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Social Media - 7 Steps to Grow Your Business
Social Media - 7 Steps to Grow Your Business
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Social Media - 7 Steps to Grow Your Business
Marketing to the Unconnected Generation
• Ask for Referrals
• Network at Chamber Events
• Drop-ins
• Harass Family Members
• Sponsor Charity Events
• Yellow Pages
• Billboards
• Radio
• Newspaper
• Cold call
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Zero Moment of Truth
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Social Media - 7 Steps to Grow Your Business
The Connected Generation chooses you...
!
...on their own time
!
...based on their own research and
!
...their own value structure.
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What Social Media Should I
Use?
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} Specific
forms of
content
move
prospects
through
the various
stages of your
marketing
funnel
There
are
many
different
forms
of content
marketing
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• Answered 100 Insurance Questions
– By video
– In two minutes of less
– Posted on YouTube
• Create a corresponding blog post
– Embed YouTube video
• Share on Twitter, Facebook, Google+, LinkedIN
• Use email newsletter to accelerate sharing
Social Media - 7 Steps to Grow Your Business
Social Media - 7 Steps to Grow Your Business
Social Media - 7 Steps to Grow Your Business
Social Media - 7 Steps to Grow Your Business
Total Traffic - TMG
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Good Video Content
• Answer Questions
• Interview Clients/Employees/COIs
• Discuss Relevant News
• Happy Birthday/Thank you
• Spotlight Charity
• Funny/Entertaining
YouTube Video Structure
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Courtesy of www.JamesWedmore.com
Where Do Videos Go?
• YouTube
• Website/Blog Posts
• Thank You Pages
• Landing Pages
• Email
• Social Media (i.e LinkedIn, Google+. etc)
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including a video in an
introductory email increased
the click-through rate by
96%
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including video in an
introductory email reduced
the number of subscriber
opt-outs by
75%
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Quality?
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Create Branded Images
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Great Call-to-Action
Playlist Full of
Additional Resources
Google+ Rich SnippetsYouTube Rich Snippets
Tools, Resources & Equipment
• PicMonkey (Free)
• Canva (Free)
• iMovie/Screenflow/
Camtasia ($99)
• Lavaliere Mic ($19)
• Softbox Lighting
(Amazon $149)/Can
Lights (Home Depot
$60)
• Tripod ($49)
• Animoto ($197)/Fiverr
($5)
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Larger
Images
Capture
Attention
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Draw
Attention
to Your
Articles
with Proper
Formatting
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Google Authorship
Up to 47% increase in click-through rate
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• Agency Management System
• Mailchimp / Aweber
• Active Campaign
• Infusionsoft
• Astonish / Agency Revolution
Email Delivery Systems
How often do we send?
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- Seasonal
!
- Breaking
!
- Educational
!
- Auto-sequence
64%of people open an
email because of the Headline
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Better Headlines
• Who else wants [blank]?
• The Secret of [blank]?
• Here is a method that is helping [blank] to [blank]
• Little known ways to [blank]
• Get rid of [problem] once and for all
Better Headlines
• Here’s a quick way to [solve a problem]
• Now you can [something desirable] and [great
circumstance]
• [do something] like [world-class example]
• Build a [blank] you can be proud of
• What everyone ought to know about [blank]
91
Better Headlines
Personalized subject lines
are 22.2%more likely
to be opened
92
including a video in an
introductory email increased
the click-through rate by
96%
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including video in an
introductory email reduced
the number of subscriber
opt-outs by
75%
94
Email Best Practices
• Concise message
• Use video
• One column
• Minimize images
• Add call-to-action early
• Always include contact information
• Encourage social sharing
• Include subscription link
Don’t Neglect Mobile
43%of all emails are
now being opened via a
mobile device.
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Questions?
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Social Media - 7 Steps to Grow Your Business