My presentation on online reputation management for the September Social Media Breakfast in Ottawa. For the full text of the presentation, visit http://www.ryananderson.ca/2008/09/24/reputation-20-at-the-social-media-breakfast/

1. tion
ta
Repu
.0

2. To disregard what the world
thinks of us is not only arrogant,
but utterly shameless.
- Cicero

3. Actions
+
Perception
Reputation

5. te
is yzen
1. L
n a l
2. A ence
3. In f lu

6. Listen.

7. What are we
listening for?
✤ Brands
✤ Products
✤ Company
✤ Employees

9. Analyze.

10. How does the conversation
affect our business?
Analyze.
And how does it reflect who we are?

11. Influence.

12. Be there.

13. Participate.

14. Change.

15. The way to gain a good
reputation is to endeavor to be
what you desire to appear.
- Socrates

16. Keep the candles away
from the drapes.
(it’s way easier than putting out fires.)

17. ryan anderson
ryan@fatcanary.ca
twitter.com/ryananderson