This is the slidedeck from a recent presentation to the Independent Insurance Agents of Rhode Island at their 2014 Annual Convention. The goal of the presentation was to help agents and agency owners better understand from both a conceptual and high-level tactical viewpoint the methodologies for successfully growing their business using social media.
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43. • Answered 100 Insurance Questions
– By video
– In two minutes of less
– Posted on YouTube
• Create a corresponding blog post
– Embed YouTube video
• Share on Twitter, Facebook, Google+, LinkedIN
• Use email newsletter to accelerate sharing
89. Better Headlines
• Who else wants [blank]?
• The Secret of [blank]?
• Here is a method that is helping [blank] to [blank]
• Little known ways to [blank]
• Get rid of [problem] once and for all
90. Better Headlines
• Here’s a quick way to [solve a problem]
• Now you can [something desirable] and [great
circumstance]
• [do something] like [world-class example]
• Build a [blank] you can be proud of
• What everyone ought to know about [blank]
93. including a video in an
introductory email increased
the click-through rate by
96%
93
94. including video in an
introductory email reduced
the number of subscriber
opt-outs by
75%
94
95. Email Best Practices
• Concise message
• Use video
• One column
• Minimize images
• Add call-to-action early
• Always include contact information
• Encourage social sharing
• Include subscription link