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The short answer is you can't really “hack” growth.
Any attempts at artificially creating growth patterns
such as spamming friends on Facebook or Twitter, or
hacking App Store download charts may result in spiky
numbers, but rarely adds retained users. It's kind of like
eating empty calories.
“Growth hacking” is a recognition that when you focus
on understanding your users and how they discover and
adopt your products, you can build features that help
you acquire and retain more users, rather than just
spending marketing dollars.

Josh ElmanPARTNER AT GREYLOCK PARTNERS
#18

Publié dans : Technologie, Business
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