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Having registered multiple stories from multiple sources firmly onto the radar of both local and midlevel outlets, you can now leverage this coverage to access the highest level of media: the national press. Getting to this level usually involves less direct pushing and a lot more massaging. The sites that have already taken your bait are now on your side.They desperately want their articles to get as much traffic as possible, and being linked to or mentioned on national sites is how they do that.

Publié dans : Formation
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