the conditions to manage the change ahead? Now put yourselves in the mindset of an enterprise or brand. How can you improve your business outcomes? Why do I ask this? Well customers no longer buy technologies. They no longer buy software. They are buying outcomes from you. That’s what they want. Peace of mind outcomes.
  3. Create a new slide that says 2014 Disruptive Technology Forces IOT, 3D Printing, Synaptic Neural Networks, Robotics, and Block Chain Tech
  4. Create a new slide that says 2014 Disruptive Technology Forces IOT, 3D Printing, Synaptic Neural Networks, Robotics, and Block Chain Tech